IMM 2026: The Event Where Travel Brands Meet the Media

The travel industry thrives on stories, connections, and the power of authentic content. TravMedia’s International Media Marketplace (IMM) has become the premier global event that brings together travel brands, PR professionals, and media creators in a single, dynamic environment. Celebrating its 14th year in 2026, IMM continues to be the must-attend event for anyone looking to elevate their travel communications and media relationships.

Where Connections Drive Opportunity

At the heart of IMM are prescheduled meetings between exhibitors and media. These carefully curated sessions allow travel brands to pitch a year’s worth of stories, famil trips, and feature ideas in just one day. Editors, journalists, broadcasters, and content creators gain direct access to the people and products shaping the global travel landscape.

The IMM format makes it easy to establish meaningful, long-lasting connections. For PR professionals, it’s an unparalleled opportunity to showcase destinations, resorts, attractions, and experiences to the people who influence travel coverage worldwide.

A Hub for Media and Storytelling

IMM isn’t just about meetings—it’s about fostering creativity and inspiration. Attendees gain insights into emerging trends, content strategies, and innovative ways to engage audiences. From one-on-one discussions to networking events, IMM provides a platform where ideas flourish, collaborations form, and stories come to life.

Whether you are launching a new tourism campaign or seeking media exposure for an established brand, IMM ensures your message reaches the right channels, with efficiency and impact.

Why IMM Remains Unmissable

After 14 successful years, IMM has solidified its reputation as the global hub for travel media networking. It combines industry expertise with a hands-on approach to relationship building, allowing travel brands to maximize media opportunities and accelerate their visibility.

For anyone in travel marketing, PR, or media, IMM 2026 offers a one-of-a-kind platform to expand your network, generate editorial coverage, and gain a strategic advantage in a highly competitive industry.

TravMedia IMM

Website: https://www.travmedia.com/imm

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Plan Your Visit to International Media Marketplace (IMM) 2025 in Sydney

Mark your calendars! The highly anticipated International Media Marketplace (IMM) is set to take place at the world-class International Convention Centre Sydney (ICC Sydney) on February 13-14, 2025. This premier global event is the ultimate meeting point for travel and tourism professionals to connect, network, and collaborate with influential media representatives and content creators.

Venue Update: ICC Sydney

IMM 2025 will now be held at the iconic International Convention Centre Sydney (ICC Sydney), located in the heart of Darling Harbour, one of Australia’s most vibrant precincts. Known for its cutting-edge facilities and stunning waterfront views, ICC Sydney offers a modern and inspiring environment for business and networking events.

Address:
International Convention Centre Sydney (ICC Sydney)
Darling Harbour, Sydney, Australia

Dates:
February 13-14, 2025

Why Attend IMM 2025?

IMM is renowned as the leading global platform connecting travel brands and tourism boards with the world’s top media, influencers, and content creators. Here’s why IMM 2025 is a must-attend event:

• Global Networking Opportunities: Meet one-on-one with influential travel journalists, editors, and digital creators.
• Exclusive Content Creation: Showcase your brand to an audience eager to discover new travel destinations and experiences.
• Insights and Trends: Stay ahead of industry trends through keynote sessions and panel discussions led by industry leaders.
• Prime Location: ICC Sydney’s strategic location ensures seamless access to accommodations, dining, and iconic attractions, making it convenient for both exhibitors and attendees.

Plan Your Visit

With IMM 2025 just around the corner, now is the time to plan your trip:

• Accommodation: Choose from a wide range of hotels within walking distance of ICC Sydney. Options include luxury waterfront properties and budget-friendly stays.
• Transportation: ICC Sydney is easily accessible via public transport, including light rail, trains, and ferries, with ample parking available for those driving.
• Things to Do: While in Sydney, don’t miss the chance to explore Darling Harbour, the Sydney Opera House, and the Royal Botanic Garden, all conveniently located nearby.

Don’t Miss Out!

IMM 2025 is your opportunity to make meaningful connections and gain invaluable exposure in the ever-evolving travel and tourism landscape.

