See Australia Through Ancient Eyes: New Indigenous Travel Guide Launches

Indigenous Travel

A Journey 60,000 Years in the Making

Australia’s landscapes are vast and beautiful—but their stories run even deeper. Now, with the launch of a new Indigenous place-based travel guide, visitors can discover the country in a way that honours the world’s oldest living cultures. Developed by Tourism Australia in partnership with Discover Aboriginal Experiences (DAE), the guide offers a powerful new perspective by connecting travellers to the cultural roots and living traditions of First Nations peoples.

This first-of-its-kind resource reintroduces eleven key destinations through Aboriginal and Torres Strait Islander stories, language, and connection to Country. From walking tours in the heart of cities to rainforest journeys guided by Indigenous knowledge holders, the guide invites travellers to move beyond sightseeing into meaningful cultural connection.

Explore Iconic Places Through Indigenous Stories

The guide highlights immersive experiences across Australia, each one framed by the local language, peoples, and Dreaming stories of the land. In Sydney / Warrane, join a First Nations guide to climb the Harbour Bridge and learn the stories of the Gadigal people while gazing across their ancestral Country. In Melbourne / Narrm, explore the Yarra River / Birrarung with the Koorie Heritage Trust and hear how this lifeline shaped both landscape and lore.

Tasmania / lutruwita offers the award-winning wukalina Walk, a four-day cultural journey through coastal country led by palawa guides. In the Daintree Rainforest / Kaba Kada, guests can hear Dreaming stories on a guided walk with a Kuku Yalanji guide or try their hand at traditional spear-fishing at Cooya Beach.

Every destination in the guide includes local language greetings, tips on ethical art purchases, and suggestions for Indigenous-owned businesses and cultural hubs.

Cultural Tourism on the Rise

Indigenous Travel

The release of this guide reflects a growing demand from global travellers who want authentic, immersive experiences. According to Census data, interest in Indigenous activities among international visitors has increased by 60% over the past decade. That rise underscores the increasing desire among tourists to not only see the beauty of Australia, but to understand the cultures that have shaped it for millennia.

The guide also supports the broader goals of reconciliation by encouraging respectful travel and deeper understanding of Aboriginal and Torres Strait Islander communities. As Nicole Mitchell, Executive Officer of Discover Aboriginal Experiences, explains, “This guide invites travellers to see Australia through the stories that have shaped it for tens of thousands of years.”

A New Way to Connect to Country

With more than 200 Indigenous-led experiences, Discover Aboriginal Experiences is part of Tourism Australia’s Signature Experiences program, designed to highlight the most powerful and personal offerings in the country. From the red sands of the outback to the rainforests of the north, these experiences give visitors the chance to engage with stories that go beyond the surface—and to return home changed.

The Indigenous place-based guide is now available for download on the Discover Aboriginal Experiences website. It also features a new Connect to Country digital magazine filled with stories, ideas, and inspiration for planning a culturally respectful and enriching journey.

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Visitor Information
Discover Aboriginal Experiences
Website: www.australia.com/aboriginal

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WTTC Urges Travel & Tourism to Join Forces to Scale Up Sustainable Fuel

From hotels to tour operators, every business has a role in powering a cleaner future

The World Travel & Tourism Council (WTTC), in collaboration with global consultancy ICF, has today launched a bold new framework urging the entire Travel & Tourism sector to unite in tackling one of its toughest challenges: scaling up the production and use of Sustainable Aviation Fuel (SAF) and other renewable fuels.

The report, Scaling Up Sustainable Fuel, sets out a practical roadmap for how every business in the sector, no matter its size or role, can help address transport-related emissions and accelerate the shift to cleaner fuels.

Julia Simpson, WTTC President & CEO, said "Sustainable fuel is the single biggest game-changer for Travel & Tourism, but right now, supply falls dangerously short of demand. If we don’t act together, we risk rising costs, limited availability, and stalled climate progress.

“Every hotel, tour operator, travel agency, cruise line and airline has a role to play. This framework gives them the blueprint. Sustainable fuel is not just an environmental necessity; it’s a business imperative and governments must incentivise the production of SAF, not just set targets for the sector.”

