NEW CAMPAIGN TO BRING FAMILIES TO DUBBO

Taronga Western Plains Zoo

The NSW Government’s tourism and major events agency, Destination NSW, has partnered with Dubbo Regional Council to deliver a $250,000 marketing campaign, The Great Big Adventures, focused on bringing families to the region during the upcoming school holidays.

Member for Dubbo Troy Grant said, “Dubbo has been on the world-stage following the visit by Their Royal Highnesses the Duke and Duchess of Sussex, therefore this campaign comes at a perfect time to continue marketing our great region.

“From places such as Sydney, Newcastle, Tamworth, Wagga Wagga, Bathurst and Armidale, the drive to Dubbo is easy and awaiting you is a vibrant regional city with a rich pastoral history, delicious food and wine, fascinating museums and galleries, and the award-winning Taronga Western Plains Zoo.”

The Dubbo region has enjoyed steady growth with 1.3 million domestic overnight and day trip visitors (up 21 per cent) who stayed 1.6 million nights (up 24 per cent) and spent $390 million (up 22 per cent) in the year ending March 2018.

The campaign, which was launched this week, targets visitors living within a five-hour drive of Dubbo and features advertising on catch-up TV and social media, and extensive public relations activity.

For more information on Dubbo and Great Western Plains, click here.