Emirates Reinforced Global Aviation Leadership with a US$38 Billion Boeing 777X Order

Emirates strengthened its position as a global aviation powerhouse at the Dubai Airshow 2025, announcing a landmark order for 65 additional Boeing 777X aircraft. Valued at US$38 billion at list prices, the deal underscored the airline’s long-term growth strategy while reaffirming Dubai’s role as a world-leading aviation hub.

Boeing 777X

A Landmark Deal at Dubai Airshow 2025

On the opening day of the Dubai Airshow 2025, Emirates confirmed its order for 65 Boeing 777-9 aircraft, each powered by GE9X engines. The agreement elevated Emirates’ total Boeing widebody orderbook to 315 aircraft, including 270 Boeing 777Xs, 10 Boeing 777 freighters and 35 Boeing 787 Dreamliners.

The announcement marked one of the most significant commercial aircraft orders revealed at the airshow, capturing global attention and reinforcing Emirates’ confidence in the Boeing 777X programme as the backbone of its future long-haul operations.

Backing the Future of the Boeing 777 Family

As part of the agreement, Emirates secured options to convert its latest 777-9 order into either the Boeing 777-8 or the proposed 777-10. This flexibility provided strong support for Boeing’s feasibility study into the larger-capacity 777-10, a model designed to meet rising global air travel demand and increasing airport constraints.

The options highlighted Emirates’ long-standing call for more efficient, higher-capacity aircraft capable of supporting network growth while maintaining operational excellence.

Strengthening a Global Aerospace Partnership

Boeing 777X

With this latest commitment, Emirates remained the world’s largest customer and operator of the Boeing 777 family, with a total orderbook of 280 aircraft including freighters. The airline also solidified its position as the largest customer for GE9X engines, bringing its total engine order to 540 units following the additional 130 engines signed at the airshow.

The deal represented a substantial long-term investment in US aerospace manufacturing, supporting hundreds of thousands of skilled jobs across multiple states over the lifespan of the programmes.

Driving Dubai’s Aviation Growth Vision

The expanded order aligned closely with Dubai’s long-term aviation and economic growth plans. Emirates confirmed that each aircraft on order had been carefully integrated into its expansion strategy, with deliveries scheduled well into the next decade and extending through to 2038.

The airline reiterated its focus on operating a young, modern fleet equipped with innovative cabin products, ensuring Emirates continued to set benchmarks for comfort, efficiency and onboard experience across its global network.

A Four-Decade Partnership with Boeing and GE

Over more than 40 years, Emirates had operated every model in the Boeing 777 family, building the world’s largest 777 fleet. At the time of the announcement, the airline’s Boeing 777-300ERs, 777-200LRs and freighters connected Dubai to more than 140 cities across six continents, supporting international trade, tourism and commerce.

Industry leaders from Boeing and GE Aerospace praised the enduring partnership, noting that the agreement reflected Emirates’ confidence in next-generation aircraft technology and the future of long-haul air travel.

Shaping the Future of Global Travel

The US$38 billion Boeing 777X order stood as one of the defining aviation announcements of 2025, signalling Emirates’ unwavering commitment to growth, innovation and global connectivity. As the airline prepared for the next chapter of its fleet evolution, the deal reinforced its role in shaping the future of international travel from Dubai to the world.

Web contact details
https://www.emirates.com
https://www.boeing.com
https://www.geaerospace.com

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Emirates A350 Took Centre Stage in a Landmark Dubai Airshow Flypast

2025 Dubai Airshow

The skies above Dubai set a new benchmark for global aviation as the Emirates A350 made its flypast debut at the 2025 Dubai Airshow. In a spectacular opening display, the next-generation aircraft joined the Emirates A380 and Boeing 777 in a powerful aerial formation, marking a defining moment for the airline and the UAE’s aviation story.

A First-Ever Aerial Formation for the Emirates A350

For the first time since entering the Emirates fleet in November 2024, the A350 took to the skies as part of a live aerial formation. Flying alongside the iconic double-deck A380 and the long-haul Boeing 777, the A350 completed Emirates’ full commercial aircraft line-up in flight.

The formation became a standout moment of the 2025 Dubai Airshow, symbolising the airline’s evolution and its continued investment in modern, fuel-efficient aircraft. As the newest member of the fleet, the A350 represented the future of long-haul travel, combining advanced aerodynamics, passenger comfort and sustainability.

A Show of Strength for UAE Aviation

The flypast formed part of a remarkable 60-aircraft aerial display showcasing the UAE’s aviation capabilities. Emirates headlined the commercial aviation segment, followed by other UAE carriers, before military aircraft and helicopters completed the formation.

The Emirates A380 flew at an altitude of 500 feet, followed by the Boeing 777 at 700 feet, with the A350 soaring above at 900 feet. Together, the trio created one of the Dubai Airshow’s most visually striking moments as they passed over the runway at Al Maktoum International Airport (DWC), delighting thousands of spectators.

All-Emirati Team Behind the Controls

2025 Dubai Airshow

In a powerful demonstration of national expertise, the Emirates flypast was planned and executed by an all-Emirati team. Captain Mubarak Al Mheiri piloted the A380 at the head of the formation, with Captain Ali Almarzooqi commanding the Boeing 777 and Captain Rashed Murshed flying the A350.

Oversight of the commercial aviation showcase was led by Captain Khalid Akram, Deputy Chief Pilot Boeing, who served on the Flight Control Committee. Their leadership underlined the depth of aviation talent within the UAE and Emirates’ commitment to developing local expertise.

Precision Planning Behind the Spectacle

Delivering a flawless aerial display at one of the world’s largest airshows required months of detailed preparation. Planning involved close coordination across the entire aviation ecosystem, including Emirates operational teams, other UAE airlines, the UAE Ministry of Defence, the UAE Military, air traffic controllers and the Dubai Airshow Flying Control Committee.

Both aviation authorities, the Dubai Civil Aviation Authority and the General Civil Aviation Authority, worked closely with organisers to manage airspace, flight paths, weather conditions and traffic patterns. Every element was meticulously calculated to ensure safety, precision and a seamless performance.

A Defining Moment at the 2025 Dubai Airshow

2025 Dubai Airshow

As one of the most anticipated events of the Dubai Airshow, the Emirates A350 flypast highlighted the airline’s role in shaping the future of global aviation. For aviation enthusiasts, industry leaders and travellers alike, the landmark display reinforced Dubai’s status as a world aviation capital and showcased the innovation driving modern air travel.