Today, SAF accounts for just 0.3% of global jet fuel use. To meet net-zero targets by 2050, production must increase more than 400-fold – from 1.25BN litres today to over 450BN litres. That will require as many as 6,500 new renewable fuel plants worldwide. Sustainable Marine Fuel (SMF) faces similar supply and infrastructure constraints.

Unlike other decarbonisation options, SAF is a ‘drop-in’ solution. It works with existing engines and aircraft. But high production costs, limited infrastructure, and feedstock competition have kept volumes low and prices high – up to 10 times that of conventional fuel.

The new WTTC-ICF framework offers clear, tiered actions for Travel & Tourism stakeholders to engage, whether as Collaborators, Promoters, Adopters, or Investors. From joining campaigns and supplying waste products, to funding production facilities or purchasing sustainable fuel certificates, the report makes it clear: every business can contribute.

Daniel Galpin, ICF Managing Director, stated “Decarbonising transport is a crucial step towards achieving a sustainable tourism sector. While transport industries, particularly aviation with its focus on Sustainable Aviation Fuels (SAF), have recognised the importance of sustainable fuels and are couragesouly working towards a new era, there remains a significant journey ahead. It is essential for the broader tourism ecosystem to take action and provide support to meet the targets set, as well as to implement both operational and strategic changes required.

“ICF is proud to have collaborated closely with WTTC to identify the roles that tourism stakeholders can adopt and the actions they can take to facilitate the decarbonisation of the sector, thereby contributing to a more sustainable future.”

Real-world case studies show how action is already underway. The Erawan Group is turning hotel waste oil into SAF, in Asia, whilst Jet2 has invested in a UK-based SAF plant using recyclable household waste.

Crucially, the report warns that unless the sector acts collectively, SAF mandates introduced by governments, requiring a 5% to 10% blend by 2030, could increase travel costs and limit consumer choice.

With Travel & Tourism forecast to generate $16.5TN and support over 460MN jobs by 2035, scaling up sustainable fuel isn’t just an environmental challenge. It’s an economic imperative.

For more information and to access the full report, please visit WTTC's Research Hub.

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Empowering Tomorrow: Cambodia and Vietnam Lead the Way in Sustainable Tourism

A Regional Vision for Inclusive Growth

A new chapter in Southeast Asian tourism is unfolding as Cambodia and Vietnam launch a groundbreaking pilot project under the Destination Eco-Talents (DET) initiative. Led by the Organisation Internationale de la Francophonie (OIF), this initiative is designed to promote sustainable and inclusive tourism across the region, with a strong focus on empowering women, youth, and rural communities. The aim is clear: to develop a tourism model that is equitable, environmentally responsible, and resilient for generations to come.

From March 26 to 28, a cornerstone workshop was held in Siem Reap, Cambodia—one of the DET pilot locations—bringing together local leaders, tourism professionals, and international experts to align on shared goals and strategies. The project will run through 2027, building long-term systems that support community-led tourism initiatives.

Building Skills, Strengthening Communities

At the heart of the DET initiative is empowerment through education and professional training. By improving the skills of local tourism stakeholders, particularly among women and young people, the project aims to enhance competitiveness and create economic opportunities that stay within the community. DET Centres, to be established in pilot locations like Siem Reap, will serve as hubs for training, knowledge-sharing, and the promotion of local products.

These centres will also raise awareness about responsible tourism practices, encouraging both providers and visitors to engage more thoughtfully with the destinations they explore. The emphasis is on creating a tourism space where no one is left behind—especially those in rural and suburban areas who are often overlooked in traditional tourism development plans.

Sustainable Tourism for the Next Generation

According to Dee Suvimol Thanasarakij, Executive Director of the Mekong Tourism Coordinating Office (MTCO), sustainable tourism is not just a trend—it is a responsibility. With tourism contributing significantly to the GDP of countries in the Greater Mekong Subregion, ensuring its long-term sustainability is critical. Thanasarakij emphasized that the new GMS Tourism Strategy 2030, launching in June, will align with this mission, offering a regional roadmap to high-quality tourism that respects cultural heritage, protects the environment, and fosters inclusive growth.

