ATIA Champions Members with National Media Campaign for Global Travel Advisors Day

A Day Dedicated to Travel Expertise

On 6 May, the spotlight turns to the professionals who quietly shape some of the world’s most memorable journeys. Global Travel Advisors Day recognises the expertise, dedication, and resilience of travel advisors who support clients across every type of यात्रा, from dream holidays to complex business itineraries.

In 2026, the celebration is being elevated through a national media campaign led by the Australian Travel Industry Association (ATIA), placing the vital role of accredited travel professionals front and centre across Australia.

A National Campaign with Real Stories

ATIA’s campaign focuses on real member stories that highlight the value travel advisors bring to their clients. From navigating last-minute disruptions to crafting seamless, personalised itineraries, these stories reveal the human side of the travel industry.

Across mainstream media and social platforms, accredited agents and tour operators are sharing case studies that demonstrate how their expertise often turns challenging situations into positive outcomes. These real-world examples showcase not just service, but trust, problem-solving, and genuine care.

Empowering Members to Shine

To maximise impact, ATIA has equipped its members with a comprehensive campaign toolkit. This includes branded digital assets, in-store materials, and client communication templates designed to help advisors promote their services within their own communities.

Members are encouraged to join the conversation online using campaign hashtags and social media platforms such as LinkedIn, Facebook, and Instagram. This coordinated effort ensures a consistent and powerful message reaches audiences nationwide.

The Value of Professional Travel Advice

In an era where online bookings are just a click away, the role of the travel advisor has never been more important. Accredited professionals provide tailored recommendations, insider knowledge, and real-time support that technology alone cannot replicate.

Whether organising complex international itineraries or ensuring peace of mind during unexpected disruptions, travel advisors deliver a level of service that transforms travel from a transaction into an experience.

Industry Leadership and Vision

According to ATIA CEO Dean Long, the campaign is about recognising the extraordinary efforts of members who consistently go above and beyond for their clients.

He emphasised that while ATIA drives the national campaign, its members remain focused on what they do best, delivering exceptional service and care to travellers every day. This balance between industry promotion and client service is what continues to strengthen the sector’s reputation.

Strengthening Communities Through Travel

Beyond individual journeys, travel advisors play a broader role in supporting local economies and global connections. By working with trusted suppliers, promoting sustainable travel options, and encouraging responsible tourism, they contribute to a more resilient and connected travel industry.

Initiatives like Global Travel Advisors Day also help raise awareness of the professionalism and accreditation standards that underpin the industry, building confidence among travellers.

Why This Celebration Matters for Travellers

For travellers, this annual event is a reminder of the value of expert guidance when planning a trip. Whether it is securing the best experiences, managing logistics, or providing reassurance in uncertain times, travel advisors remain an essential part of the journey.

As the travel landscape continues to evolve, their role is becoming increasingly sophisticated, blending technology with personalised service to deliver seamless travel experiences.

Web Contact Details
Australian Travel Industry Association: https://atia.travel/

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Thailand Travel Mart Plus 2025 Achieves Carbon Neutral Event Self Declaration

Thailand Travel Mart Plus (TTM+) 2025

Chiang Mai event confirms Thailand’s leadership in sustainable tourism through decisive carbon reduction and meaningful community action.

The Tourism Authority of Thailand (TAT) is pleased to announce that the Thailand Travel Mart Plus (TTM+) 2025, held from 4 to 6 June in Chiang Mai, has officially achieved Carbon Neutral Event Self Declaration status, marking a major milestone in Thailand’s commitment to sustainable tourism and environmental responsibility.

TAT Governor, Ms Thapanee Kiatphaibool, stated that sustainability is the foundation of all TAT initiatives. “TTM+ is not only a vital international tourism business platform but also a direct reflection of TAT’s mission to drive responsible tourism that benefits both people and the planet. The Carbon Neutral Event Self Declaration at TTM+ 2025 is a clear demonstration of that vision in action.”

To achieve this status, TAT partnered with the Provincial Electricity Authority (PEA) to monitor and calculate carbon emissions generated at the event’s venue, the Royal Park Rajapruek. All emissions were fully offset through the Carbon Knox Declaration platform, positioning TTM+ 2025 as a leading example of low-impact tourism events in the region.

