San Francisco, Reimagined for 2026: The MICE Destination That Does It All

San Francisco Travel Association

San Francisco has always been iconic, but in 2026 it’s also one of the smartest choices for international meetings, incentives, conferences and events. With a reputation for innovation, creativity and world-class experiences, the City by the Bay delivers a rare combination for planners: a destination that’s exciting for delegates and highly practical for organisers.

At AIME 2026, the San Francisco Travel Association is showcasing exactly why San Francisco continues to stand out on the global business events stage. From seamless hotel sourcing to insider destination support, their team is helping international groups design programs that feel elevated, memorable and effortlessly well-managed.

For Australian planners seeking a high-impact U.S. destination that blends business outcomes with true “wow factor”, San Francisco deserves a top spot on the 2026 travel radar.

Why San Francisco Is a Powerhouse for Business Events

San Francisco Travel Association

San Francisco is a destination where the meeting matters, but so does everything around it. Delegates arrive for the program, then stay engaged because the city experience is built-in. From waterfront views and landmark neighbourhoods to world-class dining and cultural depth, San Francisco naturally supports strong networking and standout itineraries.

It’s also a city that works across industries. Tech, finance, education, health, sustainability and innovation-led organisations all find relevance here, making it ideal for conferences, corporate retreats, incentive travel and international conventions.

For planners, the appeal is clear: strong attendance potential, high delegate satisfaction, and a destination brand that adds value to the event itself.

Meet Fatima Sousi at AIME 2026: Your San Francisco MICE Expert

Fatima Sousi

At AIME 2026 will be Fatima Sousi, Director, International Group/MICE at the San Francisco Travel Association, who oversees the inbound international MICE group market.

Her role is to promote San Francisco as the premier destination for conventions, meetings and events, while directly supporting international planners with local knowledge and practical planning assistance.

If you’re building a U.S. program for 2026 and beyond, meeting Fatima at Booth A51 is a smart move. She’s the connection between your event vision and the city partners who can help bring it to life.

Copy San Francisco Travel on Your RFP and Unlock Complimentary Services

San Francisco Travel Association

One of the most valuable tools for event organisers is simple: copy the San Francisco Travel Association on your group’s RFP.

By doing so, planners can access a suite of complimentary meeting services designed to save time, reduce complexity and strengthen outcomes, including:

• Assignment of a convention services manager to handle the group’s destination needs
• Local expertise in hotels, restaurants, venues, vendors and activities
• Hotel and venue sourcing with no commission accepted
• Site inspection assistance, including coordinating hotel visits
• Access to destination marketing assets, including welcome videos and imagery for registration websites
• Support with media relations and publicity efforts
• Pre-trip planning with local Business Improvement Districts
• VIP amenities for top attendees
• Access to special offers and discounts from local partners
• Group activity ideas and CSR referrals

For organisers balancing budgets, timelines and stakeholder expectations, this level of destination support can be the difference between a good event and a truly exceptional one.

San Francisco Incentives and Group Experiences That Feel Unforgettable

San Francisco Travel Association

San Francisco makes it easy to build a program with genuine delegate excitement. Beyond conference sessions, the city offers countless opportunities for curated experiences that elevate the agenda.

From memorable group dining and neighbourhood discovery to CSR options that connect visitors with local community initiatives, the destination supports programs that feel purposeful and rewarding. It’s also a city where VIP touches land well, whether for executive groups, top performers or key stakeholders.

For incentive travel and high-value business events, San Francisco delivers a polished, premium experience without feeling staged or predictable.

Why San Francisco Belongs at AIME 2026

San Francisco Travel Association

AIME is where planners and suppliers meet to shape the future of business events. San Francisco belongs at AIME 2026 because it continues to deliver what organisers need most: a globally recognised destination, exceptional delegate appeal, and meaningful support that makes planning easier.

With the San Francisco Travel Association offering complimentary services, local expertise and strong partner connections, international planners can approach 2026 programs with confidence, creativity and real destination backing.

If you’re looking for a U.S. meetings destination that feels iconic, energising and strategically smart, San Francisco is ready.

Web contact details:
San Francisco Travel Association: https://www.sftravel.com/
AIME (Asia Pacific Incentives and Meetings Event): https://aime.com.au/

San Francisco Travel Association at AIME 2026: Booth A51
Fatima Sousi, Director, International Group/MICE
LinkedIn https://www.linkedin.com/in/fatimasousi/

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Creativity in Full Force: San Francisco’s Summer of Art and Imagination

Walt Disney Family Museum

A City-Wide Canvas Comes to Life

San Francisco is a city that has long defined itself by innovation, expression, and cultural boldness. This summer, that identity bursts into the spotlight like never before. Museums, galleries, public parks, and even sidewalks transform into immersive art spaces in a sweeping celebration of creativity. With boundary-pushing exhibitions, provocative public installations, and multisensory experiences, San Francisco invites you to see the city—and art—in thrilling new ways.

Whether you’re a first-time visitor or a long-time admirer of the City by the Bay, there’s never been a better moment to explore its dynamic cultural heartbeat.

Major Exhibitions Across Iconic Institutions

At the San Francisco Museum of Modern Art, visitors can experience a powerful tribute to hometown icon Ruth Asawa. Her first posthumous retrospective includes over 300 works spanning her six-decade career. Alongside it, the poetic and genre-defying photo-paintings of Kunié Sugiura offer a meditative visual journey exploring dualities of identity and form.

Across town, the de Young Museum presents I Dream a World, the first U.S. survey of Isaac Julien’s cinematic installations, blending fact and fiction in stunning multichannel films. Art of Manga—arriving later this year—will be the first major exhibition in the Americas dedicated to Japan’s globally influential graphic art form.

At the Legion of Honor, Wayne Thiebaud: Art Comes from Art explores the artist’s reinterpretations of classical works alongside his signature pop-inspired pieces. Also upcoming, Ferlinghetti for San Francisco honors the artistic legacy of Lawrence Ferlinghetti—poet, activist, and founder of City Lights Bookstore—with rare visual artworks and archival material.

Fans of photography won’t want to miss Paul McCartney: Eyes of the Storm, a rare glimpse into the Beatle’s personal photo archive capturing life on tour from 1963 to 1964.