Web contact details
https://www.emirates.com
https://www.dubaiairshow.aero

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Emirates and Air Canada Announce Major Expansion of Strategic Partnership Through 2032

Air Canada, Emirates

A Partnership Strengthening Global Travel Networks

Emirates and Air Canada have announced a major expansion and early renewal of their strategic partnership, marking a transformative milestone for international air travel. The extended agreement, now set to run until 31 December 2032, will enhance global connectivity, increase customer benefits and strengthen trade links between Canada, the UAE and key destinations across the Middle East, Southeast Asia and the Indian subcontinent.

Since its launch in 2022, the collaboration has connected more than 550,000 travellers across 56 codeshare routes, creating one of the world’s most seamless international travel networks. With this strengthened partnership, passengers can expect even more routing options, improved services and expanded access to premium travel experiences.

 

Enhanced Experience for Travellers Across Both Airlines

The newly expanded agreement will bring an array of customer-focused improvements to the global travel journey. Eligible passengers will enjoy enhanced priority services and premium travel experiences at more airports, with coordinated operations designed to provide smoother and faster transfers.

The partnership will also continue to offer valuable reciprocal loyalty benefits. Emirates Skywards members and Air Canada Aeroplan members can earn and redeem miles or points across both airlines’ global networks, which span more than 225 destinations worldwide. Plans are underway to extend redemptions to each airline’s Premium Economy cabins, creating even more choice for frequent flyers.

A notable development includes improved coordination as operations prepare for Emirates’ future relocation to Dubai World Central – Maktoum International Airport (DWC), expected after 2032. This long-term alignment reinforces the airlines’ commitment to delivering a unified customer experience.

 

Boosting Cargo Cooperation and International Trade

Beyond passenger services, the expanded partnership will significantly strengthen trade and cargo flow between North America and global markets. Emirates and Air Canada are also exploring a potential joint venture dedicated to cargo operations to modernise and streamline shipments worldwide.

The enhanced cargo collaboration is set to facilitate increased two-way trade between the Americas and the Middle East, Southeast Asia and the Indian subcontinent. Since the original agreement, Canadian exports have grown notably, with cargo tonnage on Emirates flights rising 37 per cent year-over-year.

The strengthened air connectivity supports Canada’s growing bilateral trade with the UAE, which rose to CAD $3.3 billion in 2024. With Dubai serving as a global logistics hub, the renewed partnership will unlock new opportunities for Canadian businesses and investors.

 

Expanding Airline Networks for Seamless Travel

Travellers will benefit from an even broader network of destinations, including potential new gateways within Canada. The codeshare currently connects Emirates passengers to 37 destinations in Canada and the U.S., with recent additions such as:

• Toronto to Minneapolis
• Montréal to Calgary
• Vancouver to Los Angeles

Air Canada also places its code on 19 Emirates-operated routes across some of the world’s most in-demand destinations.

Together, the airlines now provide access to more than 225 destinations globally through their codeshare and interline cooperation, offering smooth transfers and increased travel flexibility.

 

Leaders From Both Airlines Highlight the Partnership’s Success

Senior leaders from Emirates and Air Canada have hailed the renewed agreement as a milestone for global travel, reinforcing shared commitments to innovation, customer service and international growth.

Air Canada emphasised the value of the partnership in strengthening its Dubai route and supporting customers with ties to the Middle East, Southeast Asia and the Indian subcontinent. Emirates lauded the collaboration for enabling network expansion, elevating guest experiences and driving trade between the two nations.

As the partnership enters a new decade, both airlines look forward to deeper integration and continued innovation to meet the evolving needs of global travellers.

For event, travel and aviation news, visit:
Emirates: www.emirates.com
Air Canada: www.aircanada.com

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Emirates Expands Its Future Fleet with Major Airbus A350-900 Order at Dubai Airshow 2025

Emirates

A New Chapter in Long-Haul Aviation

Emirates has taken a bold step into the future of global travel with a significant new aircraft order revealed at the Dubai Airshow 2025. The world’s largest international airline has confirmed the purchase of 8 additional Airbus A350-900 aircraft, valued at US$ 3.4 billion. This brings Emirates’ total A350-900 commitment to an impressive 73 aircraft, cementing the airline’s strategy to modernise its fleet and elevate the long-haul travel experience.

The A350 has already made a strong impression within the Emirates fleet, with 13 aircraft delivered to date. Its fuel-efficient performance, advanced cabin features and global range make it a key player in Emirates’ future expansion plans.

A Strategic Investment in Global Growth

This latest order forms part of a broader fleet renewal strategy unveiled at the Dubai Airshow. Combined with Emirates’ earlier announcement of 65 additional Boeing 777-9 aircraft, the airline’s total investment at the event has soared to US$ 41.4 billion at list prices. It marks one of the largest airshow commitments in recent years, reflecting Emirates’ confidence in the long-term growth of international travel.

The newly ordered Airbus A350-900s are scheduled for delivery in 2031, ensuring a steady pipeline of next-generation aircraft to support expanding routes, increased frequencies and enhanced passenger options.

Enhancing the Passenger Experience

Since entering service last November, the A350 has enabled Emirates to introduce its latest cabin innovations to even more travellers. The aircraft features the airline’s much-loved Premium Economy class, alongside enhanced comfort, modern design and advanced technology that supports a quieter, more efficient journey.

HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline and Group, highlighted the importance of the acquisition, praising the A350’s contribution to additional capacity and improved customer offerings. He reaffirmed that Emirates’ growing wide-body fleet will unlock even greater global connectivity in the coming decade.

Partnering for a Sustainable and Connected Future

The announcement reinforces the long-standing relationship between Emirates, Airbus and engine manufacturer Rolls-Royce. Powered by the Rolls-Royce Trent XWB-84 engines, the A350-900 offers strong fuel efficiency and durability, supporting more sustainable operations across long-haul sectors.

Industry leaders from Airbus and Rolls-Royce expressed their satisfaction at Emirates’ renewed confidence in the A350 program, noting the aircraft’s reputation for reliability and environmental performance.

The expanded orderbook also supports tens of thousands of high-skilled aerospace jobs across Europe and global supply chains, underscoring the economic impact of Emirates’ fleet investments.

A Look at the Emirates Fleet Today

As of 19 November 2025, Emirates’ fleet and future commitments include:

Aircraft	In fleet	Future deliveries
Airbus A380	116	-
Airbus A350-900	13	60
Boeing 777-300ER	119	-
Boeing 777-200LR	10	-
Boeing 777 freighters	11	10
Boeing 777-9	-	270
Boeing 787s	-	35
TOTAL	269	375

This substantial pipeline of wide-body aircraft places Emirates in a powerful position to enhance its route network, expand global partnerships and meet rising demand for premium and long-haul travel well into the 2030s.