Thailand Travel Mart Plus (TTM+) 2025

The event succeeded in reducing greenhouse gas emissions by 669.84 kgCO₂eq—equivalent to the carbon absorption capacity of 47 trees—and diverted 1,080.63 kilograms of waste from landfill through a comprehensive sorting and recycling system. Waste was categorised into 555 kilograms of general waste, 425 kilograms of food scraps, and 100.63 kilograms of recyclable materials.

TAT also collaborated with Central Tham and Recycle Day to manage waste responsibly. Organic waste was sent to Chiang Mai University for biogas production, while PET plastics and other recyclables were delivered to appropriate processing centres.

In support of the event’s zero food waste strategy, surplus cooked meals that had not been served were distributed to nearby communities. A total of 300 food and water packages were delivered to the Wat Don Chan Orphanage and the Northern School for the Blind in Chiang Mai, extending the positive impact of the event beyond its environmental goals.

Adding to the success, TTM+ 2025 surpassed its target with over 13,000 scheduled business appointments. The event brought together 406 buyers from 51 countries, 450 sellers, and 117 media representatives, further strengthening Thailand’s position as a tourism hub committed to sustainable growth.

For more travel inspiration read the daily online "The Holiday and Travel Magazine"
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TAT Supports Zeekr’s EV Caravan Journey to Thailand: A Milestone in Sustainable Tourism and Thailand-China Relations

EV caravan

In an exciting development for both sustainable tourism and cross-border collaboration, the Tourism Authority of Thailand (TAT) is proud to support Zeekr’s groundbreaking electric vehicle (EV) caravan, a journey that highlights Thailand’s commitment to eco-friendly tourism and strengthens its growing ties with China. This innovative initiative marks a significant milestone as Thailand and China prepare to celebrate 50 years of diplomatic relations in 2025.

Zeekr, a leading Chinese electric vehicle manufacturer, embarked on its EV caravan in late November 2024. The caravan, consisting of 12 state-of-the-art electric vehicles and 48 participants, began its journey in China, traversing Laos before crossing into Thailand on November 26. The caravan’s destination is the 41st Thailand International Motor Expo, taking place from November 29 to December 10, 2024, at IMPACT Muang Thong Thani. There, Zeekr will showcase its cutting-edge EV technology and highlight the growing importance of electric mobility in the region.

A Warm Welcome to Thailand

Upon arrival in Thailand, the caravan was officially welcomed in Nong Khai Province by Mr. Rattasart Chitchoo, Deputy Governor of Nong Khai, in a reception hosted by TAT. The event, attended by local officials and representatives from various sectors, highlighted Thailand’s commitment to maintaining high safety and service standards for international visitors. The reception also underscored the country’s eagerness to embrace sustainable tourism practices while fostering stronger international relationships.

“This event is a clear example of TAT’s ongoing efforts to promote sustainable tourism and position Thailand as a leader in eco-friendly travel,” said Ms. Tharinee Somboon, TAT Deputy Director for the East Asia Region. “By supporting this pioneering EV caravan, we aim to not only promote environmentally responsible travel but also showcase Thailand’s growing role in the sustainable tourism sector.”

Highlighting Cross-Border Travel and EV Tourism

The caravan's journey through Thailand includes visits to key provinces such as Nong Khai, Udon Thani, and Pattaya. These destinations are part of TAT’s broader strategy to expand the reach of Thailand’s tourism offerings in the eastern regions of China, particularly among environmentally conscious travellers. The route also shines a spotlight on Thailand’s potential as a hub for electric vehicle tourism—a rapidly growing sector in Southeast Asia.

As the caravan makes its way through the region, it offers an opportunity to promote Thailand’s natural beauty and diverse attractions while reinforcing the importance of sustainable travel. By showcasing the EV caravan’s journey, TAT hopes to raise awareness of Thailand as an eco-friendly destination, attracting like-minded travellers who value both adventure and environmental responsibility.

Strengthening Thailand-China Tourism Ties

Beyond its environmental impact, the arrival of the Zeekr caravan is poised to have a significant influence on the growing Chinese tourist market. With over 6 million Chinese tourists visiting Thailand between January and November 2024, China has become Thailand’s largest source of international visitors. Chinese travellers are particularly drawn to Thailand’s renowned hospitality, stunning landscapes, and rich culinary heritage—elements that the caravan’s route is set to highlight.

The collaboration with Zeekr also offers an exciting opportunity to further enhance Thailand’s visibility in China. The exposure generated by the EV caravan is expected to reach over 100 million people across both countries, reinforcing Thailand’s status as a premier travel destination. The project will also spotlight the scenic attractions along the caravan’s route, boosting recognition of Thailand’s lesser-known gems among Chinese tourists.

