Niigata Prefecture welcomed an increasing number of travellers every year from 2017 through 2019, making the prefecture one of the most popular destinations in Japan. Since 2020, the COVID-19 pandemic has restricted inbound visitors to Japan. Today, people still cannot visit Niigata Prefecture (chart on the below).
Niigata Prefecture and Yuzawa Town are hosting a Facebook live event to provide people with the opportunity to explore Niigata online even if they cannot physically visit Niigata Prefecture.
EXPLORING NIIGATA ONLINE with Cheesie lets people explore sceneries, culture, seasons, and food in Niigata Prefecture, featuring Cheesie, one of the most popular influencers in Singapore and Japan tourism specialist. Held for the third time, this event includes live streaming from a ski resort in Yuzawa Town, Niigata Prefecture, known as one of the snowiest places in Japan, showcasing snow activities, making of Japanese traditional 'soba' noodles, 'sake' rice wines, and other attractive aspects of the snow resort.
A representative in Niigata Prefecture who planned this event said: "Before tourists were restricted due to COVID-19, we had seen for several years significant growth in the number of visitors to Niigata Prefecture from Southeast Asia. Today, we cannot welcome tourists, but we understand that many people in Southeast Asia are looking forward to traveling to Japan when international travel restrictions are lifted. In such a situation, we will provide people with the opportunity, through Facebook Live and in collaboration with the influencer Cheesie, to find out about the sightseeing spots and other attractive aspects of Niigata. Through this, we create ties with people interested in visiting Niigata, hoping that many people in Southeast Asia become interested in visiting our prefecture when they can travel freely again."
Streaming:
Facebook Live https://www.facebook.com/enjoyniigata
* Live streaming on Niigata Tourism Information (Enjoy Niigata) account
Special online event page:
https://www.facebook.com/events/119132883407318
Streaming:
Facebook Live https://www.facebook.com/enjoyniigata
* Live streaming on Niigata Tourism Information (Enjoy Niigata) account
Special online event page:
https://www.facebook.com/events/119132883407318
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