The Haycom stand (#2328) will be an AIME show-stopper, officially launching the striking new brand to the industry and exhibiting an exclusive range of cutting edge event technology.
Mario Valenti said that whilst 2013 was an exceptional year for Haycom, there are many new exciting developments coming in 2014.
“Haycom is coming out of a transformative year, with the successful merger with t7 Event Solutions, a business review, rebrand, and the opening of our new Adelaide office wrapping up 2013. Our revitalised management team and brand vision means we’re now ready to become the country’s leading technical production company,” Mr Valenti said.
“After more than 38 years in business, it became evident that Haycom’s branding needed to evolve and more accurately reflect the company’s strong reputation and unique position in the market.
“The refreshed brand has been rolled out across all areas of the business and will be on show for the first time at AIME. Our vibrant new image features an eye-catching colour palette, and supports and inspires our ambitious business plans and goals,” Mr Valenti revealed.
The Haycom rebrand is further supported by an updated five-year business plan, key messages, brand values, mission statement and a new tag line – Trusted in Events.
The t7 merger in April 2013 contributed11 highly skilled and experienced staff members to the existing Haycom team and some of the most up-to-date technology on the market, including the exclusive national rights to patented Musion Technology.
The Adelaide office opening in October 2013 represents t a deliberate strategy to develop a strong national footprint for Haycom, to support a growing number of events being held across the West Coast.
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