Tuesday, 23 February 2021

W Hotels Takes on an Australian Icon for Mardi Gras 2021

Whoever you are, wherever you are, you're welcome at W Hotels. With inclusiveness at the heart of W since it debuted over 20 years ago, the global, trailblazing luxury, lifestyle hotel brand is teaming up once again with Australia's longest running LGBTQI organisation, the Sydney Gay & Lesbian Mardi Gras, to celebrate equality and inspire travellers to rise and love out loud.

For the second year running, W Hotels will be a major partner of the Sydney Gay & Lesbian Mardi Gras celebration, showcasing a playful twist on an Australian favourite in the 2021 Parade taking place on Saturday March 6.

This year W Hotels will pay homage to none other than the man in a van, Mr Whippy. W Hotels will bring back the unmistakable sound and van, reimagined as Witty & Whippy, igniting your nostalgia for parade day. Scouring the streets of Melbourne, in celebration of the opening of W Melbourne in the heart of the CBD, W Hotels will partner with Australia's hottest award-winning drag queen DJ duo Kali Forni-Kate and Sabrina Babyslutxo of Jawbreakers to remix the iconic Greensleeves track.

“Inclusivity and equality and that sense of acceptance remains at the core of the W DNA, our doors at W Hotels are always open to all” said Sean Hunt, Area Vice President - Australia, New Zealand & Pacific - Marriott International. “We are excited to participate again in the Sydney Gay & Lesbian Mardi Gras parade and continue to strive to be global leaders in promoting diversity, inclusion, equality and social justice through culture and creativity. I am beyond excited to see Witty & Whippy van and campaign come to life, with co-workers, guests and friends of the brand marching, dancing and loving out loud and proud.”

Keep your ears and eyes peeled for the wandering Witty & Whippy van on Saturday 27th February around Sydney locations, bringing the body-ody-ody to the community this Sydney Gay & Lesbian Mardi Gras.

Known for defying expectations and breaking the norms of traditional luxury, W Brisbane opened its doors in June 2019, with W Melbourne following suit this month, and W Sydney in 2022.

About W Hotels Worldwide

Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for over two decades. Trailblazing its way around the globe, with more than 55 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests' lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand's provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand's super-charged energy celebrates guests' endless appetite to discover what's new/next in each destination, to see more, feel more, go longer, stay later. W Hotels Worldwide is proud to participate in Marriott Bonvoy, the name of Marriott's travel program which offers members access to an extraordinary portfolio of 30 global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enrol for free or for more information about the program, visit MarriottBonvoy.marriott.com.

For more information on W Hotels, visit w-hotels.marriott.com/ or follow us on Twitter, Instagram and Facebook.

No comments:

Post a Comment