World Travel Market Latin America, taking place in São Paulo on 23 – 25
April 2013, will incorporate a three day Event Programme highlighting
different topics impacting Brazil, Latin America and the global travel
industry.
The show will focus on Leisure, MICE and Business Travel, giving the
Latin American travel industry a platform to conduct business and become
one of the most important travel and tourism regions in the world. Two
seminar theatres open to all visitors and exhibitors, will host a range
of high-level local and international speakers who are experts in their
field and guarantee to deliver quality content.
In addition to the existing Responsible Tourism and Social Travel
Market Programmes, a number of new seminars have been confirmed
including Sports Tourism concentrating on the upcoming FIFA World Cup
and 2016 Olympic Games, UNWTO ‘round-tables’ discussing Latin America as
a multi-destination, a PhocusWright conference, travel blogging,
travel technology and an airline session.
Plus, the European Travel Commission (ETC) will host a high level
industry think-tank during WTM Latin America covering key components
such as long-term strategy and brand-building exercise for Destination
Europe in Brazil and Latin America.
The three target sectors of the event; Leisure, MICE and Business
Travel, will be serviced by the second seminar theatre with daily
forums. WTM Latin America will be working with key Latin American
Associations including BRAZTOA, ICCA, MPI and ABGEV to organise and host
the forums with two conferences and a cocktail reception per day.
Vincent Lhoste, Project Director for WTM Latin America says: “The
content of the event programme provides global and local insight into
important tourism subjects. The sectorial forums help segment the
content into three very different areas and provide visitors with
relevant information and new opportunities and ideas for business.”
For regular event programme updates, visit www.wtmlatinamerica.com
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