Tuesday 14 May 2013

Thailand Launches Apps, Website, to Promote Educational Tourism

The Tourism Authority of Thailand has initiated another key marketing strategy targeting young travellers and visitors seeking a more in-depth educational experience from their visit to Thailand.

Addressing a press conference, Mrs. Vilaiwan Twichasri, TAT Deputy Governor for Tourism Products and Business, said the apps and website will help young travellers “Find, Learn, and Discover Great Stories and Cool Places” in an initial set of four locations covering three distinct learning themes: History, Ecotourism, and Geology.

The four locations are:
1. Ayutthaya province: The Dawn of the Ayutthaya Kingdom
2. Chanthaburi province: Watch the Brahminy Kites in Flight Amidst the Mangrove Forest
3. Khon Kaen province: A Journey through Time. Discover the Lost world of Phu Wian
4. Kalasin province: Visit Kalasin, An Excursion into the Prehistoric World of Thailand

The four locations were chosen because they are good for study trips and contain information of educational value. Details of the four sites, including photos, audio clips, video, map, accommodation, restaurants and gas stations will be included in an online database. Visitors can search through the website and download the applications on smart phones and tablets. A print version or brochure can be scanned via a QR code.

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