JNTO Singapore Office has been steadily striving to maintain relationships with local MICE buyers and convey the appeal of Japan as a safe and secure MICE destination through daily business meetings, even amidst the restrictions due to the pandemic. This award is a very significant achievement for us as it recognizes our efforts to increase Japan’s presence.
JNTO Singapore office will continue to develop various promotional activities such as holding MICE business seminars/meetings so that Japan can be selected as the venue for MICE amidst intensifying competition from overseas.
What is M&C Asia
A MICE industry magazine whose main readership is executives, managers, and meeting planners who have the
authority to manage, execute, and strategize meetings and events in Asia.
Publisher:Northstar Travel Media
Circulation:8,000
Frequency:Bi-monthly
First Issue Year:2015
What is MICE business seminars/meetings
We hold MICE business seminars and meetings to share the appeals of Japan as a MICE destination towards
buyers such as travel agencies, meeting planners, and PCOs who plan incentives to Japan. In 2021, we had a 2-
day virtual meetings event on the 7th (for Incentive Travel Planners) and 8th (for Associations) of December. 21
sellers and 19 buyers participated on Dec 7th and 19 sellers and 16 buyers on Dec 8th, and had fruitful meetings
aiming to invite MICE events to Japan in the future.
What is MICE
MICE is an acronym for Meeting (corporate conferences), Incentive (corporate training and incentive travel),
Convention (by international organizations and academic groups) and Event/Exhibition (including exhibitions and
trade shows). It refers to business events that entail a large convergence of people. According to a survey
conducted by the Japan Tourism Agency, the overall economic ripple effect of international MICE in Japan is
approximately 1.59 trillion yen. According to the statistics of international organization ICCA, the number of
international conferences held in Japan was 527 in 2019, ranking 8th in the world and 2nd in the Asia-Pacific
region.
Japan National Tourism Organization Singapore Office
16 Raffles Quay #15-09 Hong Leong Building Singapore 048581
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