The San Diego Convention & Visitors Bureau is
changing its name to the San Diego Tourism Authority, effective January 1,
2013. The new name reflects the prevailing corporate naming of destination
marketing organizations, domestically and internationally, and better
communicates the organization's role as the "official travel resource of
the San Diego region."
"Our new name is direct, easy to understand, memorable and recognizable,
which is vital as San Diego becomes more visible on the global tourism
stage," stated Joe Terzi, President & CEO of the San Diego
Convention & Visitors Bureau. "The new name also speaks to the key
role our organization plays as the authority on all things related to our
region's tourism industry," Terzi added.
Incorporated in 1954, the newly named San Diego Tourism Authority markets and
sells the greater San Diego region as a premier meeting and vacation
destination. The organization has satellite offices domestically in Washington
D.C. and Chicago along with sales staff deployed in the northeast and Texas; it
also has representation internationally with firms in the United Kingdom,
Germany, Japan and Korea.
The San Diego Convention & Visitors Bureau is a private, non-profit,
mutual benefit corporation composed of approximately 1,100 member
organizations, businesses, local governments and individuals seeking a better
community through the visitor industry.
Tourism is the San Diego region's third largest industry and generates $16.5
billion in total economic impact and $7.5 billion in direct visitor spending to
the region's economy. Tourism employs 163,000 local residents, which accounts
for 13% of the jobs in the county.More than 30 million visitors travel to San
Diego annually to enjoy the region's diverse offerings. Often rated one of the
top travel destinations in North America, San Diego recently ranked as one of
America's top 10 favorite cities, according to Travel + Leisure magazine's 2012
"America's Favorite Cities" survey.
No comments:
Post a Comment