Immersive Installations Redefine the City’s Spaces

Art leaps off gallery walls and into the city itself. At the Palace of Fine Arts, EmotionAir brings interactive inflatable works and light installations from the Balloon Museum to American audiences for the first time. Just across town at the ICA SF, visitors step into the dreamy worlds of Masako Miki and David Antonio Cruz, who each offer deeply personal, immersive environments rooted in folklore, queerness, and cultural history.

Outdoor public art makes a bold statement throughout San Francisco. The Embarcadero’s R-Evolution, a 45-foot illuminated sculpture by Marco Cochrane, radiates strength and presence. Nearby, SPECTRA lights up Civic Center with over 1,200 LEDs responding to sound and movement, creating an ever-changing visual symphony.

The AIDS Memorial Quilt at San Francisco International Airport is a powerful, poignant tribute to lives lost and remembered, and a testament to art’s role in collective healing and remembrance.

Galleries and Local Spaces Offer Unique Perspectives

Local galleries bring fresh energy to the summer art scene. 111 Minna Gallery’s SKATE features over 400 skateboard decks transformed by artists from around the world in a vibrant tribute to the city’s iconic skate culture. Meanwhile, the San Francisco Public Library presents Skateboarding San Francisco, a retrospective of the city’s skating history just steps from the newly expanded UN Plaza Skatepark.

At Gray Area Gallery, CARBONIVORE critiques digital culture with a massive sculpture made from 2,000 pounds of e-waste. Letterform Archive’s 10 × 10 for 10 anniversary exhibit showcases treasures from one of the world’s premier graphic design collections.

All Eyes On Us at Edge on the Square brings voice to Chinatown’s hidden artistic pioneers—those whose work was shaped by migration, diaspora, and resilience. It’s a deeply moving experience of sound, image, and memory.

Science, History, and Whimsy Collide in Family-Friendly Fun

Creativity meets curiosity at the California Academy of Sciences. Dino Days unleashes life-size animatronic dinosaurs, while Unseen Oceans dives deep into the mysteries of marine life with glowing displays and immersive games.

The Museum of Failure at Fisherman’s Wharf offers a quirky and surprisingly inspiring look at product missteps that became stepping stones to success. And at Yerba Buena Gardens, massive alebrijes from Mexico’s folk art tradition bring color and mythology to life through June.

The Walt Disney Family Museum revisits the brilliance of Mary Blair, whose design legacy shaped Disney’s mid-century magic and continues to inspire animators and artists today.

Art as a Living Dialogue

From historic tributes to contemporary provocations, this summer’s creative offerings in San Francisco are not just visual spectacles—they are conversations. They invite us to pause, reflect, and feel. They challenge old narratives and make space for new ones. In parks, museums, and street corners, art becomes a living dialogue between city and citizen, memory and movement, idea and imagination.

Whether you’re drawn by high art, cultural memory, or avant-garde experimentation, San Francisco’s summer is an invitation to wander with wide eyes and an open heart.

For more information on reservations, activities, and exhibitions in San Francisco, visit:
www.sftravel.com

Golden Days Ahead: San Francisco’s Summer of Discovery Unveiled

San Franciscos Sunset Dunes

Fresh Attractions Transform the City by the Bay

San Francisco’s iconic hills and sea-kissed streets are brimming with new reasons to visit this summer. From May through the city’s beloved “second summer” in September and October, a bold new chapter of art, music, and cuisine is unfolding. Whether you’re a returning visitor or experiencing the city for the first time, San Francisco invites you to slow down, look deeper, and discover something unforgettable.

This season brings reimagined public spaces, world-class exhibitions, and a citywide calendar of festivals that pulse with diversity, creativity, and cultural richness.

Reimagining Public Spaces with Play and Purpose

Urban landscapes are being transformed into vibrant hubs of community, recreation, and relaxation. The newly debuted Sunset Dunes, a sprawling 43-acre park on the Upper Great Highway, offers murals, interactive art, and sweeping Pacific Ocean views, creating California’s largest pedestrianisation project.

Another new addition, Outpost Meadow in the Presidio Tunnel Tops, debuts in July with shaded picnic spots, gardens, bike facilities, and sweeping Bay vistas. And in 2025, the much-anticipated Counterculture Museum opens its doors at Haight-Ashbury, honoring San Francisco’s trailblazing social movements through immersive exhibits.

Immersive Art Takes Over Streets, Museums, and Minds

The city’s art scene this summer is both playful and profound. At the Palace of Fine Arts, EmotionAir by the Balloon Museum delivers an immersive, sensory experience of light, sound, and sculpture. At SFMOMA, the Ruth Asawa retrospective traces six decades of the artist’s groundbreaking work, while The Art of Manga at the de Young Museum offers a massive and visually stunning celebration of Japanese graphic storytelling.

Public installations transform the urban landscape — from the towering R-Evolution at Embarcadero Plaza to the shimmering SPECTRA at Civic Center. Meanwhile, Black Gold at Fort Point and All Eyes On Us in Chinatown explore resilience, memory, and identity through the lens of diverse communities and underrepresented voices.

Festivals, Music, and Cultural Celebration Fill the Calendar

San Francisco’s summer soundtrack is as rich and eclectic as the city itself. Music lovers can enjoy the legendary Stern Grove Festival, now in its 88th year, and the jubilant Hardly Strictly Bluegrass, celebrating its 25th anniversary. Free performances are also central to the Yerba Buena Gardens Festival, offering over 80 live shows across genres and cultures.

Neighborhood events like Haight Street Daydream, monthly tributes to the Grateful Dead’s 60th anniversary, and the electrifying Carnaval San Francisco parade bring streets to life with rhythm and color. Don’t miss Fleet Week and the Pier Party at the Wharf, featuring concerts and waterfront fun throughout the season.

Culinary Innovation and Comebacks Light Up the Dining Scene

San Francisco’s dining renaissance continues with a lineup of bold new openings and reimagined icons. Fusion reigns at newcomers like Meski, blending Afro-Latin flavors, and Morella’s inventive Argentine-Italian offerings. In Chinatown, Outta Sight Pizza II is making waves with its creative slices.

Tyler Florence’s expanded Wayfare Tavern is already making headlines, while Foreign Cinema celebrates culinary nostalgia with a guest chef series featuring some of the city’s greatest talents. New bar concepts like Fifty Vara and Bar Amaro bring new life to the city’s ever-evolving libation scene.