Contact Details

Emirates
Dubai, United Arab Emirates
Website: www.emirates.com

Airbus
Website: www.airbus.com

Rolls-Royce
Website: www.rolls-royce.com

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Emirates to roll out next phase of fleet retrofit programme, with 111 aircraft set for next-level enhancements

Emirates' retrofit program

Emirates' retrofit program enters its next phase, with 60 A380s and 51 Boeing 777s lined up to receive the airline’s latest cabin innovations. Starting from August 2026, the airline will introduce a host of new onboard products, alongside a next-generation, fully immersive in-flight entertainment system and upgraded Wi-Fi connectivity with Starlink on these aircraft as part of its extensive fleet modernisation efforts.

Emirates Engineering, working with partners Airbus, Safran, Recaro, Panasonic, Starlink, and UUDS, will introduce the latest seating designs and a new onboard lounge on 60 A380s, paired with Panasonic's advanced Astrova inflight entertainment system, to deliver an elevated and consistent passenger experience on the next 111 aircraft set for retrofit.

The airline has been instrumental in driving product innovation with its partners, working in close partnership with aircraft manufacturers and suppliers to continuously uplift passenger comfort, privacy, and the overall travel experience. Commitment to product excellence means the airline is in regular dialogue with partners on the latest initiatives in cabin furnishings, inflight entertainment systems, and cutting-edge cabin technologies, and shows no hesitation in making significant investments to achieve its long-term objectives.

Sir Tim Clark, President Emirates Airline said: “Emirates’ retrofit programme is about continuously elevating standards across our entire fleet. Working with our long-standing partners, we're taking this commitment a step further with the aim of delivering product consistency at scale, in tandem with next-generation innovations in seating, entertainment, and connectivity being brought into service with our newly delivered fleet. Our customers expect an excellent experience every time they fly Emirates, and this investment ensures we deliver on that promise in the years to come, wherever they travel with us.”

Business Class on both the A380 and Boeing 777 will receive a sophisticated upgrade with Emirates' latest generation seating, inspired by the luxurious leather S Lounge seats by Safran, already featured on the airline's A350 fleet. Each seat creates a more private space where thoughtful details elevate the journey, from wireless charging integrated into the side cocktail table to customisable in-seat lighting. Customers will be able to enjoy 4K ice entertainment, thoughtfully designed storage, minibar amenities, and multiple charging options including USB-C and wireless ports.

Premium Economy, Emirates' latest cabin class, will feature Recaro's advanced seating technology with a mechanical recline system. Spacious leather seats will continue to offer generous comfort with integrated leg and footrests, adjustable headrests, and thoughtful amenities including in-seat charging, a side cocktail table, and a 13.3-inch entertainment screen, striking the perfect balance between value and luxury.

Economy Class customers will benefit from the introduction of new, lightweight Safran Z400 seats, specifically designed for long-haul operations, with every detail designed for comfort and convenience. This includes an adjustable eight-way headrest for unrivalled neck and head support, in addition to other thoughtful tech touches.

State-of-the-art entertainment and connectivity

Emirates has selected Panasonic Avionics to upgrade its IFE products on the A380 and Boeing 777s with the cutting-edge Astrova inflight entertainment platform, representing the airline’s commitment to delivering next-generation experiences.

Emirates customers will enjoy breathtaking visual clarity on 4K OLED HDR10+ displays that rival premium home cinema systems, with vivid colours, infinite contrast, and perfect blacks that bring every frame to life. Spatial Audio immerses customers in rich, multi-dimensional sound, whether using Emirates' premium headsets or their own wireless devices via Bluetooth. Powerful 67W USB-C charging at every seat ensures all devices stay charged throughout the journey. The system's modular design enables independent upgrades to display, power delivery, and connectivity as the technology evolves.

The platform also integrates Panasonic's Arc 3D 4K Moving Map, delivering an immersive flight-tracking experience. Seamlessly integrated with Emirates' Skywards programme, the platform's intelligent recommendation engine learns individual preferences to suggest personalised content throughout the flight. Behind the scenes, real-time engagement insights allow Emirates to continuously refine its entertainment library, ensuring the selection always reflects what customers want to watch, hear, and explore.

Emirates is enhancing the travel experience further with fleet-wide Starlink connectivity, installed concurrently with the cabin retrofit programme across both A380 and Boeing 777 aircraft. The coordinated rollout strategy, integrating connectivity installations within the existing retrofit schedule, accelerates delivery of the complete Emirates experience across its global network.

Delivering experience consistency with every journey

The retrofit program builds on Emirates' track record of continuous investment in its products and services. First announced in 2021 with 120 aircraft slated for full refurbishment, the airline expanded its retrofit program to 191 aircraft in May 2024 before further scaling it to 219 aircraft later that year, a testament to its commitment to deliver exceptional experiences across its fleet.

To date, 76 aircraft have undergone refurbishment, with each A380 requiring approximately 22 days and each Boeing 777 taking 18 days to retrofit. The program maintains a steady cadence, with two freshly refurbished aircraft emerging each month ready to elevate the experience on routes worldwide.

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Emirates caps off Dubai Airshow with strategic investments to power growth, and innovation showcases for the future of flying better

Dubai Airshow

Emirates capped off a successful Dubai Airshow week, announcing major commitments to expand its fleet, unveiling plans for the latest cabin products and technologies, and forging strategic partnerships to bolster the UAE's capabilities as an emerging aerospace hub, demonstrating confidence in long-term growth.

The airline's largest-ever display of Airbus A380, A350 and Boeing 777 aircraft attracted over 82,000 visitors throughout the week, with over 15,000 experiencing Emirates' Starlink high-speed Wi-Fi aboard the Emirates Boeing 777.

The airline announced a series of strategic initiatives that support its ambitious plans and Dubai's D33 goals:

• Fleet Growth: Ordered 65 additional Boeing aircraft 777-9 aircraft and 8 additional Airbus A350-900 aircraft worth US$41.4 billion, bringing Emirates’ total wide-body orders to 375 aircraft with deliveries through 2038.
• Making flying better and more connected: The airline debuted Starlink on one of its retrofitted Boeing 777-300ERs at the Dubai Airshow so visitors could experience high-speed connectivity firsthand. The airline will install Starlink on 232 aircraft within the next two years. Emirates also announced plans for 111 of its existing aircraft to undergo a comprehensive upgrade with sophisticated cabin innovations and immersive next-gen entertainment.
• Expanding network partnerships: Enhanced its partnership with South African Airways to a reciprocal codeshare agreement; and extended its reciprocal codeshare and loyalty partnership with Air Canada until December 2032 along with deepened cooperation across several areas. Emirates also highlighted its successful and extensive collaboration with flydubai.
• SAF Advancement: Signed an MoU with ENOC to explore and develop joint initiatives for the supply of sustainable aviation fuel (SAF) in Dubai.
• More efficient skies: Emirates, dans and Thales partnered to pioneer research into reducing arrival holding patterns at DXB, enhancing UAE airspace efficiency.
• Collaborating on AI: Partnered with OpenAI to deploy ChatGPT Enterprise across the organisation, which will be supported by AI training programmes and strategic implementation frameworks.
• The next era of logistics: Emirates SkyCargo and LODD Autonomous signed an MoU to explore the development and deployment of next generation air cargo solutions deploying UAE built unmanned, hybrid heavy-lift cargo aircraft.

