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Tuesday 31 May 2011

The 6th M.I.C.E. Travel Expo & The 25th International Travel Expo Hong Kong (ITE & MICE 2011)

Five halls in level 1 of the Hong Kong Convention & Exhibition Centre (HKCEC) will be bustling with thousands of people from the 9-12 June 2011 attending the ITE & MICE 2011 Expo. This is the only Business & MICE Travel Expo that is held in the Greater Pearl River Delta.

With nearly 40 official and theme pavilions and some 650 exhibitors from around 50 countries and regions, the Travel Expo in Hong Kong has a high international profile of exhibitors. It is supported by the China National Tourism Administration (CNTA), Hong Kong Tourism Board (HKTB), Travel Industry Council of Hong Kong (TIC) Macau Government Tourist Office (MGTO), and event industry associations from Hong Kong and neighbouring cities. Support also comes from event industry associations and international chambers of commerce in Hong Kong and neighbouring cities, and travel agent associations in different parts of Asia.

In 2010, the combined ITE MICE drew 11,464 trade and corporate visitors in the two trade days, with 17% from China and 9% from abroad. By sectors, some 5,500 were from travel agents or operators, over 2,800 being corporate visitors and 800 from media. That represents a three fold increase in the number of corporate visitors. The two public days attracted 70,000 visitors. Other key statistics for ITE & ITE MICE 2010 include:- Gross Exhibition Space (in five halls) 15000 SQM; Number of participating countries & regions- 46l; Number of official pavilions / participation- 33l; Number of Exhibitors- 6,25l.

Cathay Pacific Airways and Dragonair will be the Official Sponsoring Airlines for this year’s events. They will once again have a joint stand at the Travel Expo this year, divided into separate halves for each airline. Cathay Pacific will bring the new Business Class experience to the Travel Expo this year, and visitors will be able to try the new Business Class seats and experience their perfect balance of privacy and openness themselves. The booth will also feature Cathay Pacific and Dragonair developments in the area of online and mobile capabilities.

James Ginns, General Manager Marketing & Product at Cathay Pacific said “ ITE and MICE continue to play an important role in the development of tourism in Hong Kong and around the region and we are delighted to support these events again in 2011. As Hong Kong’s airlines, both Cathay Pacific and Dragonair are committed to building Hong Kong as an aviation hub and to further developing the city’s reputation as a leading tourism destination".