For more information or to register for IMM 2025, visit the official website or contact the event organizers directly.

Plan ahead, and we look forward to seeing you at ICC Sydney this February!

https://travmedia.com/immaus/

Sentosa Development Corporation (SDC) Announced as Host City Sponsor for IMM Asia 2024

IMM 2024 

TravMedia proudly announces Sentosa Development Corporation (SDC) as the Host City Sponsor for IMM (International Media Marketplace) Asia 2024. As the Host City Sponsor, SDC and its partners will showcase Sentosa to over 160 A-list travel media representatives from Australia, Greater China, India, Japan, South Korea and Southeast Asia.

"We're excited to partner with TravMedia to connect and showcase the island's latest offerings, such as Sentosa Sensoryscape and The Palawan @ Sentosa, to both local and international audiences as they come to Sentosa this year. Together with our Island Partners, we look forward to also hosting fellow tourism stakeholders across Sentosa's diverse MICE venues and attractions,” said Chris Pok, Divisional Director, Marketing & Guest Experience, SDC.

"TravMedia is delighted to partner with SDC to bring IMM to Sentosa in 2024,” said Nick Wayland, CEO and Founder of TravMedia. “IMM is the travel media networking event of the year, and with SDC and its hotel and attraction partners taking centre stage, IMM 2024 will be our biggest and best yet."

The two-day event will be held at Equarius Hotel, Resorts World Sentosa, on Monday and Tuesday, October 21st and 22nd, 2024, immediately prior to ITB Asia.

Celebrating its 12th year, IMM is the unmissable annual event connecting the travel industry with the media. IMM provides tourism boards, hotels, cruise lines, airlines, and tour operators with the opportunity to network and pitch a year's worth of story ideas to top-tier travel publications, editors, writers, and influencers from across the region.

Siew Hua Lee, Travel Editor at The Straits Times, expressed her anticipation for IMM as an opportunity to connect with travel professionals from around the world. “IMM is a great way to meet and hear updates from multiple tourism brands in one place and always provides results in story ideas and concepts for the year ahead,” she said.

IMM 2024 will welcome editors and journalists from BBC, Buro, Cedar Hong Kong, CNA Luxury, CNN, Cruising Heights, CSP Times, Destination Deluxe, DestinAsian, Conde Nast Traveler, Escape, Fodors, Korean Air, Jetsetter, Latitudes, Lifestyle Asia, Lonely Planet, New Straits Times, Philippine Star, Prestige, Robb Report, SilverKris, South China Morning Post, TARO, Tatler, The Hotel Journal, The Korean Herald, The Standard, The Straits Times, The Telegraph India, The Times of India, Travel + Leisure, Traveler China, Traveler Luxe, Traveller, TTG, Venue, Voyage, World Travel Magazine, and many more.

IMM 2024

Exhibitors already registered in 2024 include Accor, Anantara, Aurora Cruises, Austrian National Tourism Office, VisitCanberra, Capella Hotels and Resorts, Club Med, COMO Hotels and Resorts, Croatia Tourism, Far East Hospitality, Four Seasons, Frasers Hospitality, Georgian National Tourism Board, Grand Hyatt Bali, Hotel Chinzano, IHG, Japan National Tourism Board, Leading Hotels of the World, Luxury Lodges, Marriott International, Melia International, Oceania Cruises, Ovolo Hotels, Preferred Hotels, Raffles, Regent Seven Seas Cruises, Resorts World Sentosa, Sentosa Development Corporation, Singapore Tourism Board, Small Luxury Hotels, Star RV, Switzerland Tourism, Tasmania Tourism, The St Regis Macao, Tourism Northern Territory, Travel + Leisure Co., VisitBerlin, Walk Japan, WorldHotels, and many others.

To register, for more information and sponsorship opportunities, visit travmedia.com/immasia.

IMM North America 2024 Sets New Records in Travel Media Connectivity and Engagement

IMM North America 2024

TravMedia's eighth annual IMM (International Media Marketplace) North America connected more than 525 North American media with 500 Public Relations professionals representing more than 390 international travel brands in New York City.

