Workshop Events launches smart event planning solution

Sydney-based event production company, Workshop Events, yesterday announced the launch of its new strategic planning tool, Event Workshop, designed to get “under the hood” of clients and their event goals to ensure the perfect event outcome.

Event Workshop was born from a need to truly uncover what success means for each client and provide a unique solution that lays the foundation for their event experience, fulfils business objectives and event aspirations.

These company-led facilitated sessions are a critical part of the planning process. They forge the strategic direction through a series of thought-provoking questions designed to uncover clients’ event vision, purpose and communication objectives to ensure real results are achieved.

Workshops range from 30-minute to half-day sessions and are tailored for every client to ensure all aspects, from concepts, entertainment, content to logistics, are explored and detailed in the manner they deserve.

Event Workshop is the most efficient and effective way to develop an event brief that delivers on its’ promise and makes a real difference to the organisation.

Richard Breatnach, Managing Director, Workshop Events, commented on the process.

“Event Workshop allows clients to start their journey with a strategic planning session, focusing on creative concepts, design, production and management to ensure every moving part and disparate element of their event is on brand, on message and delivers optimal results.

"It is a great opportunity for clients to collaborate with our experienced team and create a strong direction and consensus. Part of this vital strategic planning process includes a creative response which is presented back to our client to ensure the design experience aligns with their goals and vision,” said Mr Breatnach.

The company’s team consists of dynamic event planners, with a wealth of experience and complementary mix of skills. Focused on ideas, experiences and results – Workshop Events is ready for growth and expansion. Strategic planning is vital to the success of every event and this tool will meet the demand of the market.

Workshop Events are an event production company who have been offering an intelligent approach to event planning for over 20 years. Workshop Events creates and produces bespoke events from large-scale to smaller parties, conferences and award nights. The company specialises in creative theming, experiential design, entertainment and production.

Find out more about Event Workshop here.