New social movement calls citizens to unite for Reef

A new social movement launched in Cairns this week aims to put vivid pops of colour into millions of social media feeds as a global network of people unite to support the Great Barrier Reef. 

Spearheaded by Earth Hour founder, Andy Ridley, Citizens of the Great Barrier Reef uses digital technology to mobilise individuals to take simple actions that will track their impact on the Reef. 

Australian actress and model, Teresa Palmer, is the first of a number of celebrities who are signing up to the movement.

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