It was a record number of exhibitors for the global event series which is held annually in six countries worldwide.

Participants held over 9,360 pre-scheduled, one-on-one appointments and attended 4.5 hours of open networking across multiple catered events.

Premier Partner Visit California gave IMM attendees a sneak peek at the organization's brand evolution rolling out in 2024, inviting media to visit The Ultimate Playground. The state's new brand platform — and ad campaign launching in the spring — is grounded in decades of research on the importance of play for the human condition and societal wellness. Humans need play in their lives more than ever. California is leaning into the imperative with a partnership with the National Institute for Play and an integrated marketing campaign that will elevate the global conversation around the benefits of pursuing play through experiences in the nation's No. 1 travel destination.

“Year after year, the bar is continually raised by the diversity, quantity, and quality of destinations and media in attendance. The energy in the room was more amazing than ever,” observed Nick Wayland, TravMedia's CEO and Founder.

Cruise Lines International Association (CLIA) returned as the presenting partner of the IMM North America luncheon. Anne Madison, SVP of Global Strategic Communications and Marketing for CLIA, addressed how the cruise sector's investments in environmental technologies and practices are advancing the industry's progress in pursuing net zero emissions by 2050. She also highlighted several trends, including how younger generations are the future of cruise, with the intent to cruise the highest of all generations among Millennials and Gen-X travelers.

Premier Partner Visit California was joined by 28 destinations, products, hotels, and experiences in the Visit California Pavilion.

Pavilion Partner Destination Canada brought 50 provinces and territories (PTMOs), city partners (DMOs), attractions, and associations. Canadian Tour Operators and Hotels were represented under their respective categories.

The Tourism Australia Pavilion showcased 12 state and territory tourism organizations (STOs), associations, and luxury lodge partners who were further amplified during the Morning Networking Reception with photo-worthy backdrops, signature mini bacon and egg rolls, fruit, and healthy treats to fuel the delegation for a busy day of one-on-one meetings and networking.

The Costa Rica Pavilion had five regional experts that highlighted each part of the country.

Nebraska Tourism Commission hosted the media lounge; Visit Costa Rica provided a coffee cart activation; Tourism Australia sponsored the morning networking break; Windstar Cruises supplied the official media bags; Riverside Luxury Cruises provided branded lanyards for the media and exhibitor delegation; St. Augustine, Ponte Vedra & The Beaches Visitors & Convention Bureau supplied reusable water bottles; Bonjour Quebèc provided branded notepads and pens; and Visit California included their destination inspiration guide.

The fifth annual TravMedia Summit North America, sponsored by Visit Detroit the day prior, was also an outstanding success. It featured Keynote Speaker Michael Brown, who gave a heartfelt talk about the art of storytelling. Seven moderators and panelists led vigorous discussions about A.I. Best Practices, To Podcast or Not to Podcast, Travel Content for Streaming Platforms, The Changing Media Landscape, Destination Marketing that Works, Sustainability, and the always popular Slam with Travel Editors.

The TravMedia Summit convened 525 media and industry thought leaders to discuss the latest industry trends. TravMedia's partnership with the Society of American Travel Writers and its Editors Council continues to be a source of strength and value. The day concluded with a cocktail function hosted by Visit the Santa Ynez Valley.