By shifting the focus to local empowerment and sustainability, the DET project reflects a growing recognition that tourism must benefit both travelers and the communities they visit. This inclusive approach allows countries like Cambodia and Vietnam to showcase their unique cultures and natural beauty while preserving them for future generations.

A Model for Responsible Travel

The DET pilot project sets a strong example of what tourism can look like when it is built from the ground up—by and for the people who live in the destinations themselves. From training future tourism professionals to fostering cross-border collaboration, the initiative promotes not just travel, but transformation.

For travelers, it offers a new way to experience Cambodia and Vietnam—one that is rooted in respect, community, and connection. For the communities involved, it’s an opportunity to take the lead in shaping the future of tourism in a waythat serves both people and planet.

For more information, visit:

Organisation Internationale de la Francophonie (OIF) – https://www.francophonie.org
Mekong Tourism Coordinating Office (MTCO) – https://www.mekongtourism.org

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Booking.com’s 2025 Sustainable Travel Research Reveals Growing Awareness of Tourism’s Impact on Communities

• Since first conducting research on consumer attitudes about travelling more sustainably in 2016, Booking.com has surveyed nearly 230,000 travellers in 35 markets. The latest data from 2025 shows a shift in traveller perceptions of what sustainability encompasses; more than half of Australian travellers (51%) are now conscious of tourism's impact on local communities, as well as the environment.
• The majority (62%) of Australian travellers feel that tourism has a positive impact overall where they live; despite challenges including the rising cost of living, traffic, overcrowding, and traffic congestion.
• 73% of global travellers coming to Australia are seeking authentic experiences that are representative of local culture.

Today, Booking.com released the 10th edition of its annual research exploring consumer attitudes and intentions about the social and ecological impact of travel. The insights from 32,000 travellers in 34 countries, including 1,000 from Australia, reflect growing discussions of the impact of tourism.

The research concludes that, for the first time, more than half of Australian travellers (51%) are conscious of travel’s impact on communities, as well as the environment, and that two-thirds (67%) now want to leave places better than when they arrived.

Furthermore, the research asked respondents not just how they travel, but also how they experience inbound visitors where they live, shedding light on the benefits and challenges of tourism from their perspective as both travellers and locals. The report reveals that while more than half (58%) feel that tourism has a positive impact overall on the place where they live, adjustments are needed so that destinations can grow at a healthy pace and continue to be enjoyed by all.

Understanding the needs of local residents

The majority (62%) of Australian travellers believe there is the right amount of tourism where they live, however, common tourism-related challenges they face include: traffic congestion (40%), rising cost of living (34%), littering (32%), and overcrowding (32%).

Despite these concerns, only a small number (16%) of Aussie travellers believe that capping the number of tourists to their home destination is the answer. Instead, the need for local investment is emphasised, with top areas of support including waste management (33%), improved transportation (32%), and environmental conservation (25%).

When it comes to the behaviour of inbound visitors, an overall positive sentiment is shared by Australian travellers, who say that the tourists they see at home often or always respect local customs and traditions (52%) and support local businesses (62%). Global travellers also want the money they spend to go back to the local community (73%) and are seeking authentic experiences representative of local cultures (77%), including those from Indigenous cultures and communities.

More mindful habits becoming mainstream

Travelling more sustainably remains important for most Australian travellers (80%) with decade-long data showing how it has become a larger priority for many when planning trips.

In 2016, less than half (40%) of Aussie travellers believed they travelled sustainably. By 2025, almost all travellers (91%) said they want to make more sustainable travel choices, and to some extent, they have done so. In addition to increased intent, over the ten years that Booking.com has been gathering insights, there have been shifts in awareness levels, preferences and priorities when it comes to what travellers perceive as having a more positive impact on local destinations, communities and ecosystems.

This year’s research shows that behaviours relating to community and economic impact now sit alongside these environmental choices, with travellers consciously considering ways they can minimize the impact of the destinations they visit, whether that’s seeking advice on travel at other times of the year (38%), or visiting alternative destinations to avoid overcrowding (32%).

