This is the second consecutive year in which Canada has ranked in third place out of 50 countries, based on factors including, exports, people, governance, culture, tourism, immigration and investment. This year’s survey noted that one of Canada’s reputational strengths lies in its people, with respondents noting a positive opinion about the welcoming nature of Canadians.
The NBI is a comprehensive study that evaluates the perceptions of 50 nations from respondents in 20 countries, conducted through 20,019 online interviews.
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