Building aerospace excellence

Boosting Dubai’s aerospace capabilities as a strategic contributor to the global value chain, Emirates inked several milestone agreements to establish manufacturing facilities, expand engine MRO capacity, and achieve certification capability for aircraft modifications works.

• Emirates and Safran Seats signed an MoU to build Dubai's first aircraft seat manufacturing facility, initially producing Business and Economy Class retrofit seats for Emirates and other carriers, with future expansion to line-fit production using advanced manufacturing technology.
• Emirates and the CCE Group signed an MoU to co-develop next-generation cabin and cargo products and evaluate manufacturing and service capabilities in the UAE.
• The airline also signed an MOU with Rolls-Royce enabling Emirates to perform Trent 900 engine MRO for its own A380 fleet from 2027 at a new purpose-built facility. The agreement extends the TotalCare service partnership into the 2040s, with Emirates handling fan case repairs while Rolls-Royce maintains global module repair capability.
• Underpinning its efforts to advance Dubai’s aerospace industry expertise, Emirates Engineering achieved the UAE's first Design Organisation Approval (DOA) from the UAE GCAA. The certification includes major aircraft modifications, establishing independent local design certification capability that advances national aerospace expertise.

Customer and industry recognition

During the week, the airline won ‘Best Airline in the World’ for the 8th consecutive year at the ULTRAs travel awards, as well as Airline of the Year and Best First Class of the Year at the Aviation Business Middle East Awards 2025.

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Emirates wins ULTRAs ‘Best Airline in the World’ award for 8th year in a row

Emirates has been voted ‘Best Airline in the World’ for the 8th consecutive year, at the esteemed ULTRAs travel awards held in Dubai yesterday. Based on votes from Ultratravel’s global network of 1.2 million travellers, Emirates also scooped the ‘Airline with the Best Premium Economy Class’ award, as well as a prestigious ‘Lifetime Achievement Award for Services to Global Aviation’ presented to Sir Tim Clark.

Sir Tim Clark, President of Emirates Airline, said; ‘It’s an honour to celebrate our eighth year as ‘best airline in the world’ at the ULTRAs and thank you to all the travellers who gave us their vote. At Emirates, we want every customer to ‘fly better,’ and that’s why we never stop investing into the Emirates experience – to provide the very best in international air travel. Whether it’s expanding our network across the world, upgrading our aircraft through a multibillion-dollar retrofit programme, introducing new Hospitality training for cabin crew or introducing innovative technologies to facilitate seamless travel – we continue to elevate our own standards every year.’

Emirates wins ‘Best Airline in the World’

Emirates has been honoured as the best airline in the world due to the exceptional customer experience it offers, as well as a global network of more than 150 destinations, and fleet of Airbus A380s, A350s and Boeing 777s that offer unparalleled comfort, reliability, and connectivity. Emirates is renowned for its world-class inflight experience, including regionally inspired gourmet cuisine, award-winning entertainment and an array of 6,500 channels on ice, and luxurious premium cabins featuring private suites, onboard lounges and shower spa’s. Emirates’ commitment to innovation also extends to its airport facilities, elite lounges and chauffeur drive services, as well as innovative digital solutions, a dedication to sustainability initiatives, and significant investment into training for its world-class cabin crew.

Emirates wins ‘Airline with the Best Premium Economy Class’

This honour from Ultratravel celebrates Emirates’ newest cabin class, which already holds other global recognitions including ‘Best Premium Economy’ by the AirlineRatings.com Airline Excellence Awards. Emirates is the only airline in the region to offer a Premium Economy class, where customers enjoy dedicated check-in desks at the airport, luxurious cream-coloured leather seats with a generous pitch of up to 40 inches, calf rests and footrests for additional comfort, generous meals and a premium wine selection, inflight entertainment on a 13.3-inch screen, and an intimate cabin with an exclusive feel. Emirates Premium Economy is now available to customers flying between Dubai and 61 cities.

Emirates President, Sir Tim Clark honoured with ‘Lifetime Achievement Award for Services to Global Aviation’

Celebrating his extraordinary contributions to the aviation industry, Sir Tim Clark, President of Emirates Airline, has been honoured with a distinguished lifetime achievement award from the ULTRAs in recognition of his impressive career which spans from 1972, through to joining Emirates in 1985, and ascending to President in 2003. Under his leadership, Emirates expanded from a modest operation into one of the world’s largest international carriers, known for its innovation, ambitious fleet strategy and global network. He was also recently recognised by the Wings Club Foundation with the prestigious Distinguished Achievement Award.

More 2025 Awards for Emirates

These 3 latest awards for Emirates build on an already impressive portfolio of accolades won in 2025. Emirates also won ‘Best International Airline,’ ‘Best International First Class,’ and ‘Best International Airline Lounge’ from the Forbes Travel Guide Verified Air Travel Awards 2025, as well as ‘Best Long-Haul Airline’ at The Times and The Sunday Times Travel Awards 2025.

Emirates was presented with several more honours for its First Class offering at the World Travel Awards 2025 regional final – ‘Middle East's leading airline – First Class’ and ‘Middle East's leading airline lounge – First Class.’

Earlier in 2025, Emirates was honoured with several awards including ‘Best Long-Haul Airline’ at The Telegraph Travel Awards, ‘2025's Most Recommended Global Brand’ by YouGov, and multiple categories at the Business Traveller Middle East Awards, such as ‘Best Airline Worldwide’ for the 12th consecutive year, ‘Best First Class’, ‘Best Premium Economy Class’, and ‘Best Airport Lounge in the Middle East.’

Additionally, Emirates Skywards was named as the ‘Best Global Airline Loyalty Program’ at the International Loyalty Awards 2025 and the World Travel Awards ‘Middle East's leading airline rewards programme’.

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Emirates and South African Airways enhance codeshare agreement, building on 28 years of partnership

Building on almost three decades of strong and successful partnership, Emirates and South African Airways are further enhancing their relationship, working towards a reciprocal codeshare agreement, ahead of the busy peak travel season.