Beloved institutions like Izzy’s Steaks & Chops and Park Tavern return to the spotlight with refreshed menus and renewed energy — reminders of San Francisco’s ability to honor tradition while embracing change.

A City Where Every Street Leads to Something New

San Francisco is more than a destination — it’s a living, breathing canvas of ideas, experiences, and discoveries. This summer, every block, alley, and waterfront view invites exploration, whether you're catching an art installation by surprise or stumbling upon your new favorite bakery.

With fresh experiences unfolding across every neighborhood, now is the time to embrace the unexpected and rediscover why San Francisco is one of America’s most beloved cities.

For more information on reservations, upcoming events, attractions, and travel planning, visit: www.sftravel.com

---

For more travel inspiration read the daily online "The Holiday and Travel Magazine"
https://theholidayandtravelmagazine.blogspot.com/

Sustainability Leadership: San Francisco Sets the Standard for Eco-Friendly Travel

San Francisco’s Moscone Center

San Francisco has long been a leader in innovation, and when it comes to sustainability, the city stands out as a global example. Recognized for its commitment to the environment, San Francisco is the only city in the world with both a LEED Platinum-certified convention center and airport. This prestigious recognition reflects the city’s dedication to green building practices and its role in setting a new stadard for sustainable travel and meetings.

Setting the Standard with LEED Platinum Certification

San Francisco's achievement of LEED Platinum certification for both its convention center and airport is no small feat. The LEED (Leadership in Energy and Environmental Design) certification is the most recognized symbol of excellence in green building worldwide. LEED Platinum is the highest level awarded, demonstrating the city's commitment to sustainability through energy-efficient systems, water conservation, use of renewable resources, and reduced carbon footprints.

The Moscone Center, one of the city’s most important venues for conventions and meetings, has implemented groundbreaking sustainability measures. From energy-efficient lighting to advanced waste reduction systems, the center operates with the environment in mind, offering meeting planners a space that aligns with eco-friendly values.

San Francisco International Airport (SFO) is another shining example of the city’s commitment to sustainability. The airport has incorporated green technologies, such as solar power and water-saving systems, and prioritizes eco-friendly building materials and sustainable waste management. SFO’s LEED Platinum certification ensures that the airport minimizes its environmental impact, creating a travel experience that aligns with travelers’ growing expectations for sustainability.

A City Committed to Green Travel

San Francisco is not just focused on sustainable architecture but is also dedicated to promoting environmentally friendly travel options. The city encourages visitors to use public transportation, with a robust system of buses, trains, and trams available for easy access to popular destinations. San Francisco’s commitment to creating pedestrian-friendly streets and promoting cycling also makes it a great destination for eco-conscious travelers.

With numerous green spaces, such as Golden Gate Park and the Presidio, visitors can enjoy the beauty of nature while knowing that the city is actively working to preserve its environment. Whether you're taking a leisurely walk along the waterfront or exploring the city’s many parks, San Francisco provides an opportunity to enjoy the great outdoors in a sustainable way.

In addition to these efforts, San Francisco is also home to a growing number of green hotels, restaurants, and shops that cater to travelers seeking to minimize their environmental impact. From eco-friendly accommodations to sustainable dining options, San Francisco ensures that visitors have access to options that support their sustainable lifestyle choices.

The Future of Sustainable Travel in San Francisco

San Francisco International Airport

San Francisco’s leadership in sustainability is paving the way for other cities to follow suit. As travelers become more conscious of their environmental impact, cities like San Francisco are rising to the challenge by implementing innovative solutions that reduce carbon footprints and promote responsible tourism.

The city’s green initiatives serve as a reminder that sustainability and economic growth can go hand in hand. With its LEED Platinum-certified venues, commitment to green transportation, and eco-conscious hospitality industry, San Francisco offers travelers an opportunity to experience world-class tourism while contributing to a healthier planet.

As San Francisco continues to lead the way in sustainable travel, visitors can rest assured that their travel choices are making a positive impact on the environment. Whether you're attending a convention at the Moscone Center, flying through the eco-friendly San Francisco International Airport, or simply exploring the city’s green spaces, you’re participating in a movement toward a more sustainable future.

For more information on how to make your next trip to San Francisco eco-friendly, visit the San Francisco Travel website. Stay connected with the latest sustainability initiatives by following San Francisco Travel on social media using #sftravel and #AlwaysSF,

AIME 2025

The San Francisco Travel Association participated in AIME 2025, showcasing the city’s vibrant tourism offerings to a global audience. As part of their engagement, they highlighted San Francisco’s diverse attractions, thriving convention scene, and unique cultural experiences. By connecting with key decision-makers and industry professionals, the association aimed to boost the city’s profile as a prime destination for both leisure and business travel, reinforcing its commitment to driving tourism growth in the years ahead.

Web: https://www.sftravel.com/

Awesome Group Activities for Your Next Visit to San Francisco

Big Bus Tours 

San Francisco is not only known for its stunning sights and diverse culture but also for its wealth of group activities that will impress and entertain your meeting attendees. Whether you're looking for exciting outdoor adventures, opportunities for team-building, or simply some time to relax and enjoy the culinary scene, the city offers something for every type of group. Here are some great activities to make your next San Francisco meeting truly memorable.

See the Sights on a Big Bus Tour

If you have first-time visitors or simply want to make sure everyone experiences the city's iconic landmarks, hop on the Big Bus Tours for an unforgettable guided tour of San Francisco. With an open-top bus and the flexibility to hop on and off at key spots like Fisherman's Wharf, the Golden Gate Bridge, and more, your group will be able to take in the sights at their own pace. It's a perfect way to start exploring San Francisco.

Eat Around the City on a Delicious Food Tour

San Francisco is a foodie’s paradise, and what better way to experience the city than on a guided food tour? Local experts will take your group on a culinary journey, showcasing the city’s diverse neighborhoods and offering delicious bites from some of the best eateries. With options like Avital Food Tours, Edible Excursions, and DandyHorse SF Bike Tours, you’ll get a chance to savor everything from street food to Michelin-starred delicacies.

Feel Like a Champion at Oracle Park

Oracle Park

For baseball fans or those looking for a behind-the-scenes adventure, a tour of Oracle Park will make your group feel like part of the San Francisco Giants team. Take a private tour of this iconic stadium, get an exclusive look at the dugout, or even arrange for a birthday party with the team’s mascot, Lou Seal. This is a great way to bond with colleagues or clients in an exciting setting.

