Commenting on the
performance, TAT Governor Suraphon Svetasreni said, “We are overjoyed to have
achieved this result in the year the people of Thailand commemorated the 85th
birthday of His Majesty the King. It is also a tribute to the cooperation and
creativity of the entire Thai travel & tourism industry for the huge
effort that has been made to ensure that travel & tourism remains a
leading industry for job creation, distribution of income nationwide and
contribution to culture, heritage and environmental preservation.”
The governor said that the
primary contributor to this result was the prevalence of global, regional and
local peace and stability. “Last year, the world was generally at peace and
there were no major geopolitical, economic, environmental or natural disasters
and no health pandemics. Travel & tourism can only flourish worldwide
if the underlying conditions that support it remain free of disturbance and
disruption. That is one of the most important lessons for the entire industry
to learn worldwide,” he said.
The highlight of the results
was the fact that six countries, five of which are within the Asia-Pacific region,
are now producing more than one million annual visitor arrivals. These are Malaysia, China,
Japan, Korea, India
and Russia.
The following performance
analysis by market is based on the figures tabulated so far:
OVERVIEW: Visitors from East
Asia totalled 12,502,194 (+20.84%), Europe 5,617,817 (+10.12%), the Americas 1,080,148 (+13.40%), South Asia
1,289,641 (+11.36%), Oceania 1,046,753 (+12.13%), Middle East 604,659 (+0.58%)
and Africa 161,853 (+17.36%).
EAST ASIA: East Asian
visitor arrivals to Thailand
comprise the biggest market share of all visitors. Of the 22.30 million
arrivals in 2012, a total of 12.50 million (+20.84%) were from East Asia regions.
By this year, two
source-markets, China (2.7
million) and Malaysia
(2.5 million) are now generating more than two million annual arrivals each.
And two source-markets, Japan
(1.3 million) and Korea
(1.1 million) are generating more than one million arrivals each.
The ASEAN countries in total
are generating over six million arrivals, with spectacular growth by Cambodia (+59.74%), Vietnam
(+24.36%), Indonesia
(+21.02%), Myanmar (+17.40%)
and Laos
(+6.63%).
EUROPE: The European visitors showed a good growth rate of
10.12% to 5.61 million. Russia
is the largest source market from Europe with
arrivals of 1,317,387, up 24.97%. United Kingdom
is the second highest source market with a total of 870,164, up 2.98%, followed
by Germany
681,566, up 10.08%.
THE AMERICAS: Arrivals from the Americas showed
a good growth of 13.40% to 1,080,148 the main market, US, increased by 12.57%
to 767,420. Arrivals from both Canada
and Brazil
showed positive growth of 12.18% and 22.18%.
SOUTH ASIA: Arrivals from South Asia grew by a strong 11.36% to 1,289,641. India
has become a top of the list from South Asian market with arrivals up by 11.03%
to 1,015,865, making it the region’s fastest growing market, followed by Sri
Lanka 73,338, (+36.73%).
OCEANIA: Arrivals from Oceania grew by 12.13% to 1,046,753 visitors. Australian
visitors were up 12.14% to 930,599 and New Zealand +12.28% to
113,509.
MIDDLE EAST: Arrivals from Middle East showed a slight growth of 0.58% to 604,659
with all markets up. Israel
is the largest source market with arrivals of 129,184 (+3.27%) followed by UAE
113,174 (+4.20%) and Kuwait
64,536 (+15.68%).
AFRICA: Arrivals from Africa were up by 17.36% to 161,853. South Africa is
a major market and has showed significant growth of 10.22% to 75,496.
In 2013, the TAT is
confident that if the global, regional and local situation remains stable, this
year will see Thailand
receive 24.5 million arrivals, generating a projected tourism income of 1,149
billion baht.
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