GIBTM
2013 will also launch the Market Focus on Asia Networking Event. The evening
will allow exhibitors who are showcasing destinations in Asia to networking with
Hosted Buyers from the Middle East and Globally who have expressed an interest
in placing business in Asia.
Lois
Hall commented, “The incorporation of the Asia Pavilion and networking event
into GIBTM is a logical extension to the current show profile and as the
outbound business to the region continues to grow – Qatar and Etihad Airlines
now also offer airline routes in and out of Asia, delivering a direct link
between the MENA region and China, Malaysia and Thailand.
Things are also looking very positive for next year with 65% of MENA buyers from our survey reporting an increase in events placed over the next 12 months with Thailand, Malaysia, Turkey, Sri Lanka, Maldives and Japan being specified as top destinations to place future business”.
The
new Asia pavilion will provide a meeting area for exhibitors to showcase their
products to regional and international visitors as well as Hosted Buyers. GIBTM 2012 saw a rise in high-quality senior
buyers especially from the Middle East and Asia, as well as a 100 percent
increase in buyers from Saudi Arabia compared to 2011.
Martin Kim, Seoul Convention Bureau,
exhibiting at GIBTM commented, “It has been a very productive show. We first
exhibited in 2009 to learn about the market and the response was incredible –
we had more than 60 meetings! We have a lot of business with UAE and Saudi
Arabia and see great potential in the Middle East and therefore decided to
become a part of GIBTM this year. Ranked 5th as a top convention destination by
the Union of International Association (UIA), we are focusing on awareness and
pushing the MICE market as well as enhancing our infrastructure.”
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