Test Your Teamwork Skills at The Escape Game

If you want to bring your group together for a thrilling and interactive experience, The Escape Game is the perfect activity. With five unique themed adventures—ranging from Prison Break to Gold Rush—groups must work together to solve puzzles, uncover clues, and complete their mission before time runs out. This fun, collaborative experience is ideal for building teamwork and creating lasting memories.

Explore Pristine Parkland at Muir Woods

A short trip outside of the city will lead your group to Muir Woods, a 554-acre national park that’s home to California’s famous redwood trees. The towering trees, some over 800 years old, offer a peaceful environment for hiking, meditation, or just taking in the natural beauty of the area. It's the perfect opportunity for a nature break during a busy meeting schedule.

Taste the Best of California Wine Country

San Francisco’s proximity to the world-renowned wine regions of Napa Valley and Sonoma County makes it the ideal jumping-off point for a wine-tasting adventure. Take your group on a wine-tasting tour to explore some of the finest wineries in the region, indulge in gourmet food pairings, or even enjoy a hot air balloon ride over the picturesque vineyards. Whether your group is new to wine or a seasoned connoisseur, it’s an experience that won’t be forgotten.

Educate Your Palette at the San Francisco Wine School

If your group doesn’t have time to venture up to Wine Country, the San Francisco Wine School offers a variety of private experiences closer to the city. You can book a wine-tasting class, where your group will learn to identify different wines, test your palate, and enjoy the education that comes with each sip. It’s a fantastic activity for groups looking to expand their wine knowledge.

Discover San Francisco's Secrets with a Scavenger Hunt

scavenger hunt with Dr. Clue

Want to combine a sightseeing tour with some team-building fun? A scavenger hunt with Dr. Clue will have your group exploring the streets of San Francisco while working together to solve clues and challenges. This interactive adventure combines history, exploration, and teamwork, all while showing off some of the best spots in the city.

Run a Race Through the City

For a more active group, consider organizing a run through San Francisco’s famous hills. Whether it's a 5K, a half-marathon, or just a fun trot around the city, running through iconic neighborhoods like Golden Gate Park, the Embarcadero, or along the waterfront offers an unforgettable experience. The city’s scenic views make every stride worth it.

Cruise the Bay on a Ferry

San Francisco’s bay offers some of the most breathtaking views, and a ferry ride is one of the best ways to take them in. A group ferry ride from the Ferry Building or Fisherman’s Wharf will allow your group to experience the city from the water, seeing landmarks like Alcatraz Island and the Golden Gate Bridge from a new perspective. It's a relaxing yet memorable way to spend time together.

Volunteer and Give Back Across San Francisco

For a meaningful group activity, why not spend some time giving back to the local community? San Francisco offers plenty of volunteer opportunities, from helping at Glide Memorial Church, which serves meals to those in need, to participating in efforts to clean and maintain The Presidio, the city’s largest park. Volunteering is a great way to bond as a group while making a positive impact.

No matter what kind of activity you choose, San Francisco is full of exciting, memorable, and unique experiences that are perfect for groups of all sizes. Whether you want to relax, explore, or test your limits, the city offers something for everyone.

For more information on group activities and events in San Francisco, visit the San Francisco Travel website or follow them on social media for the latest updates. #sftravel #AlwaysSF.

AIME 2025

The San Francisco Travel Association participated in AIME 2025, showcasing the city’s vibrant tourism offerings to a global audience. As part of their engagement, they highlighted San Francisco’s diverse attractions, thriving convention scene, and unique cultural experiences. By connecting with key decision-makers and industry professionals, the association aimed to boost the city’s profile as a prime destination for both leisure and business travel, reinforcing its commitment to driving tourism growth in the years ahead.

Web: https://www.sftravel.com/

Let Us Help You Bring Your Next Event to San Francisco – We're Here Every Step of the Way

Moscone Center

San Francisco is one of the most dynamic and diverse destinations in the world, making it the perfect location for your next event. Whether you're planning a corporate meeting, a large convention, or a small gathering, the San Francisco Travel team is here to help you make it a success. From venue selection to logistics, we provide a wide range of services to ensure that your event runs smoothly.

Meet the San Francisco Travel Team

When you partner with the San Francisco Travel Association, you're not just getting access to the city's incredible venues and attractions—you're also getting the expertise of a dedicated team that will work alongside you every step of the way. Our team of seasoned professionals is passionate about making your event a success. We bring deep knowledge of the city's facilities, hotels, and event venues, and we're committed to making sure every detail is taken care of.

From securing the right meeting spaces to recommending the best local dining and entertainment, our team is here to provide personalized support tailored to your event's specific needs. We’ll work with you to create a seamless and memorable experience for both organizers and attendees, ensuring that your event in San Francisco is truly extraordinary.

Convention Sales Leadership -

• Nicole Rogers, Executive Vice President & Chief Sales Officer                                                     415-227-2614     nrogers@sftravel.com
• Brett Allor, Senior Director, Market Strategy & Research                                                               415-227-2692     ballor@sftravel.com
• Kenley Moy, CMP, Vice President, Global Sales & Strategic Partnerships                                     202-803-5460     kmoy@sftravel.com
• Julie Van't Hul, Vice President, Convention Sales                                                                           415-227-2650     jvanthul@sftravel.com

Submit Your Meeting RFP

Ready to get started on planning your next event in San Francisco? The first step is simple—submit your Meeting RFP (Request for Proposal) to the San Francisco Travel team. Once we receive your submission, we will work with you to understand your goals and requirements, including your preferred event dates, venue needs, and additional services. Our team will provide customized recommendations and connect you with the best hotels, venues, and service providers that align with your event.

We understand that organizing an event requires careful planning and coordination, and that's why we offer a range of complimentary services to help streamline the process. From assisting with hotel room blocks to coordinating transportation and local experiences, we’re here to make sure everything goes off without a hitch.

Discover San Francisco’s Event Venues

San Francisco offers a diverse array of venues that can accommodate groups of all sizes. From the iconic Moscone Center, which boasts over 700,000 square feet of flexible event space, to intimate meeting rooms with stunning views of the Golden Gate Bridge, San Francisco has it all. Whether you need state-of-the-art conference facilities or a scenic venue for a special event, our team will help you find the perfect location to suit your needs.

