Monday, 2 April 2018


Destination NSW and Qantas have earned a Silver Award at the UK’s Travel Marketing Awards.

The Travel Marketing Awards are the UK’s largest and most prestigious event in the travel and tourism marketing calendar and honour the most original, creative and best performing campaigns in marketing, advertising, digital and PR.

The award recognised Project Alice, a campaign that was designed to drive incremental Qantas bookings to Sydney through awareness, preference and consideration, conversion and loyalty.

The campaign delivered an estimated incremental benefit of more than $2.4 million to the NSW economy, with Qantas bookings to Sydney up 25.5 per cent during the campaign period.

The full list of winners and images from the awards ceremony can be found here.

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