“To ensure that destinations can continue to be enjoyed by both locals and visitors alike, tourism, infrastructure and innovation need to keep pace with travellers’ good intent“, says Todd Lacey, Regional Manager, Oceania at Booking.com.

“As a leader in the travel industry, we want to make it easier for both travellers and partners to feel confident that the choices they make are helping to contribute positively to Australian destinations and communities. That includes surfacing hotels and accommodations with reputable third-party sustainability certifications or providing training and guidance to our partners, as well as how to best engage with local communities or reduce their footprint.”

“We ultimately want to make it easier for travellers to connect with a more diverse range of local communities across Australia, from far-flung regions to Indigenous tourism operators so we help spread the positive benefits of tourism more broadly.”

To read and download Booking.com’s full 2025 Sustainable Travel research for Australia, please visit here.

Australia’s Hot List 2025: Bold New Ways to Travel Down Under

Unforgettable Stays, Elevated Dining, and Whale-Sized Adventures

From the remote wilderness of the Kimberley to the rolling waters off the coast of Queensland, Tourism Australia’s Hot List reveals the most exciting new experiences across the country. This year’s highlights capture the essence of Australia’s evolving travel scene—immersive, bold, and deeply connected to place. Whether you're a luxury-seeking explorer, nature lover, or culinary enthusiast, there’s something extraordinary waiting just around the bend.

Sleep Under the Stars with the Giants of the Sea

Australia’s first-ever overnight humpback whale watching experience is making waves. For the first time, guests can now drift off to sleep just metres away from one of nature’s most awe-inspiring migrations. Based in Queensland, this once-in-a-lifetime experience places travellers aboard a custom-built floating platform, complete with cosy sleeping quarters and guided interpretive programs.

From sunset to sunrise, watch humpback whales breach and play in the moonlit sea. Morning brings calm waters, bird calls, and perhaps even the distant whoosh of a whale’s breath. It’s a sensory-rich, deeply moving adventure that connects guests to marine life like never before.

Take Dining to New Heights in Brisbane / Meanjin

At the heart of Brisbane’s thriving food scene is Stilts, a newly opened elevated dining destination that quite literally raises the bar. Suspended above the river with panoramic views of the city skyline and surrounding landscape, Stilts offers a refined yet playful dining experience that celebrates Queensland’s produce in unexpected ways.

Expect a seasonal menu that plays with texture and technique, best enjoyed during golden hour when the city glows and the water sparkles below. With its striking architecture and warm hospitality, Stilts is a must-visit for anyone seeking a new perspective on Australia’s dining culture.

Step Back in Time at Tasmania’s Post House

Nestled on the banks of Tasmania’s tranquil Carlton River, The Post House is a beautifully restored heritage cottage turned boutique accommodation. Once a functioning post office, this riverside retreat has been lovingly transformed into a serene escape that blends historic charm with contemporary comfort.

With timber floors, antique furnishings, and views over still waters, The Post House offers guests a quiet retreat into Tasmania’s rural past. Just a short drive from Hobart, it’s ideal for those seeking slow travel and a deeper connection with the natural surroundings. Morning coffees on the verandah and long walks by the river set the tone for a peaceful getaway.

A New Kind of Luxury Coming to the Kimberley

Luxury travel innovators Abercrombie & Kent have announced their next big move—a state-of-the-art eco-lodge in the Kimberley, one of Australia’s most remote and awe-inspiring regions. Set to open in 2027, the lodge will offer sustainable, small-group adventures across dramatic landscapes, rich Indigenous cultures, and ancient geological wonders.

While details are still under wraps, the announcement alone has stirred anticipation among travellers seeking exclusive access to one of the last frontiers in Australian wilderness. With Abercrombie & Kent’s expertise in immersive, responsible travel, this promises to be one of the most coveted new stays in the years to come.

Start Planning Your Next Australian Adventure

From sleeping among whales to sipping cocktails high above the city, Australia’s newest travel offerings are redefining what it means to explore. This year’s Hot List is an invitation to go deeper, reach higher, and stay longer.

For more information and inspiration, visit:
https://www.australia.com/

For more travel inspiration read the daily online "The Holiday and Travel Magazine"
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Travel & Tourism to Create 4.5MN New Jobs across the EU by 2035, Says WTTC

The World Travel & Tourism Council (WTTC) today reveals a bright future for the European Union’s Travel & Tourism sector, with strong growth predicted over the next decade.