The city is also home to unique venues, from historic landmarks and world-class museums to trendy rooftop spaces and waterfront locations. No matter what type of event you're planning, San Francisco provides countless options to ensure a memorable experience.

Why San Francisco?

San Francisco’s appeal extends beyond its event venues. As one of the top tourist destinations in the world, the city offers attendees the chance to enjoy iconic landmarks such as Alcatraz Island, Fisherman’s Wharf, and the Golden Gate Bridge. Additionally, the city boasts a vibrant arts and culture scene, world-renowned dining, and unique shopping experiences. Your attendees will have the opportunity to explore all that this incredible city has to offer when the workday is done.

San Francisco is also known for its sustainable initiatives, ensuring that your event can be both successful and eco-friendly. From LEED-certified venues to green hotels and transportation options, hosting an event in San Francisco aligns with the growing demand for environmentally conscious meeting practices.

We’re Here to Support You

At the San Francisco Travel Association, we’re committed to making your event a success from start to finish. Our team’s expertise, local knowledge, and commitment to customer service ensure that your event will be a smooth and enjoyable experience for both you and your attendees.

So, if you’re ready to take your next meeting or convention to one of the most exciting destinations in the world, let us help you plan the perfect event. We’re here to support you every step of the way—from submitting your RFP to making sure your attendees have a memorable experience in San Francisco.

For more information and to submit your Meeting RFP, visit the San Francisco Travel website. Stay connected with us on social media for the latest event updates using #sftravel and #AlwaysSF.

AIME 2025

The San Francisco Travel Association participated in AIME 2025, showcasing the city’s vibrant tourism offerings to a global audience. As part of their engagement, they highlighted San Francisco’s diverse attractions, thriving convention scene, and unique cultural experiences. By connecting with key decision-makers and industry professionals, the association aimed to boost the city’s profile as a prime destination for both leisure and business travel, reinforcing its commitment to driving tourism growth in the years ahead.

Web: https://www.sftravel.com/

A Global Destination: San Francisco Named Among the Best Cities in the USA

San Francisco 

When Lonely Planet recently ranked San Francisco among the "8 best cities in the USA," it wasn’t just the iconic landmarks or rich cultural history that made the city stand out. It was the stunning juxtaposition of urban exploration with breathtaking ocean views, a unique feature that has earned San Francisco its place on the global travel map. For travelers seeking a city that blends both the vibrancy of urban life and the serenity of nature, San Francisco is the perfect destination.

Exploring San Francisco's Urban Landscape

San Francisco’s diverse neighborhoods offer a multitude of experiences that captivate visitors from around the world. From the bustling streets of downtown to the colorful neighborhoods like Chinatown and the Mission District, there’s a sense of discovery at every corner. Whether you’re exploring the historic Victorian houses, walking along the scenic Embarcadero, or shopping in Union Square, San Francisco's urban landscape offers something for everyone.

The city's many hills also provide some of the best views of the surrounding bay, making every urban adventure a visual treat. The iconic cable cars are a fun way to get around while taking in the sights and sounds of this vibrant city.

Ocean Views Around Every Corner

One of the standout features of San Francisco is its proximity to the ocean. With the Pacific Ocean to the west, the city offers sweeping ocean views that can be enjoyed from various vantage points. The Golden Gate Bridge, perhaps the most famous landmark in the city, provides a spectacular view of the bay, with waves crashing beneath it and the iconic red structure stretching across the water.

From the Presidio, you can take in views of the rugged coastline and the rolling hills of the city below. Ocean Beach, with its golden sand and expansive views, is perfect for those seeking a peaceful escape or a chance to watch the surfers ride the waves. Whether you're walking along the waterfront or hiking through nearby parks, San Francisco’s proximity to the ocean offers a unique and refreshing experience.

A City Rich in Culture and History

San Francisco 

San Francisco's rich cultural heritage is woven into every aspect of the city, from its museums and galleries to its architecture and diverse culinary scene. The city’s cultural landmarks, such as the de Young Museum, the San Francisco Museum of Modern Art, and the Asian Art Museum, provide endless opportunities for exploration. The famous San Francisco cable cars, Chinatown, and Fisherman’s Wharf further immerse visitors in the city’s history, while the city’s vibrant arts scene continues to attract creatives from around the globe.

San Francisco is also a culinary destination, boasting everything from Michelin-starred restaurants to innovative food trucks. The city’s cultural diversity is reflected in its food scene, with authentic dishes representing cuisines from all over the world. Whether you're dining on fresh seafood at Fisherman’s Wharf or enjoying farm-to-table dining in one of the city’s trendy neighborhoods, San Francisco is sure to satisfy your taste buds.

Why San Francisco is a Must-Visit

Whether you're an urban explorer, a nature enthusiast, or a food lover, San Francisco offers an unparalleled blend of experiences that will leave you wanting more. Lonely Planet’s recognition of San Francisco as one of the top cities in the U.S. highlights its ability to seamlessly blend the best of both worlds—dynamic city life and breathtaking natural beauty. With its stunning ocean views, iconic landmarks, and thriving cultural scene, San Francisco continues to be a global destination that offers something for everyone.

For more information on how to plan your visit, including accommodations, activities, and special events, visit the official San Francisco Travel website. Stay connected with the latest updates by following San Francisco Travel on social media using #sftravel and #AlwaysSF.

AIME 2025

The San Francisco Travel Association participated in AIME 2025, showcasing the city’s vibrant tourism offerings to a global audience. As part of their engagement, they highlighted San Francisco’s diverse attractions, thriving convention scene, and unique cultural experiences. By connecting with key decision-makers and industry professionals, the association aimed to boost the city’s profile as a prime destination for both leisure and business travel, reinforcing its commitment to driving tourism growth in the years ahead.

Web: https://www.sftravel.com/

Group Activities for Your Next Visit to San Francisco

Group Activities in San Francisco

San Francisco is a city that offers something for everyone, whether you’re visiting for a meeting, convention, or simply a fun getaway. For groups looking to enjoy everything the city has to offer, San Francisco has a wide variety of group activities that will not only entertain but also leave attendees with unforgettable memories. From exploring iconic landmarks to indulging in the city’s diverse culinary scene, here are some top group activities to make your next visit to San Francisco truly memorable.