With single ticket fare and hassle-free baggage handling, Emirates customers will be able to enjoy seamless access from Johannesburg to three domestic points in South Africa – Cape Town, Durban and Gqeberha (Port Elizabeth), and a further thirteen regional points in Africa including Abidjan, Accra, Botswana, Dar es Salaam, Kinshasa, Windhoek, Lagos, Lusaka, Lubumbashi, Harare, Victoria Falls, Windhoek, and Mauritius. The codeshare will enable Emirates to tap into feeder traffic from South Africa, and regionally alongside long-haul connecting passengers from the UK and US.

This builds on the existing codeshare partnership, that provides South African Airways customers with access to Dubai on Emirates’ soon-to-be 56 weekly flights from three gateways, as well as a further 68 global destinations available on an interline basis. Since January, 45,000 passengers have taken advantage of this partnership.

The agreement was signed at the 2025 Dubai Airshow, by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer and Professor M. John Lamola, Group Chief Executive Officer of South African Airways. Beyond the reciprocal codeshare, the MoU also outlines scope to explore further collaboration across loyalty programmes and cargo operations, as well as closer cooperation to explore synergies between their shared network and schedules.

Commenting on the signing, Adnan Kazim said, “The partnership Emirates inked with South African Airways was one of the first on our portfolio. Since signing in 1997, our collaboration has created reliable connectivity for passengers to explore more of the globe with simplified, seamless travel. South Africa remains a cornerstone of our African network, and one of the most consistently busy routes we serve, and partnerships like this are essential for us to serve our customers travelling in and out of the market. We will continue to collaborate with South African Airways to unlock benefits for our mutual customers.”

“This enhanced codeshare agreement marks a significant milestone in our 28-year partnership with Emirates. It reflects South African Airways’ commitment to delivering seamless connectivity for our customers and strengthening South Africa’s position as a key aviation hub. By expanding our collaboration, we are unlocking greater travel and trade opportunities across Africa and globally, ensuring that our passengers benefit from world-class service and convenience.” — Professor M. John Lamola, Group Chief Executive Officer, South African Airways

Scaling Emirates’ operations from Cape Town

Building on a year of unwaveringly high demand, Emirates has announced a third daily flight on the Dubai-Cape Town route, from 1st July 2026. Operated with a Boeing 777, the new service boosts seat capacity by a further 600+ seats in and out of South Africa’s most visited city every day.

In the last year, Emirates’ double daily schedule to Cape Town has been operating at a very high seat factor, especially during peak periods. Inbound traffic from the Gulf Cooperation Council (GCC), the UAE, is on the rise, while outbound traffic remains strong to Europe and the East Coast of the US.

EK778 will depart Dubai at 10:25 hrs, arriving at Cape Town International Airport at 18:05 hrs; the return flight, EK779, will depart Cape Town at 20:00 hrs and arrive in Dubai at 07:25 hrs the following morning. The evening departure adds an overnight travel option and is strategically timed for optimal connectivity with key long-haul destinations popular with South African travellers such as Thailand, Indonesia, France, Switzerland, and key points in East Asia such as the Philippines and China to name just a few. Beyond leisure travel, the new frequency creates new opportunities for corporate travellers to reach key markets in Asia, creating mutually beneficial business opportunities.

2025 marks Emirates’ 30th year of operations to South Africa, since its inaugural flight to Johannesburg in 1995. Throughout the year, the airline has consistently demonstrated its steadfast commitment to the market through significant investment in operations that focused on enhancing the traveller experience. Emirates ramped up flights to and from Johannesburg, with a fourth daily flight that added a morning departure, to create new opportunities to travel.

Emirates also deployed its first retrofitted Boeing 777 in Africa to South Africa, bringing its latest signature product and experience to Cape Town and Johannesburg. Elevating the passenger experience with the latest signature interiors and upgraded cabins, the retrofitted Boeing 777 introduced Premium Economy, the highly lauded cabin that’s been likened to business class on many other airlines.

To take advantage of Emirates and South African Airways codeshare or interline partnerships, or book seats on the third daily Dubai-Cape Town service tickets can be booked on emirates.com, flysaa.com or via travel agents.

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Emirates Celebrates 25 Years of Connecting Sydney to the World

Emirates

Emirates, the world’s largest international airline, is marking a major milestone—its 25th anniversary of flying to Sydney. This iconic route, which first launched in March 2000 with four weekly flights via Singapore, has since evolved into a vital connection for Australian travelers, now offering three daily direct flights between Sydney and Dubai. To commemorate this special occasion, passengers on the 26th of March will enjoy a range of Australian-inspired meals onboard, showcasing the airline’s dedication to local culture and customer experience.

A Legacy of Connecting Australia to the World

Since its inaugural flight to Sydney, Emirates has connected over nine million passengers to Australia’s iconic harbour city. With more than 35,000 flights completed, Emirates has consistently grown its presence in Sydney, now offering three daily services operated by the luxurious A380 aircraft. These flights open the door to global travel, linking Sydney to more than 140 destinations worldwide, including key cities like London, Paris, Frankfurt, and Rome.

Emirates’ commitment to Sydney goes beyond simply offering flights. In 2003, the airline expanded its services by introducing a direct route from Dubai to Christchurch via Sydney, making it possible to travel across the Trans-Tasman region on the world’s largest passenger aircraft, the A380. This service’s success led to the introduction of a dedicated A380 service on the route in 2016, further solidifying Emirates’ role in connecting Australia and New Zealand with the world.

Milestones That Enhance the Travel Experience

Emirates has continuously worked to elevate the passenger experience at Sydney Airport, with several key milestones along the way. In February 2006, the airline opened its exclusive Sydney Airport Lounge for First Class and Business Class passengers, providing a luxurious space for travelers to unwind before their flights. This lounge is part of Emirates' global network of lounges, which serves as a testament to the airline’s commitment to top-tier services.

In 2022, Sydney was one of the first cities to receive Emirates’ Premium Economy cabin aboard its refurbished A380 aircraft. This move was part of Emirates’ extensive retrofit program, bringing even more choice and comfort to passengers flying between Sydney and Dubai. The introduction of this cabin type was so popular that it paved the way for increased flight frequency, including additional daily services from Sydney, Melbourne, and Brisbane.

As Emirates continues to improve its services, it upgraded all its flights from Sydney to an all-A380 operation in 2023. This not only increased seat capacity but also introduced even more passengers to its award-winning Premium Economy class. With more than 20,300 weekly seats available on this route, travelers now have greater flexibility and luxury when flying from Sydney to Dubai and beyond.