Looking Ahead: The Future of Sustainable Tourism

The Zeekr EV caravan journey is not just a one-time event but part of a larger vision for sustainable, cross-border tourism. With eco-friendly travel becoming an increasing priority for travellers around the world, TAT is positioning Thailand as a key player in the growing market for green tourism. This collaboration with Zeekr serves as a testament to the country’s dedication to promoting responsible travel practices while continuing to nurture valuable diplomatic and cultural ties with China.

As Thailand and China prepare to mark the 50th anniversary of their diplomatic relations in 2025, initiatives like the Zeekr EV caravan will continue to play an important role in fostering understanding and cooperation between the two nations—while also paving the way for a more sustainable and connected future in tourism.

For travellers and enthusiasts of eco-tourism, the Zeekr EV caravan offers a unique and exciting glimpse into the future of sustainable cross-border travel, while also reaffirming Thailand’s role as a leader in green tourism in Southeast Asia.

“Ignite Thailand” vision pushes for greater development of 55 second-tier tourist provinces

Thailand’s Prime Minister, H.E. Mr. Srettha Thavisin

To boost the Thai economy in the second half of this year and position Thailand as a global Tourism Hub.

Thailand’s Prime Minister, H.E. Mr. Srettha Thavisin, called on governors of 55 second-tier tourist provinces and Thai tourism authorities to further develop infrastructure and tourism offering as well as explore measures to position Thailand as a Tourism Hub in line with the government’s “Ignite Thailand” vision.

Prime Minister Srettha has laid out his strategy to boost the Thai economy in the second half of this year at a recent meeting attended by the 55 provincial governors, executives from the Tourism Authority of Thailand (TAT) as well as representatives from related private bodies. Also present at the meeting were Mr. Anutin Charnvirakul, Deputy Prime Minister and Interior Minister, Mr. Suriya Juangroongruangkit, Deputy Prime Minister and Transport Minister, Mr. Sermsak Pongpanit, Tourism and Sports Minister, and Mr. Prommin Lertsuridej, Secretary General to the Prime Minister.

PM reiterated a strategy to promote travel linkage between well-established and second-tier tourist destinations to spread benefits of tourism nationwide as part of the overall “Ignite Thailand” vision.

He said the government prioritised the promotion of 55 second-tier tourist provinces along with the readiness of each destination in the areas of attractions, accommodation, transportation infrastructure, local identity, culinary experiences, and five must-do activities – Must East local food, Must See local culture, Must Seek unseen attractions, Must Buy local arts and crafts, and Must Beat local sports.

The Prime Minister stressed that cooperation from the public and private sector was crucial to develop and enhance the capability of the 55 provinces under the such policies as, development of transport infrastructure and tourist facilities, development of new attractions and tourism offerings, supporting local businesses through tax incentives, training and upskill tourism workers, improvement of safety standards, promotion of responsible and sustainable tourism, and maximise digital and social media for publicity. In addition, the government plans to nominates some provinces for UNESCO World Heritage status.

The 55 second-tier tourist provinces are:

In the North (16 provinces): Chiang Rai, Kamphaeng Phet, Lampang, Lamphun, Mae Hong Son, Nan, Nakhon Sawan, Phayao, Phetchabun, Phichit, Phitsanulok, Phrae, Sukhothai, Tak, Uthai Thani, and Uttaradit;

In the Northeast (18 provinces): Amnat Charoen, Bueng Kan, Buri Ram, Chaiyaphum, Kalasin, Loei, Maha Sarakham, Mudahan, Nakhon Phanom, Nong Bua Lamphu, Nong Khai, Roi Et, Sakon Nakhon, Si Sa Ket, Surin, Ubon Ratchathani, Udon Thani, and Yasothon;

In the Central Region (seven provinces): Ang Thong, Chai Nat, Lop Buri, Ratchaburi, Sing Buri, Samut Songkhram, and Suphan Buri;

In the East (five provinces): Chanthaburi, Nakhon Nayok, Prachin Buri, Sa Kaeo, and Trat;

In the South (nine provinces): Chumphon, Nakhon Si Thammarat, Narathiwat, Pattani, Phatthalung, Ranong, Satun, Yala, and Trang.

