The main objective of this advertising campaign is to drive awareness and promote Thailand using this highly visible new advertising format, which reaches the highly sought-after CBD and Inner West audience.
Sydney Light Rail vehicles run for 24 hours a day with 12 vehicles, starting at Central Station, passing by the Sydney Convention and Exhibition Centre and Darling Harbour, Star City, Fish Markets and then to Glebe, Rozelle, Leichardt before finishing at Dulwich Hill.
Combined with TAT's new call-to-action strategy, this Outdoor advertising campaign invites commuters to participate in a competition to win a trip to Thailand via the Hug Thailand Facebook page. Here, entrants can learn more about Thailand by watching the recently produced 'Unique Thai Local Experiences' video, and will be invited to enter the competition.
According to TAT Sydney Director, Rujiras Chatchalermkit; “TAT's focus for 2017 will be on promoting Creative Tourism through the Unique Thai Local Experiences. We aim to encourage tourists to discover Thailand's many amazing stories, through its many and varied unique and memorable local experiences. It is an exciting challenge for us to find new aspects of Thai culture of appeal to Australians and to encourage Australian travellers' to continue to choose Thailand as their preferred holiday destination.”
The campaign is the latest in TAT's efforts to promote and showcase Thailand as a quality leisure destination to the Australian market, and aims to drive continued growth of Thailand's tourism industry “beyond expectations”.
(Watch the latest video: https://www.youtube.com/watch?v=-_8Qz9ilLGg)
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