The news follows the release of the Statistics New Zealand 2013 Tourism Satellite Report that found the number of Chinese visitors to New Zealand increased by more than 30 per cent in the 12 months to March 2013, along with a $213 million rise in international visitor expenditure.
Identified as the biggest growth market for the country’s inbound tourism industry, Gary Fog, DAE’s Business Development Manager for Australia and New Zealand said the opportunity to maximise Chinese visitation and expenditure in New Zealand was through greater exchange options.
“The Chinese Vacation Ownership market is set to be the largest in the world,” said Mr Fog. “In the past year, we’ve seen the vacation exchange model work particularly well in delivering Chinese Vacation Ownership members to key destinations such as New Zealand.
Head of DAE China, Yang Chen said DAE China has seen a demand for more and more members to travel to New Zealand for vacation, independently through DAE exchange and in groups on organized tours through their Vacation Club partners.
“Chinese travellers are very drawn to New Zealand as a destination,” said Mr Chen. “The landscape shown by The Lord of The Rings movies is just fabulous, and they also have Tourism Ambassador, Yao Chen, a famous Chinese actress, who welcomes many of her fans to come to this peaceful paradise. It is a place so close to nature with breathtaking views.”
Chinese Vacation Club UVC commenced operating New Zealand tours in 2009 and has since developed a wide selection of travel routes to meet the growing demand. Now they organize member tours to New Zealand at least twice a year, with groups of no less than 10 families each time.
Mr Fog said the increase in Chinese visitation was being welcomed by New Zealand Timeshare Resorts, some of which were even adding Chinese signage to improve the visitor experience and make their stay more enjoyable.
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