Celebrating the 25th Anniversary with Australian Delights

To mark the 25th anniversary of its Sydney-Dubai service, Emirates has planned a special celebration for passengers flying between the two cities on the 26th of March. Passengers will enjoy an onboard feast featuring Australian-inspired meals and snacks, including the airline’s take on iconic treats such as pavlova, Lamington Cake, and Bundt Cake. This thoughtful gesture pays homage to Australia’s rich culinary heritage while enhancing the travel experience for those on board.

Looking Ahead: Expanding Connectivity and Experiences

Emirates remains committed to offering world-class services and expanding its presence in Australia. With over 77 weekly return services to Australia, including three daily flights to Sydney, Melbourne, and Perth, the airline is well-positioned to continue serving both leisure and business travelers. The airline’s strong cargo operations also play a crucial role in increasing trade and investment between the UAE and Australia, facilitating the exchange of goods and fostering economic growth.

Barry Brown, Divisional Vice President Australasia at Emirates, expressed his enthusiasm for the airline’s enduring success in Sydney, saying, “Sydney remains one of our top destinations, with over 15,000 passengers flying to and from Sydney each week. We will continue to evolve our services in line with changing travel trends, offering passengers a seamless and elevated travel experience.”

A Global Airline with a Local Touch

Emirates’ 25 years in Sydney is more than just an anniversary—it’s a reflection of the airline’s long-term commitment to enhancing connectivity and providing exceptional services for Australian travelers. Whether it’s enjoying the comfort of the Premium Economy cabin, indulging in Australian-inspired meals, or flying to one of over 140 destinations worldwide, Emirates continues to set the standard for air travel excellence.

For more information on Emirates’ services to Sydney and to book your next flight, visit https://www.emirates.com/au/

Emirates Expands Its Reach: New Flights to Da Nang Starting June 2025

Emirates ready for flights to Da Nang this summer. (Photo: Emirates)

Emirates is set to make waves in Vietnam’s tourism sector with the announcement of its new direct flights to Da Nang, commencing on June 2, 2025. This expansion strengthens the airline’s presence in Southeast Asia, adding to its existing services in Hanoi and Ho Chi Minh City.

The airline will operate four weekly flights to Da Nang on Mondays, Wednesdays, Fridays, and Sundays. The route will be serviced by the Boeing 777-300ER aircraft, offering a two-class configuration with 35 seats in business class and 368 in economy. Emirates aims to provide seamless connectivity for travelers from major cities in Europe and the United States, including London, Paris, Amsterdam, Manchester, Milan, and Rome, as well as affluent markets in the Middle East.

The new route will enhance Vietnam’s position as a key international travel hub, facilitating greater access for global visitors to explore Da Nang’s stunning beaches, cultural landmarks, and vibrant city life. Emirates’ expansion aligns with the city’s ongoing efforts to boost tourism, as Da Nang continues to attract international travelers with its pristine coastline, historical sites, and growing luxury hospitality offerings.

Truong Thi Hong Hanh, director of the Da Nang Department of Tourism, highlighted that the launch of Emirates flights would further elevate the city’s global visibility. Currently, Da Nang is connected to 16 international routes, handling an average of 50 to 60 flights per day. The addition of Emirates flights will create new opportunities for the city’s tourism industry, strengthening its appeal among high-end travelers from Europe and the Middle East.

With its reputation for world-class service and extensive global network, Emirates’ new connection to Da Nang marks an exciting chapter for both Vietnam’s tourism sector and international travelers looking to explore one of the country’s most dynamic coastal destinations.

Web: https://vietnamtourism.gov.vn/en/

Emirates Set to Become the World’s First Autism Certified Airline

Emirates 

Emirates is on track to achieve a significant milestone in inclusive travel by becoming the world’s first Autism Certified Airline™, a groundbreaking designation awarded by the International Board of Credentialing and Continuing Education Standards (IBCCES). This initiative will make air travel more accessible and enjoyable for individuals on the autism spectrum and their families, setting a new benchmark in the aviation industry.

A Commitment to Accessible Travel

The formal certification is expected in the coming months, with over 30,000 Emirates cabin crew and ground staff completing specialized autism and sensory-awareness training. Alongside this achievement, Emirates plans to introduce a suite of services and standards tailored to support passengers with autism, ensuring a seamless and comfortable travel experience.

For the global autism community, air travel often presents significant challenges due to high sensory stimuli and unfamiliar environments. According to AutismTravel.com, 78% of families are hesitant to travel, and 94% would take more vacations if destinations were staffed by autism-trained professionals. Emirates’ initiative aligns with Dubai’s ambition to become the most accessible destination worldwide, breaking barriers for neurodiverse travelers.

The Autism Certified Airline™ Designation

To achieve this certification, Emirates collaborated with IBCCES on a comprehensive audit of its operations, including flight reviews, customer experience assessments, and detailed sensory analyses. The process involved feedback from 14,000 individuals with disabilities, autism specialists, healthcare experts, and industry professionals.

By focusing on both on-ground and inflight services, Emirates and IBCCES developed new industry standards tailored to passengers with autism. The certification ensures that at least 80% of customer-facing staff complete specialized training and commits the airline to ongoing improvements.

Training for a More Inclusive Journey

Emirates has invested heavily in training its staff to address the needs of travelers with autism. Building on its foundational "Introduction to Autism and Hidden Disabilities" program, completed by 23,000 employees in 2023, the new training equips staff with knowledge about autism, potential triggers, and practical strategies to assist passengers.

Innovative Services for Autism-Friendly Travel

Throughout 2025 and beyond, Emirates will introduce services to enhance the travel experience for passengers with sensory sensitivities. Key initiatives include:

• Sensory Guides: Digital tools that detail sensory environments in airports and inflight settings, empowering passengers to make informed travel decisions.
• Neurodiverse Sensory Products: Inflight offerings such as fidget toys and calming aids designed to reduce stress and improve focus for neurodiverse travelers.

A Milestone for Inclusive Travel

This groundbreaking certification reaffirms Emirates’ commitment to inclusive travel and sets a precedent for the global aviation industry. As the first Autism Certified Airline™, Emirates not only ensures a better travel experience for individuals with autism but also inspires other airlines to follow suit in creating a more accessible world for all.

For more information on Emirates’ autism initiatives and travel services, visit www.emirates.com.

Dubai in partnership with Emirates launches lucrative incentive for travel agents booking Dubai stopovers

Dubai Economy & Tourism (DET) focuses on stopovers and launches an incentive campaign in partnership with Dubai Experience Emirates (DEX). Dubai Experience Emirates (DEX) is a tailor-made stopover program that caters to the individual preferences of each traveller. This innovative platform allows passengers to craft their own bespoke itinerary, exploring the diverse attractions and adventures that Dubai and the UAE have to offer.

