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| New Zealand |
The window takeovers and in-store material will promote
return economy class fares as part of Tourism New Zealand's latest joint
venture activity with Flight Centre.
The activity is part of a six week advertising campaign
that was launched on 17 September showcasing five unique ways to experience New
Zealand.
"The customer facing presence that Flight Centre
provides across the UK means that our advertising will be seen by large portion
of our target audience in the UK.
"Partnering this with the promotional airfare is
already proving to be a successful recipe to encourage those considering coming
to New Zealand to book their tickets," says Danielle Genty-Nott, Regional
Manager UK and Europe.
The campaign has been designed to convey the different
types of New Zealand holidays you can have and promotes tailored packages from
a holiday where you can explore the Nature of the country, to one that is more
Adventurous, Inspiring, Romantic or Luxurious.
Campaign traffic is being directed to five purpose-built
landing pages on newzealand.com to encourage further destination research and
promote the Flight Centre packages.
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