Ever since 2004
International companies representing adventure tours and sustainable tourism
have been exhibiting their products and services in Hall 4.1 at ITB Berlin.
“What was once a niche product and the domain of a few specialists has now
become one of the travel industry’s growth markets“, said Dr. Martin Buck, Vice
President of the Competence Center Travel & Logistics, Messe
Berlin, commenting on how the world’s largest travel trade show promotes
forward-looking travel industry trends. Under the slogan of “Celebrate Big
Green 10“, the weekend of 9 and 10 March 2013 will be celebrating the tenth
anniversary of Adventure Tours at ITB Berlin. During the Open Days for the
public a large stage wíll be hosting a variety of music and folk events. Celebrities
will be giving autograph sessions and numerous events such as competitions,
games and activities on the climbing wall and high ropes course will also be
taking place. Visitors can also find out first-hand about the latest products
and services the adventure tour and sustainable tourism market has to offer.
This is also the first year that the Study Group for Tourism and Development
will be represented with a stand in Hall 4.1.
”Earth’s Wetlands and Geoparks – Celebrating Earth Heritage, Sustaining Local Communities“ will be the key theme of the eighth Pow-Wow, which takes place from 6 to 8 March 2013. Numerous sessions featuring high-profile speakers, panel discussions and workshops will provide trade visitors with an opportunity to exchange views with international travel experts, discuss the latest trends and meet people from all over the world. The three-day event will feature topics such as “Understanding the Environment“, ”Understanding China“ and ”Understanding Ireland“.
Key events in Hall 4.1 will include a project under the heading of ”Building Partnerships among Tourism Professionals to Foster Sustainable Tourism“ and a special workshop entitled ”How to penetrate the German-speaking market”. Organised and moderated by WWF Germany and the Federal Nature Conservation Bureau (BfN), a session entitled “Experiencing diversity - winning over customers with bio-diversity “ will take place on Thursday, 7 March 2013. Leading tour operators such as Accor Hospitality Deutschland, REWE Touristik, ReNatour, Spreescouts, Aventerra and Europarc Deutschland will be taking a look behind the scenes, at how to conserve bio-diversity in tourism, at the obstacles involved, and examining how long-term commitment eventually pays off.
In addition to the events celebrating this tenth anniversary, further highlights on the stage in Hall 4.1a will include the presentation ceremonies of the international TO DO! and TOURA D’OR Awards. 17 projects from 14 countries will be competing for the TO DO! 2012 Awards, which will be presented on Wednesday, 6 March 2013. With one exception, these are all from developing and emerging countries. The results will be eagerly awaited, with experts from the jury of high-profile members currently inspecting two projects in the countries in question. The panel selecting the winners of the TOURA D’OR 2012 has nominated its film choice in the Documentary category. The presentation will take place on Saturday, 9 March 2013.
”Earth’s Wetlands and Geoparks – Celebrating Earth Heritage, Sustaining Local Communities“ will be the key theme of the eighth Pow-Wow, which takes place from 6 to 8 March 2013. Numerous sessions featuring high-profile speakers, panel discussions and workshops will provide trade visitors with an opportunity to exchange views with international travel experts, discuss the latest trends and meet people from all over the world. The three-day event will feature topics such as “Understanding the Environment“, ”Understanding China“ and ”Understanding Ireland“.
Key events in Hall 4.1 will include a project under the heading of ”Building Partnerships among Tourism Professionals to Foster Sustainable Tourism“ and a special workshop entitled ”How to penetrate the German-speaking market”. Organised and moderated by WWF Germany and the Federal Nature Conservation Bureau (BfN), a session entitled “Experiencing diversity - winning over customers with bio-diversity “ will take place on Thursday, 7 March 2013. Leading tour operators such as Accor Hospitality Deutschland, REWE Touristik, ReNatour, Spreescouts, Aventerra and Europarc Deutschland will be taking a look behind the scenes, at how to conserve bio-diversity in tourism, at the obstacles involved, and examining how long-term commitment eventually pays off.
In addition to the events celebrating this tenth anniversary, further highlights on the stage in Hall 4.1a will include the presentation ceremonies of the international TO DO! and TOURA D’OR Awards. 17 projects from 14 countries will be competing for the TO DO! 2012 Awards, which will be presented on Wednesday, 6 March 2013. With one exception, these are all from developing and emerging countries. The results will be eagerly awaited, with experts from the jury of high-profile members currently inspecting two projects in the countries in question. The panel selecting the winners of the TOURA D’OR 2012 has nominated its film choice in the Documentary category. The presentation will take place on Saturday, 9 March 2013.
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