Global Tourism Pulse to Beat at the 28th EMITT Tourism Exhibition

The 28th EMITT – Eastern Mediterranean International Tourism and Travel Exhibition, a cornerstone event for the global tourism industry, is set to captivate Istanbul from February 5-7, 2025. As one of the world’s largest tourism exhibitions, EMITT attracts thousands of tourism professionals and holiday consumers eager to discover new travel trends and opportunities.

A Gateway to the Global Tourism Market

For nearly three decades, EMITT has served as a vital bridge connecting the Turkish tourism sector to the global market. The exhibition showcases an impressive range of vacation and tourism destinations, including country pavilions, summer and winter hotspots, outdoor adventures, hotels, resorts, tour operators, and agencies. It’s a melting pot for new collaborations, providing unparalleled business opportunities for exhibitors and professional visitors alike.

In 2024, the 27th EMITT set records, hosting 653 exhibitors from 28 countries and welcoming 28,386 visitors, including 3,158 international attendees. VIP hosted tour operators from 43 countries facilitated a business volume of nearly 500 million euros, underscoring the exhibition’s economic impact and global reach.

Shaping Tourism’s Future

Under the theme “Redefining Tourism,” EMITT 2025 will focus on sustainable tourism, digital innovation, and creative solutions to current industry challenges. The event’s Conference Program will feature expert-led discussions on topics such as “Travel Trends,” “Health Tourism,” “Responsible Tourism,” and “Travel Technologies.” These sessions aim to foster collaboration and inspire actionable strategies for a resilient tourism model.

EMITT Exhibition Director, Hacer Aydın, emphasized the event’s role in shaping tourism’s future: “At EMITT, we are redefining the industry with innovative visions and bold steps. Our focus on sustainability and digital transformation ensures that tourism remains a powerful force for economic growth and cultural exchange.”

Record-Breaking Predictions for 2025

The global tourism sector is expected to see unprecedented growth in 2025, with tourist numbers projected to reach 1.62 billion and revenues climbing to $1.65 trillion. In line with these trends, Türkiye aims to attract 65 million tourists and generate $65 billion in revenue, further cementing its status as a top travel destination. According to TurkStat, the first half of 2024 saw a 10.2% increase in foreign tourists visiting Türkiye, highlighting the country’s growing appeal.

Diversifying Tourism Opportunities

Aydın also highlighted emerging tourism trends, including short-term stays, international events, and sustainable tourism initiatives. With over 15,000 accommodation facilities certified under a three-stage sustainability program, Türkiye is extending its tourism season to 12 months while targeting growth in key markets such as North America, the Nordic countries, and Asia-Oceania.

Experience EMITT 2025

Visitors to EMITT 2025 can explore the latest travel innovations, engage in meaningful networking, and witness inspiring discussions led by industry leaders. From evaluating 2024’s performance to setting bold goals for 2025, the exhibition offers a comprehensive platform for shaping the future of tourism.

Join the global tourism pulse at the 28th EMITT Exhibition and rediscover Türkiye’s power as a leading travel destination. For more information, contact Bersay Communications Consultancy or visit the EMITT website.

For detailed information: Bersay Communications Consultancy Ayben Cumalı / +90 554 844 68 05 / ayben.cumali@bersay.com.tr