Exploring San Francisco’s Iconic Landmarks

No trip to San Francisco is complete without a visit to some of its most famous landmarks. For groups, a private tour of the Golden Gate Bridge is a must. Walk or bike across the bridge to take in stunning views of the Bay Area and beyond. Afterward, head to Alcatraz Island for a fascinating guided tour of the infamous prison, offering a glimpse into the city’s rich history.

If you're looking for something unique, take a guided tour of the colorful and historic neighborhoods such as Chinatown or Mission District. These tours are not only informative but give visitors a chance to connect with the city's culture and local residents, making them perfect for group bonding.

Active Adventures for Groups

Group Activities in San Francisco

For those who want to stay active and explore San Francisco from a different angle, consider a group hike up to the top of Twin Peaks. The panoramic view of the city is worth the effort, and the trails provide a great way to experience the area’s natural beauty. Alternatively, head to Golden Gate Park, where groups can enjoy activities like paddle boating on Stow Lake or a group yoga session in the park’s tranquil surroundings.

If your group is looking for an even more adrenaline-pumping experience, try a group sailing trip on the Bay. Sailboats or private charters offer stunning views of the Golden Gate Bridge, Alcatraz, and the city skyline, all while enjoying the fresh air and exciting atmosphere of the water.

Indulge in San Francisco’s Culinary Delights

San Francisco is renowned for its diverse food scene, and no visit is complete without savoring its culinary delights. For a true group dining experience, book a private tour of the city's best eateries. Embark on a food tour of the Ferry Building Marketplace to sample artisanal foods, or explore the local flavors in Fisherman’s Wharf with fresh seafood like clam chowder in sourdough bowls and crab dishes.

For a more hands-on experience, why not gather your group for a cooking class? Learn how to prepare classic dishes like sourdough bread, gourmet chocolate, or fresh pasta in one of San Francisco’s top cooking schools. Not only will you get to indulge in your creations, but it’s a fun, interactive activity that everyone will enjoy.

Outdoor Fun and Connection with Nature

If your group is looking to connect with nature while still being close to the city, San Francisco offers several beautiful outdoor spaces. Take a scenic bike ride along the waterfront or through the city’s sprawling parks. For a more serene experience, visit the San Francisco Botanical Garden, where groups can wander through lush gardens and enjoy the tranquil beauty of the flora.

Another great option for groups is a visit to Muir Woods National Monument, located just outside the city. Here, you can explore majestic coastal redwood trees in a peaceful forest setting. Whether you choose a guided tour or embark on a self-guided hike, the beauty and serenity of Muir Woods will leave a lasting impression on your group.

Creating Memorable Meeting Experiences

San Francisco is a top destination for conventions and meetings, with a wide range of activities that can be tailored to your group’s interests and goals. Whether you’re looking to unwind after a long conference or enjoy an active team-building experience, the city’s diverse offerings ensure that your group will have a unique and enjoyable time. For help planning group activities or meetings in San Francisco, the San Francisco Travel Association is the go-to resource, providing expert guidance to create the perfect itinerary for your group.

For more information on planning your group’s visit to San Francisco, visit www.sftravel.com. You can also stay connected by following San Francisco Travel on social media for the latest updates and exciting events happening throughout the year.

AIME 2025

The San Francisco Travel Association participated in AIME 2025, showcasing the city’s vibrant tourism offerings to a global audience. As part of their engagement, they highlighted San Francisco’s diverse attractions, thriving convention scene, and unique cultural experiences. By connecting with key decision-makers and industry professionals, the association aimed to boost the city’s profile as a prime destination for both leisure and business travel, reinforcing its commitment to driving tourism growth in the years ahead.

Web: https://www.sftravel.com/

San Francisco International Airport: North America's Best Gateway to the World

San Francisco International Airport (SFO)

San Francisco International Airport (SFO) has long been recognized for its exceptional services and global connectivity. Recently, Business Traveler Magazine named SFO the “Best Airport in North America,” a prestigious accolade that highlights its reputation as a top-tier international hub. Whether you're arriving for business, leisure, or a family vacation, SFO offers a world-class experience from the moment you step off the plane.

Extensive Global Connectivity

One of the standout features of San Francisco International Airport is its extensive global connectivity. As a major international gateway, SFO offers nonstop flights to destinations around the world. Travelers can easily access cities across the globe, from Europe to Asia and beyond. Notably, SFO provides nonstop flights to Australia, thanks to strong partnerships with United Airlines and Qantas Airways. These routes make it easier than ever for both leisure travelers and business professionals to explore the beauty and culture of Australia while enjoying the convenience of a direct flight.

Modern Amenities and Seamless Travel

SFO has transformed over the years into more than just an airport—it’s a full-fledged experience. With cutting-edge technology, a range of dining options, and ample retail spaces, the airport caters to every type of traveler. The terminals are spacious and easy to navigate, with clear signage in multiple languages to help passengers feel comfortable and informed. SFO’s amenities include everything from luxury lounges to high-speed Wi-Fi, ensuring your journey is as smooth and enjoyable as possible.

Sustainability Efforts at SFO

In addition to offering top-notch services, San Francisco International Airport is also committed to sustainability. The airport has undertaken numerous green initiatives, focusing on reducing its environmental footprint through energy-efficient infrastructure, waste reduction programs, and sustainable food sourcing. These efforts have earned SFO recognition as one of the leading airports in North America for sustainable practices, reflecting the city of San Francisco’s broader commitment to environmental stewardship.

Gateway to San Francisco and Beyond

Located just a short drive from the heart of San Francisco, SFO serves as the ideal entry point for those visiting the city and its surrounding areas. Whether you’re here for a quick business trip, a family getaway, or a romantic vacation, SFO is perfectly situated to provide easy access to the city’s world-famous landmarks, vibrant neighborhoods, and stunning natural landscapes. With transportation options ranging from taxis to ride-share services and convenient public transit connections, getting from the airport to the city is hassle-free.

The San Francisco Travel Experience

San Francisco International Airport

San Francisco itself is one of the world’s most desirable travel destinations, offering a diverse mix of culture, history, and entertainment. The San Francisco Travel Association, the city’s official destination marketing organization, helps guide visitors by providing expert recommendations for everything from hotels to activities. In 2022, San Francisco welcomed nearly 22 million visitors, contributing over $7.7 billion to the local economy.

