Tourism Australia launched the week-long push last weekend, encouraging Australians to book domestic holidays and give the country’s tourism industry a much-needed boost.
Destination NSW has supported Tourism Australia to secure primetime breakfast television coverage for Sydney on Seven’s Sunrise throughout the week. Weather presenter, Sam Mac, profiled the experiences on offer at Sydney Motorsport Park, the Royal Botanic Garden Sydney and at the Cathedral Square pop-up live entertainment venue Sunset Piazza.
The coverage aligns with Destination NSW’s ongoing Sydney Love It Like You Mean It campaign, which encourages Sydneysiders to stay and play in the Harbour City to support businesses engaged in the visitor economy across Sydney. Visit the campaign landing page for more Sydney staycation inspiration - www.sydney.com/love-sydney.
The Tourism Australia marketing push has been delivered to inspire Australians to holiday in Australia by highlighting destinations, tourism products and experiences, including areas impacted by last summer’s bushfires. The national advertising schedule includes TV program and event sponsorships, publisher created content and in-program editorial integration. For more information about the campaign, visit www.australia.com.
Website: www.theholidayandtravelmagazine.blogspot.com.au
Destination NSW
https://www.destinationnsw.com.au/
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