The three animated video clips will be shared to target markets intra-state and interstate (for those who can travel to Noosa) and feature a fun light-hearted message about what makes a biosphere with a key anticipatory message, Get Ready To Enter The Biosphere!
Tourism Noosa CEO Melanie Anderson said the teaser campaign was purposely designed to create a bit of fun with the destination messaging and to demystify what a biosphere is.
“The media landscape is extremely crowded at the moment with many of Australia's key tourism destinations competing for Australian travellers. With a relatively small budget compared to many other regions, we needed to look at how we could create a point of difference through the clutter while also tempting potential visitors to consider Noosa as the destination for their next holiday”.
“The teasers also poses the question – what is a biosphere and in a fun and simplistic way, informs it is how people and nature live in harmony and being acknowledged by UNESCO”.
“We are very excited to launch the campaign next Thursday which will take visitors on a journey of what makes Noosa's Biosphere Reserve special” said Ms Anderson.
About the teaser creative:
The teaser creative has been produced using hand-made miniature characters and nature props that are used throughout the life of the campaign. The making of the campaign has been a highly complex process and behind the scenes footage will be released during the campaign.
To view the teasers see below
Part one – https://youtu.be/apzdvg4PoYI
Part two - https://youtu.be/WCnxiuj9juM
Part three - https://youtu.be/Sfjyn9CB69c
Website: www.visitnoosa.com.au
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