Zadro Agency wins global competitive pitch, securing IAPCO advocacy project

Felicity Zadro, Founder and Managing Director, Zadro

Zadro Agency, a leading integrated branding and communications agency has won a global competitive pitch and been selected by the International Association of Professional Congress Organisers (IAPCO) to lead its advocacy campaign.

IAPCO provides the only international accreditation for professional conference organisers and has members in 45 countries.

This win underscores Zadro's position as a leader in the association and business events industries and their commitment to delivering unparalleled results for clients on local and international stages.

Felicity Zadro, Founder and Managing Director, Zadro Agency, attended the 54th IAPCO Annual Meeting and General Assembly in Ljubljana, Slovenia at the beginning of the month, marking the first step in this exciting new partnership for Zadro Agency.

"We are thrilled to have been chosen as the communications partner for IAPCO’s advocacy strategy. To kick off the partnership at IAPCO’s Annual Meeting was a great way to be immersed in the community and hear first-hand from members and partners about the difference IAPCO accredited PCOs make to clients,” said Zadro.

Martin Boyle, CEO, IAPCO, reflected on the appointment of Zadro Agency following the competitive pitch.

“Our tender process was robust, and the final selection involved multiple parties. We needed to ensure we made the right decision and aligned with a partner that would not only be able to deliver the results we require, but also had an excellent reputation in the industry.

“We were delighted to appoint Zadro and look forward to working with their team to delivery our advocacy strategy to ensure that we achieve our ambitious goals in the years ahead,” said Martin.

Founded in 2007, Zadro Agency has built a reputation for delivering strategic, creative, and results-driven brand solutions across a diverse range of industries. From strategy and marketing to public relations and design, the agency's integrated approach has consistently yielded impressive outcomes for its clients.