According to the draft itinerary, the first group will arrive in Thailand on 21 February 2014; the second group 24 February, and 26 February and 1 March, respectively. Each group will stay in Bangkok for 3 days and Pattaya for another 2 days. The Welcome Reception will be held at Nong Nooch Tropical Garden – Pattaya, which is renowned for its impressive elephant and Thai cultural shows, along with what is widely considered to be the biggest and most beautiful botanical garden in Southeast Asia.
Joymain International Development Group Inc. specialises in research and development, production and marketing of health care products. The company was founded in 2010 and is based in Nanjing, the People’s Republic of China.
East Shanghai International Travel Service Co., Ltd., established in 1994, boasts a large network of international and domestic air ticket sales agents and tourist charter business. For 10 consecutive years, it has been listed in China’s top 100 international travel agencies.
Its partner for this event, Golden Star (International) Group Ltd was established in 1980 and provides a one-stop service for MICE participants to Thailand. Between 2000 and 2008, the company organised more than 40 MICE events in Thailand mainly from the Taiwanese and Chinese markets, with 50-4,000 participants per event.
Mr. Thawatchai Arunyik, Governor of the Tourism Authority of Thailand said, “We would like to sincerely thank Joymain International Development Group Inc., East Shanghai International Travel Service and Golden Star (International) Group for their support and confidence. This visit will make a significant contribution towards facilitating the recovery of the China market. TAT is pleased to support these companies in their efforts to raise the profile of Thailand in China.”
Mr. Thawatchai acknowledged that the flow of Chinese visitors to Thailand has slowed down due to the political unrest. However, TAT is confident that when the situation returns to normal, Chinese visitors will be back in full strength.
Thailand is a popular destination for Chinese visitors because of the visa-on-arrival facilities, short travelling distance and high value-for-money factor. Thailand and China also have much in common in terms of food, cultural and ethnic relationships.
In spite of the temporary slowdown, China is the biggest source market of visitors to Thailand with total arrivals of 4.7 million in 2013, up by 68.83% over 2012. In January 2014, Chinese arrivals totalled 309,731, a decline of 8.65%. TAT is forecasting a quick turnaround once the political unrest ends, with a projection that Chinese visitors will grow by 15% to 5.4 million in 2014.
In 2012, Chinese visitors stayed an average of 8 days and spent 4,716.56 Baht (US$151) per person per day. This generated 45.55 billion Baht (US$1.4 billion) in tourism foreign exchange revenue to the Thai economy, the highest revenue generating market for Thailand.
Thailand’s top tourist destinations for Chinese visitors include Bangkok, Pattaya, Phuket, Ko Samui and new famous destinations; such as, Rayong , Chiang Mai, Chiang Rai , Ko Chang , Krabi and Kanchanaburi.
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