NSW Minister for Tourism and Major Events Adam Marshall said the Greater China Roadshow was the first solo showcase of NSW products and experiences in China.
“Chinese visitors are currently worth $3 billion to our overnight visitor economy, making them our most valuable and fastest-growing international market, so it’s important we continue to promote what’s on offer in our great State to international travel agents and buyers,” Mr Marshall said.
“NSW sellers this week held one-on-one meetings with travel buyers to help local agents understand their products, providing the NSW tourism industry with the chance to capitalise on the many opportunities presented by the lucrative China market.
Mr Marshall said showcasing the State’s products and experiences is an important industry initiative to keep Sydney and NSW at the forefront of travellers’ minds.
The event was organised by the NSW Government via its tourism and major events agency, Destination NSW.
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