IMM North America 2024

The 525 media in attendance included top national, in-house travel editors, journalists, broadcasters, podcasters, and editorially-minded influencers from the following outlets (A-Z): A Dangerous Business Travel Blog, AAA magazines, AARP, Adventure, AdventurPro, AFAR, Airbnb Magazine, Air Canada, Al Jazeera, Alaska Airlines Magazine, Alex on the Map, Álula magazine, Angels Travel Lounge, Angie Away, Architectural Digest, Associated Press Wire, Atlas Obscura, Backpacker, BBC Travel, BBC World News, Best Places To Go, Black Card Mag, BLOX Digital, Book Cottages, Boston Globe, Breakfast Television, Business Insider, Bustle, BuzzFeed, Camels & Chocolate, Canadian Geographic, CBS News, Chatelaine, Chicago Tribune, CNN, CNN Travel, CNN.com, Condé Nast Traveler, Cool Hunting, Cosmopolitan, CTV, Dallas Morning News, Danusia Trevino Media & Oration, DINE and Destinations Magazine, Disney, Drift Travel, DuJour, Elite Traveler, Elle Decor, Emirates Open Skies Magazine, enRoute, Escape, Expedia, Falcon Guides, Family Travel Forum, Family Vacationist, Fifty Grande, Fodors, Food & Wine, Food Network, Food Wine Travel magazine, Forbes, FOX, Frommer's, Garden & Gun, Garden Destinations, Geographic Traveller, Girl Gone, GoNomad, Hemispheres, Hertz, HGTV, Hike the World, Hilton Club Traveler Magazine, Hilton Mom Voyage, Honey Trek, Houston Chronicle, Huffington Post, Ink Global, InsideHook, Insider, Interior Design, Jetsetter, Live in Italy magazine, Lonely Planet, Los Angeles Times, Luxe Beat, Luxe Getaways magazine, Luxury Magazine, Matador Network, Men's Journal, Money.ca, Money We Have, MSN, Multiple Cruise Critic, My Travelanthropy, Nat Geo Travel, National Geographic Books, Nerd Wallet, New York Post, New York Times, NY Family, Oprah Magazine, Oregonian, Orbitz, Orlando magazine, Outdoors, Outside, Paste magazine, Pittsburgh Post-Gazette, Playboy, POPSUGAR, Popular Science, Private Clubs, Quarter Miles Travel, Refinery29, Robb Report, Rovology, San Francisco Chronicle, Saveur, Scary Mommy, Scuba Diving Magazine, Self, She Buys Travel, Shermans Travel, Sierra magazine, Smarter Travel, Smithsonian, Speck on the Globe, Sunset, T+L Southeast Asia, Talk Travel Asia, Teen Vogue, Terradrift, The Ellen Show, The Points Guy, The Sun, TIME, Time Out, Town & Country, Travel + Leisure, Travel Age West, Travel by Vacation Rental, Travel Channel, Travel Market Report, Travel Noire, Travel Outside, Travel Weekly, Travel With Annita, Travel Zoo, Travel Age West, Travel Awaits, Travel Channel, Travelocity Magazine, Travel Pulse, Travels With the Crew, Travel Zoo, Triangle Gardener magazine, TripAdvisor, Uproxx, Upscale Magazine, US News & World Report, USA Today, USA TODAY 10 Best, USA Today Go Escape, Vacations & Travel, Via (AAA) magazine, Virtuoso, Voices of Inspiration Podcast, Wandering Carol, Wanderlust, Washington Post, Watchonista, WestJet Magazine, Words in TIME Magazine, Work Our Way Productions, World Report Eater, WV Living Magazine, Yahoo, Zagat, Zoomer magazine.

Registration for IMM North America 2025 will open on August 1, 2024.
* TravMedia https://www.travmedia.com/
* Kim Grant at kim.grant@travmedia.com

WTTC President Julia Simpson and Sustainability Guru Bruce Poon Tip Among Speakers Announced for UK's Inaugural TravMedia Summit

Summit focused on 'Sustainability and the Future of Travel' kicks off IMM 2024 at QEII Centre (19-20 February 2024)

TravMedia UK has today announced WTTC President Julia Simpson, Sustainability guru Bruce Poon Tip, and Caribbean Tourism Organisation CEO Dona Regis-Prosper among a dazzling speaker line-up for its first-ever Summit in the UK.

The Summit, a fixture of IMMs around the world, takes place on the morning of Monday 19 February, the first day of IMM 2024 at the QEII Centre in London (www.travmedia.com/immuk). The stand-alone conference will be followed by the first-day IMM Lunch, then a full afternoon of exhibitor appointments for the media and influencers.

Day two features appointments throughout the day, the second IMM Lunch and a post-event drinks reception to close the show.