Whether you're planning your first trip to San Francisco or returning for a repeat visit, the city’s blend of iconic landmarks, cutting-edge food scenes, and thriving arts culture will not disappoint. The San Francisco Travel Association is your go-to resource for booking hotels, finding things to do, and creating an unforgettable itinerary.

Plan Your Next Adventure

With its reputation as a top airport and a world-class travel destination, San Francisco is ready to welcome you with open arms. For more information on flights, accommodations, and activities, visit www.sftravel.com. Be sure to follow San Francisco Travel on social media for the latest updates, and use the hashtags #sftravel and #AlwaysSF to share your journey with fellow travelers.

AIME 2025

The San Francisco Travel Association participated in AIME 2025, showcasing the city’s vibrant tourism offerings to a global audience. As part of their engagement, they highlighted San Francisco’s diverse attractions, thriving convention scene, and unique cultural experiences. By connecting with key decision-makers and industry professionals, the association aimed to boost the city’s profile as a prime destination for both leisure and business travel, reinforcing its commitment to driving tourism growth in the years ahead.

Web: https://www.sftravel.com/

San Francisco: A Culinary Capital of Michelin Stars

MICHELIN-starred restaurants

San Francisco has long been celebrated as one of the United States' most vibrant and diverse culinary destinations. With its stunning mix of cultures, the city has become a mecca for food lovers, and its burgeoning dining scene continues to garner attention from critics and visitors alike. The city proudly boasts the second-highest number of MICHELIN-starred restaurants in the Americas, cementing its status as a top-tier culinary hub.

A City That Loves to Eat

San Francisco's culinary prowess can be traced back to its diverse cultural influences, from Asian flavors to Mediterranean-inspired dishes. With more than 40 restaurants holding the prestigious MICHELIN star, the city’s food scene is continually evolving and setting trends that ripple out to the global stage. Whether it’s a fine dining experience or casual street food, the quality and variety are unparalleled.

What is MICHELIN and Why Does it Matter?

The MICHELIN Guide is one of the most respected and recognized restaurant ratings in the world. Restaurants are awarded one to three stars based on quality, creativity, and consistency. One star denotes a “very good” restaurant in its category, two stars are for “excellent” establishments, and three stars represent a “special destination,” where the food is so outstanding it justifies a trip. San Francisco’s impressive collection of starred restaurants places it among the most elite food cities in the world.

A Star-Studded Culinary Landscape

San Francisco’s dining scene boasts a remarkable variety of options. From the innovative techniques at Atelier Crenn, a restaurant with three Michelin stars, to the bold flavors at the two-starred Benu, visitors are treated to a wide spectrum of dining experiences. Local institutions like Zuni Café and the highly celebrated Saison have also contributed to the city’s reputation, along with new rising stars continually pushing the boundaries of gastronomy.

The city’s Michelin-starred restaurants showcase a wide range of culinary traditions, from classic French cuisine to contemporary Californian fare. This fusion of creativity, technique, and local ingredients has become a hallmark of San Francisco’s dining culture, making it a destination for culinary tourism.

More Than Just a Meal: An Experience

Dining in San Francisco is an immersive experience. Many Michelin-starred restaurants offer more than just a meal—they provide an atmosphere, a journey, and a story. Whether enjoying a multi-course tasting menu or a beautifully crafted cocktail, the attention to detail in both the food and ambiance makes each visit special. Visitors are treated not just to delicious food but to an unforgettable experience that reflects the city’s innovative and artistic spirit.

Local Ingredients at Their Finest

A key part of San Francisco's culinary excellence is the city's commitment to using fresh, locally sourced ingredients. San Francisco’s proximity to some of the best produce and seafood in the country means that many Michelin-starred chefs have access to a wealth of local products. This dedication to sustainability and freshness is a testament to the city’s ethos of respecting the environment while crafting exceptional meals.

San Francisco: A Global Culinary Destination

MICHELIN-starred restaurants

San Francisco’s culinary reputation continues to grow, drawing tourists from around the world to experience its culinary wonders. In 2022, San Francisco welcomed nearly 22 million visitors, with many of them flocking to the city for its world-class dining options. Total tourism spending exceeded $7.7 billion, highlighting the integral role the food scene plays in the city's economy.

With its incredible concentration of MICHELIN-starred restaurants, San Francisco has solidified its place as one of the world’s top culinary destinations. Whether you're a seasoned foodie or a first-time visitor, the city offers a dining experience that is second to none.

For those looking to plan a trip to San Francisco, the San Francisco Travel Association provides a wealth of resources, from restaurant reservations to activities and events, ensuring every visit is unforgettable. Keep up with the latest in San Francisco’s food scene by following @onlyinsf on social media, and use the hashtags #sftravel and #AlwaysSF to share your experiences.

AIME 2025

The San Francisco Travel Association participated in AIME 2025, showcasing the city’s vibrant tourism offerings to a global audience. As part of their engagement, they highlighted San Francisco’s diverse attractions, thriving convention scene, and unique cultural experiences. By connecting with key decision-makers and industry professionals, the association aimed to boost the city’s profile as a prime destination for both leisure and business travel, reinforcing its commitment to driving tourism growth in the years ahead.

Web: https://www.sftravel.com/

San Francisco: A Diverse Hotel Scene for Every Traveler

Palace Hotel, a Luxury Collection Hotel, San Francisco

San Francisco is not only known for its iconic landmarks and rich culture but also for its impressive hotel offerings. With over 230 hotels and more than 34,000 sleeping rooms, the city provides accommodations to suit every taste, budget, and travel style. Whether you're in town for business, leisure, or a special event, San Francisco’s diverse hospitality scene ensures that you’ll find the perfect place to rest your head.

Luxury Hotels: Where Elegance Meets the Bay

For those seeking the height of luxury, San Francisco boasts some of the most renowned hotels in the world. These establishments offer unparalleled service, world-class amenities, and stunning views of the city’s famous skyline, Golden Gate Bridge, and the Bay. Whether you choose a high-rise hotel in the Financial District, a historic landmark like the Fairmont Hotel, or a chic boutique property, these hotels provide an experience of sophistication and comfort that reflects the city’s cosmopolitan charm.