Thailand Travel Mart Plus (TTM+) 2024 opens for registration

On from 5-7 June in Khao Lak, Phang-nga, this year’s edition of Thailand’s leading B2B travel industry show is expected to welcome more than 920 participants.

Thailand’s leading B2B travel industry show, the Thailand Travel Mart Plus (TTM+) 2024, is scheduled to be held on 5-7 June at JW Marriott Khao Lak Resort and Spa in Khao Lak, Phang-nga. Online registrations for buyers and sellers will open on 9 February via the official website www.thailandtravelmartplus.com.

Ms. Thapanee Kiatphaibool, TAT Governor, said “This year’s edition of TTM+ will continue its well-established position as the premier showcase of Thai tourism. Buyers and sellers will come together and build on existing business partnerships and forge new ones. Equally important, the event will shine a spotlight on the transformation of Thai tourism towards more meaningful travel with a focus on high-value and sustainable tourism. TTM+2024 is expected to create around 15,000 business appointments, generating over 2 billion Baht”

The TTM+ 2024 is expected to welcome more than 950 participants. This includes 420 buyers from 50 countries, representing key source markets – Europe, ASEAN, East Asia, America, and Australia – and emerging markets – Eastern Europe, the Middle East, South America, and South Africa.

About 430 sellers from the Central, Eastern, Northern, Northeastern (Isan), and Southern regions of Thailand will showcase a plethora of tourism products and services, including a multitude of meaningful travel experiences that illustrate Thailand’s 5F soft-power foundations – Food, Film, Festival, Fight, and Fashion – and a vast array of sustainable tourism opportunities.

Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing – Europe, Africa, the Middle East, and the Americas, said “TAT will exert every effort to ensure that the TTM+ 2024 yields substantial results for all participants as well as the host destination and local tourism industry partners. This year, TTM+ will be focussed on sustainability, offering discounts to Thai sellers who operate their businesses sustainably. Other than buyers that are coming from the major markets like Europe, Americas, East Asia, Southeast Asia, and Australia, TAT expects to see buyers from new markets such as Eastern Europe, the Middle East, South America, and South Africa, and buyers who are new to Thailand.”

The programme for the TTM+ 2024 will include the registration, opening ceremony, TTM Talk, Thailand Product Update, on-site appointment session, and welcome reception on 5 June, and two full days of buyer/seller appointments on 6-7 June. There will be pre-tours of Phang-nga highlighting wellness, soft adventure, and sustainability, as well as post-tours to explore various destinations in five regions of Thailand.

TAT is organising the TTM+ 2024 in partnership with Phang-nga Province, the Phang-nga Tourism Association, tourism-related associations and clubs, and the public and private sectors in post-tour destinations.

Mr. Supoj Rodruang Na Nongkhai, Governor of Phang-nga Province, said, “We are ready to welcome all participants attending the TTM+ 2024 with all measures in place to facilitate smooth travel. The tourism sector is one of the most important income generators for Phang-nga.”

The idyllic Southern Thai beach resort of Phang-nga is 788 kilometres south of Bangkok and about an hour’s drive from Phuket International Airport. The province boasts stunning geographic features, including three national parks – Ao Phang Nga, Mu Ko Surin, and Mu Ko Similan, a famous fishing village – Ko Panyi, a cave known for its stalagmites and stalactites – Tham Phung Chang, a whitewater rafting adventure on the Song Phraek River, and the beautiful Khao Lak Beach.

Mr. Lertsak Ponklin, President of Phang-nga Tourism Association, said, “The Phang-nga tourism industry is honoured to be a part of hosting TAT’s flagship TTM+ event. We’re preparing to showcase one-of-a-kind, meaningful and sustainable tourism experiences Phang-nga has to offer to tourists from around the world.”

The TTM+ 2024 is expected to gain numerous exposure from some 100 local and international media expected to attend the event.

About the TTM+

First held in 2001, the TTM+ has gained a well-earned reputation in visitor source markets worldwide and in Thailand’s tourism industry as a ‘must-attend’ event.

This year, in its 21st edition, the TTM+ 2024 is all set to continue the tradition of providing a valuable platform for sellers and buyers to meet with current and potential business partners and to reinforce relationships with global travel specialists and decision-makers.

Since its launch, the TTM+ took place mainly in Bangkok each year. It was relocated to Chiang Mai in 2016 – 17, Pattaya in 2018 – 19, Phuket in 2022, and Bangkok in 2023 as part of the TAT’s strategy to promote provincial destinations.