From July 1 to August 31, 2024, travel agents who book a stopover in Dubai of minimum 24hrs with one night paid accommodation via DEX will be able to participate in the initiative and win Prezzee vouchers worth AUD 30. The offer applies to return journeys originating from Australia to Emirates' network destinations for travel bookings between 1 July 2024 and 31 March 2025.

At the end of the scheduled booking period, travel agents will have until September 30, 2024, to submit their sales performance report directly to EK offices in Australia and New Zealand and win the AUD 30 Prezzee vouchers offered by the Dubai Tourism Authority to all participating travel agents for each EK Stopover PNR.

Distribution of the vouchers to qualifying travel agents will be executed on a monthly basis. For more information please visit, www.prezzee.com.au.

About Dubai Department of Economy and Tourism (DET)

With the ultimate vision of making Dubai the world’s leading commercial centre, investment hub and tourism destination, Dubai’s Department of Economy and Tourism (DET) is mandated to support the Government in positioning the emirate as a major hub for global economy and tourism, and in boosting the city’s economic and tourism competitiveness indicators, in line with the goals of the Dubai Economic Agenda, D33, which aims to double the size of the emirate’s economy and consolidate its position among the top three global cities over the next decade.

Under this remit, DET is driving efforts to further enhance Dubai’s diversified, innovative service-based economy to attract top global talent, deliver a world-class business environment and accelerate productivity growth. Additionally, DET is supporting Dubai’s vision to become the world’s best city to visit, live and work in by promoting its diverse destination proposition, unique lifestyle and outstanding quality of life, overall.

DET is the principal authority for planning, supervising, developing and marketing Dubai’s business and tourism sectors. It is also responsible for licensing and classifying all types of businesses, including hotels, tour operators and travel agents. The DET portfolio includes Dubai Economic Development Corporation (DEDC), Dubai Business Licence Corporation (DBLC), Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), Dubai SME, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Dubai Festivals and Retail Establishment (DFRE) and Dubai College of Tourism (DCT).

Emirates bets on strong China demand after COVID opening

Emirates Airline Chief Commercial Officer Adnan Kazim
says travel demand from Asia is outstripping supply.  
(Photo courtesy of Emirates Airline)

Gulf airline aims for full capacity by next March as Asia travel appetite grows

Emirates Airline says it aims to return to nearly pre-COVID capacity by next March as demand for air travel in Asia outstrips what airlines are offering.

In an interview with Nikkei Asia, Emirates Chief Commercial Officer Adnan Kazim said global travel demand is exceeding pre-COVID levels.

"We have restored 85% travel capacity in China [compared with pre-COVID], and the Chinese market can take up to five daily Emirates flights or more. We are operating at 85% capacity on our main global routes, and we aim to ramp up to 90% by summer 2023," he added.

Kazim said Emirates' operations have ramped up more slowly in Asia than Europe and the Middle East, because of the more gradual lifting of COVID restrictions in that region. Emirates is now seeing strong demand in mainland China, while Hong Kong is gradually picking up in terms of capacity recovery for the carrier.

"Airline competition in Asia is healthy and strong, and there is more demand in Asia than what airlines are offering," he said.

Emirates operates 440 daily flights, or 3,080 departures per week, from its hub in Dubai, equating to 1.3 million seats each week.

"By the end of this financial year [on March 31, 2024] we aim to operate at almost full capacity and full flight frequency," Kazim said.

The carrier has been serving China for nearly two decades and has established its presence in the Chinese market through strategic partnerships. It offers passengers connectivity to eight domestic points via Guangzhou through a codeshare agreement with China Southern Airlines, while providing customers of its partner airline with access to additional destinations in the Middle East and Africa.

Kazim said Emirates is facing higher costs -- in terms of fuel, catering, ground handling and overflight fares, or fees charged by countries to traverse their airspace -- but said the airline is trying to avoid passing on full cost increases to customers. Finding skilled workers has also been a challenge for the industry since the pandemic, he added.

Asked about plans by Gulf rival Saudi Arabia to launch long-haul carrier Riyadh Air, Kazim said Emirates' strong brand will help it maintain its market share in Asia, adding that "competition is healthy."

The executive also acknowledged that the transition to environmentally friendlier fuels is moving more slowly for airlines than other industries, saying that hydrogen is a costly option and sustainable aviation fuel still needs more testing. Emirates did not provide a time frame on when it will operate its flights using such fuels.

*Source: PATA, Level 26, Gaysorn Tower, 127 Ratchadamri Road, Lumpini, Pathumwan Bangkok 10330 Thailand communications@PATA.org

Emirates Airline highlights a return to growth during ATM 2023

Sir Timothy Clark, President, Emirates Airline, has addressed travel and tourism delegates at Arabian Travel Market 2023. Speaking on the Global Stage with renowned aviation commentator John Strickland, Clark discussed the resurgence in passenger numbers that is being witnessed by the airline industry worldwide, as well as the opportunities and challenges ahead.

Addressing the performance of Emirates in the post-pandemic era, Clark said: “We used the period during the pandemic to carefully organise our resources and devise a solid plan which allowed us to kick-start as soon as skies opened again. After 30 years of operating the world’s largest airline and as one of the flagship carriers of the UAE, there simply was no option to sit back and stop.”

In the last quarter, Dubai has welcomed five million visitors, already exceeding pre-pandemic numbers. According to Clark, demand will continue to be as robust as it has been recently, and the leisure and hospitality sectors will see a big uptick in the next five to 10 years.

As ATM 2023 focuses on ‘Working Towards Net Zero’ Clark touched on the airline’s sustainability strategy: “The fuel from the aviation industry accounts for 2-2.5% of global emissions. As passenger numbers grow, so must our efforts to mitigate our carbon footprint. Emirates runs a number of sustainability initiatives across the business. Our first flight using Sustainable Aviation Fuel (SAF) took to the skies in 2017 and earlier this year we operated a demonstration flight using 100% SAF. We also recycled 500,000 kilograms of plastic and glass over the course of 2022. As far as we can, we try to offset.”

Elsewhere on the agenda: On the Travel Tech Stage, day three of ATM 2023 opened with a look at the Investment Trends Leading Travel Tech, while Strategic Sustainability Planning was the focus of discussion this morning at The Sustainability Hub. As ATM celebrates 30 years, speakers gathered on the Global Stage today to reflect on the past three decades of tourism in the Emirates during The Success of Tourism for the UAE: 30 Years On.

The momentum continues for the final day of ATM 2023 tomorrow with a diverse schedule of insightful sessions. On the Global Stage, the day will begin with a panel discussion on the benefits of engaging young people in the tourism industry, with an emphasis on preparing for sustainable goals.

