Saturday 22 June 2013

APT Takes Australia's "Sunrise" Breakfast Television Show to Peru

Seven's Sunrise is set to become the first Australian breakfast television programme to broadcast live from Machu Picchu as part of an exciting week-long destination feature in Peru. The live daily broadcasts, which commence on Monday 24 June 2013, are a result of a unique partnership with leading Australian luxury tour and cruise operator APT.

As the sole tour operator sponsoring these special outside broadcasts APT has worked in close collaboration with Australia's number one breakfast television show to arrange the week-long schedule, which will be hosted by Sunrise Sydney correspondent, Edwina Bartholomew. Flights have been supplied by LAN Airlines.

APT has provided in-depth destination knowledge to create an exciting itinerary that showcases the rich culture of Peru and the Amazon. Viewers will see all the highlights of APT's South American programme, including live broadcasts from: the Incan capital of Cusco as it prepares to celebrate Inti Raymi, Peruvian for Winter Solstice and the Inca's biggest festival of the year; the Sacred Valley; and of course, the jewel in Peru's crown, Machu Picchu.

In addition, the Sunrise crew is visiting the Amazon prior to broadcasting the live segments in order to capture an APT river cruise on the Delfin II, meeting up with and filming APT cruise guests.

Commenting on the partnership, APT's General Manager Marketing, Debra Fox, said, "Peru is one of the world's most fascinating destinations and we love sharing its secrets with our guests. Taking the Sunrise team to showcase both its iconic landmarks and the warmth and generosity of the Peruvian people is an absolute privilege. Having them film on one of Amazon River cruises is the icing on the cake. We hope that the daily updates from Edwina encourage Australians to contact us to find out more about seeing Peru for themselves."

APT is also supporting the show with a competition which will run alongside the week-long South American live broadcasts. One lucky viewer will have the chance to win an APT 20 Day Best of South America trip for two people, including flights, worth almost $28,000. Entry is via the Sunrise website from 24 June, where viewers will be asked to answer a specified question in 25 words or less.

For further information on APT's South America program call 1300 278 278, see www.aptouring.com.au or contact a travel agent.

No comments:

Post a Comment