According to the global tourism body’s latest Economic Impact Research, by 2035, Travel & Tourism is expected to support an additional 4.5MN jobs, to reach more than 30MN, reinforcing its vital role in the EU’s economic and social landscape.

The sector will be supporting one in seven jobs across the region, becoming one of the most strategically important industries within the EU.

WTTC forecasts show Travel & Tourism’s GDP contribution rising to almost €2.3TN, with its economic share climbing to just under 11%, over the same period. The sector will continue to outperform broader economic growth with a 10-year CAGR of 1.8%, compared to 1.3% for the EU economy overall.

The sector will also contribute more than €900BN annually to EU governments through tax revenues.

International visitor spending is expected to reach €730BN over the next 10 years, whilst domestic visitor spending is projected to exceed €1.2TN.

A Look at 2025

In 2025, Travel & Tourism across the EU is forecast to contribute nearly €1.9TN to the bloc’s GDP, accounting for 10.5% of the EU economy. Employment is expected to reach almost 26MN, representing 12% of all EU jobs – a clear sign of the sector’s growing impact.

International visitor spending is expected to reach €573BN this year, growing more than 11% year-on-year. Domestic spending is also projected to increase, to reach €1.1TN, growing 1.6% year-on-year.

During his first meeting with the global tourism body in Brussels today, WTTC welcomed the appointment of Commissioner Apostolos Tzitzikostas as European Commissioner for Sustainable Transport & Tourism – a landmark moment for the European Union and the Travel & Tourism sector.

This dedicated portfolio signals a renewed focus on a sector that supports millions of livelihoods across the continent and plays a vital role in driving economic growth, inclusion, and innovation.

WTTC also applauded the Commissioner’s announcement of a forthcoming Sustainable Tourism Strategy and looks forward to contributing to the development of this critical roadmap for the future of Travel & Tourism in the EU.

WTTC President & CEO Julia Simpson said “The EU’s Travel & Tourism sector continues to show resilience, driving jobs, innovation, and regional growth.

“The next decade is a chance to build a more connected and sustainable, strengthening resilience in established tourism destinations, and opening new ones across Europe.

“Appointing a commissioner with a dedicated tourism brief is a strong signal that the EU recognises the sector’s power to support communities and boost prosperity. We look forward to working with Commissioner Tzitzikostas to shape polices that match the sector’s scale and opportunity.

“To seize this moment, governments must back the sector with clear frameworks and investment - embracing destination stewardship to ensure growth benefits both people and planet.”

This year also marks a pivotal moment for Travel & Tourism as WTTC prepares to host its 2025 Global Summit in Rome this September, bringing together world leaders in Travel & Tourism to spotlight innovation, investment and resilience.

The choice of Rome as host of one of the world’s most prestigious Travel & Tourism events reflects the strategic importance of the EU to the global Travel & Tourism agenda. The EU continues to lead the way in sustainability, connectivity, and collaboration. The EU’s role isn’t just regional, it’s global.

A Look Back on Last Year

In 2024, the EU’s Travel & Tourism sector contributed almost €1.8TN to the EU’s GDP, more than 10% of the economy. This exceeded 2019 levels by almost 6%. Jobs grew nearly 5% year-on-year to over 24.5MN, accounting for one in 9 jobs across the region.

Domestic visitor spending reached €1TN, whilst international visitor spending grew to €515BN.

This latest Economic Impact Research reaffirms the sectors long-term potential and its critical role in job creation, investment, and prosperity across every corner of the EU.

In collaboration with Oxford Economics, WTTC produces reports annually on the economic and employment impact of Travel & Tourism for 185 economies.

Each year, WTTC also releases its groundbreaking Environmental Social Research, which shows the sector’s emissions stood at 12.7% of all emissions across the EU in 2023 – underscoring the critical need for continued sustainable innovation as Travel & Tourism expands.