There are also a number of sessions taking place on the Travel Tech Stage tomorrow based around the theme, ‘Bridging the Gap in Technology’, covering areas such as NDC and ChatGPT among many others. A session on Rural Tourism is set to be a highlight of the final day at the Sustainability Hub.

ATM 2023 is held in conjunction with Dubai World Trade Centre and its strategic partners include Dubai’s Department of Economy and Tourism (DET) as the Destination Partner, Emirates as the Official Airline Partner, IHG Hotels & Resorts as the Official Hotel Partner and Al Rais Travel as the Official DMC Partner. 

The latest ATM news stories are available at https://hub.wtm.com/category/press/atm-press-releases/. 

*Source: JAMES LAKIE, General Manager, Shamal Communications

E-mail: james.lakie@shamalcomms.com 

Website: www.shamalcomms.com

30 million members strong! Emirates Skywards celebrates with a whopping 1 million Miles giveaway

Emirates

The award-winning loyalty programme of Emirates and flydubai is giving back to its loyal members with incredible giveaways this month including a chance to win bonus Skywards Miles, complimentary flight upgrades and much more.

Emirates Skywards has hit a new record with more than 30 million members enrolled worldwide. The award-winning loyalty programme of Emirates and flydubai is celebrating big with incredible offers including a chance to win one million Skywards Miles.

Over the past two decades, the loyalty programme has evolved and grown to become one of the most recognized and valued loyalty programmes in the world. With industry leading initiatives, innovative product offerings, and more than 150 brand partners – Emirates Skywards continues to redefine the loyalty experience for customers, in the air and on-ground.

Dr Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: "Thank you to each of our 30 million members who have made Emirates Skywards the successful loyalty programme it is today. This is a major milestone for us and we are very happy to be giving back to our loyal members who have played an invaluable role in our success. Stay tuned for some of the most amazing offers this month – from a chance to win 1 million Miles, upgrades to Business Class, and complimentary Tier upgrades – we have something in store for everyone!

We always strive to provide our members the best value, choice and exceptional rewards a loyalty programme can offer - when you fly, dine, shop, or drive. We’re very proud of this milestone and look forward to the road ahead of us."

Gift that keeps giving

From 30 January to 1 February 2023, Emirates will be offering passengers travelling on select flights special branded cupcakes on board. To celebrate the milestone, the loyalty programme will also be rolling out fantastic surprises from 23 January until 4 February 2023. This includes:

• 1 million Miles: Win the Skywards Miles jackpot! Join the competition from 23 January until 4 February 2023 for a chance to a grand one million Miles – enough to redeem more than 10 one-way Emirates Business Class tickets from Dubai to London. Emirates Skywards co-branded credit card holders who join the competition can also double their chances of winning.*

Emirates Skywards members travelling to and through Dubai between 30 January and 1February 2023 will also have a chance to win even more rewards. Look out for a red "30 million" sticker on your luggage upon arrival into Dubai Airports to see if you’re one of the many lucky winners!*

• 30,000 bonus Miles: The loyalty programme is giving away even more Miles with 300,000 Miles up for grabs. Over the next 3 days, 10 members will have a chance to win 30,000 Miles each.
• 10 Skywards+ packages: Enjoy complimentary access to some of the best offers available on Skywards+ including bonus Miles, flight rewards, lounge access and more.
• 30 Silver Tier upgrades: Become an Emirates Skywards Silver Tier member this month with a complimentary Tier upgrade and unlock fantastic benefits and rewards.
• 30 flight upgrades: Fly even better on your next flight and enjoy a surprise upgrade to Business Class.
• 30 complimentary Chauffer Drive Service vouchers: Discover the vibrant city of Dubai this month and enjoy a free premium ride to and from Dubai Airports.

Customers travelling with flydubai on 7 February 2023 can also look forward to some surprising giveaways, including:

Four Silver Tier upgrades.

• 75,000 Bonus Skywards Miles.
• One Skywards+ package.
• Two complimentary upgrades to Business Class.
• Seven access passes to the flydubai Business Lounge at Terminal 2.

More than 180 countries across six continents

Emirates Skywards members come from more than 180 countries, including: 3.7 million members in the United Kingdom, 3 million in the United States, 2.2 million in the United Arab Emirates, 2.1 million in Australia and 2.1 million in India.

On average, the loyalty programme attracts more than 120,000 members per month. In the last year alone, Emirates Skywards welcomed more than 1.4 million members between April 2021 and March 2022.

From flight rewards to global sporting events

Since its inception in 2000, Emirates Skywards has expanded and diversified its brand partnerships to offer its members more innovative ways to earn and redeem Miles. The loyalty programme currently has more than 150 partners including: 16 airline partners; more than 100 hotel partners; 33 financial partners, 22 retail and lifestyle partners, 7 car rental partners.

From 2018 to 2022, members redeemed more than 140 billion Miles on flight rewards; more than 1.8 billion Miles on hotel stays; more than 10 billion on retail outlets; and more than 150 million Miles on money-can’t-buy experiences at world-renowned sporting events including US Open, Roland Garros, Grand Prix Miami, and more.

Five years of strategic partnership with flydubai

Dubai-based airlines, Emirates and flydubai, recently celebrated five years of strategic partnership. Since 2017, more than 11 million passengers have enjoyed seamless connectivity across the joint network to more than 211 destinations across 100 countries. Over the past five years, more than 8.5 million Emirates Skywards members have earned 150 billion Skywards Miles through the Emirates and flydubai partnership.

The world’s largest international airline has also recently activated a codeshare agreement with Air Canada, and expanded the partnership to offer frequent flyer members joint loyalty programme benefits. Skywards members are now able to earn and redeem Miles across Air Canada’s network. Emirates Skywards Platinum and Gold members travelling in Economy Class with Air Canada or Emirates can also enjoy airport lounge access in Toronto.

Award-winning streak

Emirates Skywards has won more than 50 industry awards for its innovative and world-class offerings. More recently, the loyalty programme was crowned as: "Program of the Year in Europe, Middle East and Africa" and "Best Customer Service" at the Frequent Traveller Awards 2021; "World's Leading Airline Rewards Programme" at the World Travel Awards 2022; and ranked top 10 Best Frequent Flyer Program by USA TODAY 10Best Readers' Choice 2022.

Emirates Skywards membership is complimentary. Customers can join via emirates.com, flydubai.com, Emirates app, or the flydubai app. Join today using invite code "FLYBETTER" and enjoy 2,500 bonus Miles after your first flight on Emirates or flydubai.

For more information, visit emirates.com/skywards.

*Source: Emirates Public Relations pr@emirates.com