Have a Once-in-a Lifetime New Zealand Experience (Twice…)

New Zealand

Ever looked at one of your travel snaps and thought: “Take me back”? Tourism New Zealand launches a new social media campaign #NZMustDo.

Now travellers who have had an unforgettable experience in New Zealand have the chance to do exactly that – and to take a friend along to relive the moment.

It might be that time you saw the sun rise from a hot air balloon gliding silently above Hawke's Bay, your first sip of pinot noir after following a cycle trail in Central Otago, or paddling your kayak through the pristine waters of Milford Sound.

Whatever your “must do” New Zealand experience, all you need to do is share a captioned photo of it on Facebook, Instagram or Twitter with the hashtag #NZMustDo and tag the person you'd love to do it again with for a chance to win a holiday for two to New Zealand.

The prize includes two return international airfares flying Air New Zealand and seven nights' accommodation, activities and transfers.

Tourism New Zealand Director of Marketing Andrew Fraser says the competition has been created in response to the success of hash tag #NZMustDo which has seen more than 50,000 photos published to Instagram alone in the last year.

“There are so many things to see and do in New Zealand that visitors want to share with their friends,” says Fraser, “And we hope that this competition will prompt current and previous travellers to share their most memorable experiences too.”

Fraser says word of mouth remains the number one factor in travel decision-making and, according to figures from Facebook, up to 50 per cent of people say they were inspired to visit a destination after seeing a friend's photo on the social networking site.

New Zealand

Tourism New Zealand will short-list 10 finalists for the #NZMustDo competition and its Facebook fans will vote on the winner, which will be announced in June.

Forget the time machine. Travellers who have had an unforgettable experience in New Zealand can now go back and relive it – and take a friend along for the ride.