Short Stays, Big Adventures - Top travel trends for 2025 so far

Seasonal Experiences Index: Spring/Summer 2025

Inbound travel is officially back - and in a big way, with international bookings up 84% year-on-year. It comes five years after the industry ground to a halt as the COVID-19 pandemic hit and Australia closed its international borders.

The Seasonal Experiences Index: Spring/Summer 2025 report from Big Red Group, Australia and New Zealand’s largest experience network, found that bookings to date are already up by almost two-thirds (+64%) in 2025 vs. the same period in 2024, pointing to a positive year ahead.

The report, which analyses booking data from over 650,000 experiences taken between 1 September and 28 February, revealed that there is finally light at the end of the tunnel for the nation’s experience operators. Total travel consumption, intent to spend, and Australian tourism jobs have all experienced upticks - creating an air of cautious optimism among the industry. 

Key findings within the report include: 

• Sunshine state of mind : Sydney may have reigned supreme as the top experience destination for Spring/Summer, however, Queensland had the most entries with Cairns, Surfer’s Paradise and Coomera all ranking highly.

• Travellers taking to the waves:  Australia saw an inbound tourism boom, with soaring demand from China, Taiwan, and Korea. International travellers flocked to experiences like Scenic & Dining Cruises (+5,494%), Whale & Dolphin Watching (+88%), and Reef & Island Cruises (+148%), making waves in the industry.

• Short-stays over long vacays: Australians recharged with more mini-breaks over Spring/Summer with Sightseeing Tour Getaways (+675%), Country Getaways (+53%) and Beach Getaways (+55%) all surging in popularity over longer vacations.

• Culture calls: Aussies are embracing the arts, with bookings for Art Gallery & Museum experiences up by 30.1% YOY - and they are putting brush to canvas too with Art & Crafts Classes experiencing a 101.4% increase. 

• Wild weather wreaks havoc: Queensland felt and continues to feel the effects of extreme weather - with visitor numbers in Spring/Summer heavily skewed by tourism recovery measures, which is likely to continue for months to come. Bright sports included Ipswich Hinterland and Rocklea - Acacia Ridge who grew by +13.0% and +28.3% respectively.

• Quality over quantity: While consumers are continuing to be mindful of their purchasing decisions, resulting in a slight dip in booking volume, they’re continuing to adopt a ‘quality over quantity’ mindset, with average order value increasing for RedBalloon and Adrenaline as Aussies spend more overall on experiences. 

• Sports shifting tourism into high gear: Major sporting events like the NRL Grand Final and Bathurst 1000 are driving sport-based travel experiences. V8-related purchases accelerated by 32% YOY and Formula One’s Melbourne Grand Prix saw inner-city bookings around the time of the race surge by +67% last year, with the trend expected to grow in the coming year.

• Self-care soars: The Spa category is up by 125.3% year-on-year, reflecting the increasing focus on self-care and relaxation as health-conscious travel experiences are anticipated to achieve a market size of $624 million AUD in 2025.

Commenting on the report, David Anderson, CEO & Co-Founder at Big Red Group, said:

“Australia’s tourism and experiences industry is finding its stride again, with inbound travel surging and domestic travellers embracing new ways to explore and intent to spend on the rise. With 650,000 experiences taken across RedBalloon, Adrenaline and Experience Oz so far this season - it's abundantly clear demand for memories over material goods remains strong. We don’t anticipate this to lose momentum any time soon either - particularly as we appear to be nearing light at the end of the tunnel after nearly half a decade of recovery and uncertainty.”

“The data from our latest Seasonal Experiences Index points toward cautious optimism, with the desire and demand for more immersive, thrilling experiences holding strong. Aussies are continuing to seek out activities that deliver quality over quantity - with short-stay getaways and spa treatments enjoying considerable growth - and they are even planning their travels around unmissable iconic events like the NRL Grand Final or long-running Bathurst 1000; with this trend likely to continue as Australia plays host to more global sporting leagues and events like the NBA later this year and the NFL in 2026.”

To read the ‘Seasonal Experiences Index: Spring/Summer 2025’ report from Big Red Group, please click here.

