TEQ campaigns timed to fill off-peak season

TEQ has amped up marketing in 2024, timed to attract visitors from across the country and to help operators recover following weather events.

This week, the ‘Unmissable Holiday Deals’ campaign launched in Australia and New Zealand which will continue through to 31 March. The campaign is designed to get travellers booking a trip now, with more than 500 deals on offer across the state. It’s not too late to load a deal to feature in the campaign, with thousands of leads already sent from Queensland.com to tourism businesses. Trade and aviation partnership campaigns with Air New Zealand, Helloworld, House of Travel, Bonza, Luxury Escapes, My Queensland, Webjet and Jetstar will support the campaign.

North Queensland recovery activity continues with the ‘It’s tropical holiday season’ and ‘Tropical Dollars’ campaigns having launched to promote the Cairns & Great Barrier Reef region. TEQ also partnered with Webjet last week to offer heavily discounted flights, which sold out in three days. Marketing activities to promote Townsville and the Whitsundays have also commenced this week to help attract visitors back following recent weather impacts.

In international markets there are more than 80 marketing activities planned for this financial year. This week the Trip.com global partnership extends to Singapore and there’s marketing partnerships with various airlines and working holiday maker activity in Japan.

TEQ MARKETING
* Tourism and Events Queensland