Julia Simpson, WTTC president opens The Summit with an address on the industry's future roadmap.

Prior to joining the World Travel & Tourism Council (WTTC), Simpson was on the boards of British Airways and Iberia and previously held public roles including Senior Adviser to the UK Prime Minister.

Entrepreneur, leader, and philanthropist, Bruce Poon Tip closes the morning as Keynote Speaker. He will be interviewed by Juliet Kinsman, high-profile travel writer, broadcaster and Condé Nast Traveller Sustainability Editor.

The day's first panel session 'Travel in 10 Years | AI, Behaviours, Trends' combines top industry analyst David Goodger, Director of Tourism Economics, Oxford Economics; AI specialist, Andy Owen Jones, Co-Founder and Managing Director of SMARTSEER GmbH, and comms supremo Caroline Moultrie, Managing Director of MMGY Worldwide.

'The Future of Long Haul' is the second debate, looking at how sustainability, transportation and other factors will shape future travel plans. The session will feature Dona Regis-Prosper, newly appointed Secretary General and CEO of the Caribbean Tourism Organisation, and the first woman in that role; Claire Ross, Sustainability Director, DER Touristik UK, and Hazel McGuire, General Manager, UK & Ireland, Intrepid Travel. The session will be moderated by Richard Hammond, Editor of Green Traveller magazine and Executive Videographer, Green Traveller Productions.

The final panel session 'The Page Turns | The Travel Media's Next 10 Years' features top travel editors George Kipouros, Editor in Chief & CEO, Wanderlust; Lisa Minot, Head of Travel, The Sun, and Thomas Midulla, Editor in Chief at NetJets, the Magazine (Europe & USA), and International Editorial Director at Centurion & Departures Magazines. The debate is moderated by Paul Charles, CEO and Founder, The PC Agency, a former journalist turned industry communications head.

The inaugural TravMedia Summit in the UK concludes with a much-anticipated session featuring Bruce Poon Tip. Bruce is the founder of community tourism pioneer G Adventures, creator of the Planeterra Foundation – leveraging tourism for global social good – and executive producer of the acclaimed film, 'The Last Tourist'.

He has addressed the United Nations and global corporations, delivered TED keynotes, received a Queen Elizabeth II Diamond Jubilee Medal, been EY Entrepreneur of the Year on three occasions, and is a New York Times Best-Selling author.

Juliet Kinsman has been an editor, journalist and broadcaster for almost three decades. She's Sustainability Editor of Condé Nast Traveller, and the driving force behind The Standard's new sustainable-travel channel and six-part podcast. Kinsman has written for a plethora of media titles, guidebooks and was Founding editor of Mr & Mrs Smith.

Last year's IMM drew a record-breaking attendance of over 500 PR professionals, journalists, and influencers, who held more than 10,000 pre-scheduled meetings.

Journalists checking in to last year's show represented media titles including The Times, The Telegraph, The Sun, The i, Daily Mail, National Geographic Traveller, Wanderlust, JRNY, CNN Travel, France Magazine, Condé Nast Traveller, Cruise Adviser, loveEXPLORING, TTG, OutThere, Good Housekeeping, and Bella magazine.

Brands at the show included Tourism Australia, VisitEngland, Explore France, Visit Orlando, Expedia, Princess Cruises, Flight Centre and over 150 other industry organisations. Exhibitor highlights in 2023 included major delegations from France, Australia, USA, and Canada. The event enjoyed headline sponsorship from Australia with other sponsors including Flight Centre, Azerbaijan Tourism Board, Pure Michigan & Visit Detroit, and VisitEngland.

Now in its 12th year, IMM is established as the must-attend annual event for travel and tourism brands to make media connections, nurture established relationships, and catch up with industry friends.

Louise Napier, TravMedia UK's Managing Director, said: “The Summit has proved a massive success at IMMs worldwide, and we are thrilled to launch our version with such a spectacular line-up of speaking talent. The day will generate an intense debate on the biggest issues facing our industry.”