Budget-Friendly Options: Stay in Style Without Breaking the Bank

San Francisco isn’t just about luxury accommodations. There are plenty of affordable options for budget-conscious travelers who want to experience the city without sacrificing comfort. From modern chain hotels offering convenient amenities to cozy, family-run inns, there’s a wide range of accommodations to suit those seeking value. Many of these hotels are centrally located, providing easy access to popular attractions such as Fisherman’s Wharf, Union Square, and Golden Gate Park.

Unique and Boutique Hotels: Personalized Experiences

Fairmont San Francisco

For travelers looking for something a bit different, San Francisco is home to an abundance of unique and boutique hotels. These properties offer a more intimate and personalized experience, with many located in the city’s charming neighborhoods. From artsy properties in the Mission District to historic buildings with modern amenities, boutique hotels in San Francisco showcase the city’s creative spirit. These establishments are perfect for those who want to stay in a place with character while still enjoying contemporary comforts.

Family-Friendly Hotels: Comfort and Convenience for All Ages

San Francisco’s family-friendly hotels make traveling with children easy and enjoyable. With spacious rooms, kid-friendly amenities, and convenient access to attractions like the California Academy of Sciences, Exploratorium, and the San Francisco Zoo, these hotels provide the perfect base for family adventures. Many hotels also offer special services like babysitting, family dining options, and guided tours to ensure that both parents and kids have a fantastic stay.

Business Hotels: Where Work Meets Comfort

San Francisco is a major business hub, attracting professionals from around the globe. As such, the city is home to an array of hotels that cater to business travelers. These hotels offer modern meeting spaces, high-speed internet, convenient access to the Financial District, and services such as dry cleaning and shuttle transportation. Whether you're in town for a conference, meeting, or event, San Francisco’s business hotels provide the perfect balance of convenience, comfort, and productivity.

The San Francisco Hotel Experience

With over 230 hotels to choose from, San Francisco’s accommodations provide something for everyone. Whether you’re looking for luxury, budget-friendly options, or unique experiences, the city’s diverse hotel scene ensures that your stay is as comfortable and memorable as possible. From iconic landmark hotels to hidden gems tucked away in the city’s charming neighborhoods, there’s no shortage of places to rest after a day of exploring this vibrant, dynamic city.

AIME 2025

The San Francisco Travel Association participated in AIME 2025, showcasing the city’s vibrant tourism offerings to a global audience. As part of their engagement, they highlighted San Francisco’s diverse attractions, thriving convention scene, and unique cultural experiences. By connecting with key decision-makers and industry professionals, the association aimed to boost the city’s profile as a prime destination for both leisure and business travel, reinforcing its commitment to driving tourism growth in the years ahead.

Web: https://www.sftravel.com/

San Francisco Bay Area: A Hub for Major Sporting Events in 2025 and Beyond

Laver Cup

The San Francisco Bay Area is gearing up to become a major destination for sports fans from around the world. With an impressive lineup of events in 2025 and beyond, the region is set to host some of the most anticipated sporting competitions. Whether you're into fast-paced sailing, basketball, tennis, football, or soccer, there’s something for everyone to enjoy in the coming years.

SailGP: High-Speed Racing on the Bay (March 22-23, 2025)

Kicking off the sporting action in the Bay Area, SailGP will return to San Francisco on March 22-23, 2025. This global sailing championship features national teams racing in cutting-edge 50-foot foiling catamarans, reaching speeds of up to 60 miles per hour. Racing takes place right on the water with the stunning Golden Gate Bridge as a backdrop, offering spectators an electrifying, up-close experience. With teams from around the world battling for the $12.8 million prize, SailGP is set to be an exhilarating event for fans of all ages.

Golden State Valkyries: A New Era in Women’s Basketball (May-October 2025)

In May 2025, the WNBA will welcome a new addition to its league—the Golden State Valkyries. This expansion team will bring an exciting level of competition and energy to the Bay Area, with a season running through October. As the city continues to be a leader in sports innovation, the Valkyries’ inaugural season promises to showcase top-tier women’s basketball talent and become a favorite for local fans.

Laver Cup: World-Class Tennis at Its Best (September 19-21, 2025)

Tennis fans will be treated to world-class action at the 2025 Laver Cup, scheduled for September 19-21. This prestigious event brings together the best male tennis players from Europe and the rest of the world for a thrilling team-based competition. The event’s competitive format, combined with the energy of the crowd, makes it a standout in the global tennis calendar. Held in the Bay Area, the Laver Cup will bring some of the biggest names in tennis to the region for a weekend of unforgettable matches.

Super Bowl 60: The Biggest Game in Football (February 8, 2026)

Football fans will have an extra reason to celebrate in 2026 as the San Francisco Bay Area hosts Super Bowl 60 on February 8. The region is known for its passionate football fanbase, and the Super Bowl promises to be an exciting culmination of the NFL season. Fans can expect an action-packed game, world-class entertainment, and a celebratory atmosphere throughout the city as it prepares to welcome the biggest event in American football.

FIFA World Cup: A Global Celebration of Soccer (June 13 – July 1, 2026)

The excitement continues with the FIFA World Cup, which will take place across the United States, Canada, and Mexico in 2026. San Francisco will be one of the host cities, with six matches scheduled from June 13 to July 1. The World Cup is a global celebration of soccer, attracting fans from every corner of the world to witness the best teams compete for the prestigious title. San Francisco’s role in hosting this iconic tournament will add to its reputation as a global sports hub.

Looking Ahead: A Future Full of Sporting Excitement

The San Francisco Bay Area is quickly becoming one of the top destinations for major sporting events, with an exciting lineup of competitions already on the horizon. Whether you’re planning to cheer on the Golden State Valkyries, catch world-class tennis at the Laver Cup, or attend the Super Bowl in 2026, the Bay Area promises to deliver thrilling experiences for sports fans. With a blend of iconic venues, stunning views, and a passionate sports culture, there’s no better place to experience the excitement of major events in 2025 and beyond.

AIME 2025

The San Francisco Travel Association participated in AIME 2025, showcasing the city’s vibrant tourism offerings to a global audience. As part of their engagement, they highlighted San Francisco’s diverse attractions, thriving convention scene, and unique cultural experiences. By connecting with key decision-makers and industry professionals, the association aimed to boost the city’s profile as a prime destination for both leisure and business travel, reinforcing its commitment to driving tourism growth in the years ahead.

Web: https://www.sftravel.com/