Vietnam Plans to Boost Tourism

International tourists to Vietnam (Photo: Thua Thien Hue Online)

Vietnam plans to boost tourism by appealing to international visitors, particularly from Poland, the Czech Republic, and Switzerland, by introducing visa exemptions under the 2025 tourism stimulus program.

The plan focused on attracting tourists from these markets and strengthening Vietnam’s tourism competitiveness through preferential policies, streamlined entry procedures, and curated travel experiences. Economic growth targets have been set to ensure that Vietnam’s national economic growth rate in 2025 reached 8% or higher.

The program targeted welcoming 22–23 million international visitors and facilitating 120–130 million domestic trips. It emphasized collaboration among localities, tourism enterprises, and related industries to develop compelling tourism products for international travelers. Close coordination between ministries, agencies, and local authorities was also encouraged, ensuring the timely execution of Government directives and active participation from the aviation and tourism sectors.

The Vietnam National Authority of Tourism played a key role in launching the 2025 tourism stimulus program. Several major activities were outlined, including:

• Promotional events showcasing Vietnam’s top destinations in Poland, the Czech Republic, and Switzerland, aligned with the 2025 tourism stimulus program.

• Vietnam Culture and Tourism Week in Poland and the Czech Republic to commemorate the 75th anniversary of diplomatic relations.

• Comprehensive media campaigns to promote the tourism stimulus program, enhancing Vietnam’s visibility in target markets.

With these strategic initiatives, Vietnam aimed to position itself as a premier travel destination while boosting economic growth through a thriving tourism industry.

Web: https://vietnamtourism.gov.vn/en/

Victoria's Tourism Industry Shines Bright at the 2024 Victorian Tourism Awards: A Night of Celebrating Excellence and Innovation

Melbourne Zoo

Victoria’s tourism sector was in the spotlight as the 2024 Victorian Tourism Awards unfolded last night, showcasing the state's most innovative and impactful tourism operators. The glittering ceremony not only acknowledged outstanding achievements across the industry but also inducted two remarkable operators into the prestigious Hall of Fame.

Healesville Sanctuary earned high praise for its dedication to Aboriginal and Torres Strait Islander Tourism Experiences, while Urban Camp Melbourne took home Hall of Fame honours in the 3-3.5 Star Accommodation category. These recognitions are a testament to the state's unwavering commitment to fostering exceptional visitor experiences, cultural immersion, and innovation in tourism.

A New Era for Victoria's Event Calendar

In a dynamic turn of events, the Victoria Tourism Industry Council (VTIC), alongside its partners, announced an exciting new addition to next year’s awards: the Hallmark Events Award. This category will celebrate the signature events that have solidified Victoria's status as Australia’s event capital, recognising those that bring global influence and shape the state’s world-renowned event calendar. This forward-thinking category aims to highlight the economic, cultural, and international importance of these events, marking a new chapter in Victoria’s tourism story.

Iconic Events Honoured for Their Lasting Impact

As part of the new focus on Victoria’s events, two monumental occasions received special recognition for their outstanding contributions to the state's economy and international reputation. The Australian Open and Formula 1 Australian Grand Prix were awarded the inaugural Hallmark Events Icon Award. These events not only brought optimism and renewal following the COVID lockdowns but also reinforced Victoria's role as a leading global events destination. Their enduring economic and cultural significance sets the stage for the future of tourism and major events in the region.

Gold Awards Shine on Melbourne's Icons

The awards also celebrated Melbourne Zoo, which garnered Gold for Major Tourist Attractions for the second consecutive year, underscoring its popularity with over 1.3 million visitors annually. Melbourne Convention and Exhibition Centre also claimed Gold in the Business Events Venues category, solidifying its status as Australia’s largest and most prestigious venue for global conferences and exhibitions.

In an impressive display of cultural innovation, Lightscape Melbourne captured the Major Festivals & Events award. The stunning illuminated winter trail through Melbourne’s Royal Botanic Gardens drew an impressive 234,000 visitors, cementing the city’s place as a year-round events hub.

Celebrating Accessibility and Innovation in Tourism

The Sovereign Hill Museums Association also earned Excellence in Accessible Tourism, a category that continues to gain prominence as tourism becomes more inclusive and accessible for all. This marks the second year in a row that this vital category has been recognised on a national level, highlighting the state’s commitment to accessibility and inclusion in tourism experiences.