IMM 2024 will provide exhibitors with an exponential return on investment from two highly productive days of activity. Timed, pre-scheduled 15-minute meetings between exhibitors and journalists remain the cornerstone of the event. Alongside breakfasts and lunches, and socialising at the IMM evening drinks party at the end of day one, the event will introduce further breaks between meetings – providing more focus in the meetings and further informal networking.

TravMedia UK launched IMM in 2013. The event has evolved globally to become the world's leading show connecting the travel industry with the media. IMM is operated by TravMedia, the global network connecting the travel industry with the media and content creators.

* Tags: #travel, #travel event, #exhibition, #sustainability, #IMM, #IMM UK, #TravMedia, #TravMedia UK, #green travel, #networking, #journalists, #media, #PR, #London, #QEII Centre
* Mark Tilley at mark.tilley@travmedia.com
* Louise Napier at louise.napier@travmedia.com

Announcing CNN's Richard Quest as Keynote Speaker at The TravMedia Summit Australia 2024

TravMedia is proud to announce CNN's foremost international correspondent and anchor, Richard Quest, as Keynote Speaker at The TravMedia Summit Australia 2024, to be held at Four Seasons Hotel Sydney on 22 February as part of IMM (International Media Marketplace) Australia. Based in New York, Quest is one of the most instantly recognisable members of the CNN team.

“After his captivating Keynote presentation at IMM North America this year, I am thrilled Richard Quest has agreed to join us in Sydney to share his story and insights with the audience at The TravMedia Summit Australia. I have long admired and been inspired by Quest as a preeminent travel and business correspondent, anchor and author. I can't wait to have him here in Sydney,” said TravMedia's CEO and Founder Nick Wayland.

Beloved for his immersive travel series, Quest's World of Wonder, which finds Quest exploring a new destination each month and meeting fascinating people who reveal the heart of the city, his dynamic and distinctive style has made him a unique figure in business broadcasting. Covering breaking news for more than three decades, few journalists have had guests as varied, from His Holiness, The Dalai Lama to actress Joan Collins to founder of Playboy Magazine, Hugh Hefner.

Quest is also the established airline and aviation correspondent at CNN, where he presents the monthly CNN Business Traveller show, the definitive authority on making the most of doing business on the road.

"Whenever anybody asks me what's my favourite destination, I always say Sydney, Australia," Richard Quest said earlier this year at IMM North America. "So the ability and opportunity to visit is just tremendous."

The TravMedia Summit is the forum for the travel industry to connect and learn from its most influential leaders. Presented the day before IMM, the conference brings together travel and tourism PRs, editors and travel writers to inspire ideas, share insights and discuss the trends, opportunities and challenges affecting our industry.

Award-winning technology entrepreneur Matt Barrie, CEO and Founder of Freelancer, also joins the lineup of speakers at next year's TravMedia Summit Australia, discussing AI and the Future of Work. Twelve-time Webby award-winning freelancer.com is the world's largest freelancing and crowdsourcing marketplace by total number of users and projects posted.

Additional panels will cover topics including Destination Stewardship, The Modern Travel Media Landscape, Slam with Travel Editors, and a PR and Writing Masterclass: Expert Insights, Tips and Hacks.

The TravMedia Summit attracts A-list media from Australia and New Zealand's top travel publications, including AFR (Life & Leisure), Australian Traveller, BBC Travel, Boss Hunting, Cruise Critic, delicious., Escape, Expedia ANZ, Explore, Holidays for Couples, KarryOn, Luxury Escapes, MiNDFOOD, National Geographic, New Zealand Herald, News Corp, Nine Media, Out & About with Kids, Outback magazine, Signature Luxury Travel, Sun-Herald, Sydney Morning Herald; The Australian, The Age, Travel + Leisure, Travel + Luxury, Travel Daily, Vacations & Travel, Qantas and more.

To learn more about IMM, The TravMedia Summit, and to register, visit travmedia.com/immaus/summit
* TravMedia https://www.travmedia.com
* Blake Riddington at blake.riddington@travmedia.com