VTIC Chief Executive Felicia Mariani Reflects on Victoria’s Global Standing

Felicia Mariani, VTIC Chief Executive, shared her enthusiasm for the record-breaking achievements within the industry, acknowledging the essential role tourism plays in the state’s economic and social fabric.

“Last night, nearly 1,000 industry leaders gathered to celebrate Victoria’s greatest tourism achievements,” Mariani said. “We extend our warm congratulations to all of our winners and finalists who have set the benchmark for excellence. These awards highlight the vibrancy of Victoria’s tourism sector and its ongoing contribution to the visitor economy.”

Mariani’s remarks underscored the significance of this year’s event, with the addition of the Hallmark Events Award and Icon Awards demonstrating Victoria’s unshakeable position as a premier global destination.

A Night to Remember for the Minister for Tourism

In attendance was Steve Dimopoulos, Minister for Tourism, Sport, and Major Events, who acknowledged the achievements of the state’s tourism industry.

“It was an honour to celebrate the outstanding tourism businesses that make Victoria a world-leading travel destination for both Australians and international visitors,” Minister Dimopoulos said, praising the sector for its resilience and continued growth.

Looking Ahead: The Australian Tourism Awards in 2025

This year, the awards featured 97 finalists across 27 categories, with the Gold Award winners now advancing to compete at the Australian Tourism Awards in Adelaide on March 21, 2025. The Victorian Tourism Awards not only showcase the best in local tourism but also serve as a launchpad for Australian operators to shine on the national stage.

For a full list of winners and further details, visit the Victoria Tourism Industry Council’s website.

The Future of Victorian Tourism: Excellence, Innovation, and Celebration

The 2024 Victorian Tourism Awards marked a landmark moment in the state’s tourism history, celebrating sustained excellence, innovation, and cultural connection. With the introduction of the Hallmark Events Award and the recognition of iconic global events, Victoria’s tourism industry is positioned for an exciting future. The state continues to evolve as a world-class destination, where visitors can experience a unique blend of natural beauty, cultural heritage, and cutting-edge tourism experiences. As Victoria steps confidently into 2025, it remains firmly at the forefront of global tourism and events.

SwimTrek Partners with Galapagos Conservation Trust to Support Vital Conservation Efforts

SwimTrek, the leading provider of swimming adventures worldwide, is excited to announce a new partnership with Galapagos Conservation Trust (GCT). Through this collaboration, SwimTrek will donate 1% of its revenue from its Galapagos Explorer Trip to help support GCT's vital conservation projects in the Galapagos Islands.

This partnership highlights SwimTrek's commitment to responsible tourism and protecting and preserving the natural world in the locations they help swimmers from around the globe to discover. Their swimming trips are designed to minimise environmental impact while providing participants with an appreciation of the natural world. By partnering with conservation projects like GCT, SwimTrek is taking their sustainability efforts a step further. The partnership will support and raise awareness of GCT's initiatives to safeguard the unique biodiversity of the Galapagos, addressing challenges like invasive species, plastic pollution, and climate change.

“We are delighted to support GCT's efforts to conserve the Galapagos Islands. We believe that travel should be a force for good, and this partnership allows us to contribute to the preservation of one of the most remarkable ecosystems on the planet,” said Ash Van Wensveen Managing Director of SwimTrek. “This collaboration not only benefits the environment but also enriches the experience of SwimTrek's customers, who can now embark on their Galapagos swimming adventures with us, knowing they are helping to make a difference.”

Mike Crossley, Head of Fundraising and Communications from Galapagos Conservation Trust says: “GCT always seeks like-minded partners who are real allies, not simply donors, to enable us to drive meaningful change and protect the unique species and habitat in Galapagos. We hope that our new relationship with SwimTrek will be a great example of what we can achieve when we work together. Support from SwimTrek will make a real difference to the fragile ocean and island ecosystems in Galapagos and we look forward to working together.”

The partnership between SwimTrek and Galapagos Conservation Trust demonstrates how businesses and non-profit organizations can work together to create positive environmental change. In this instance, with the shared goal for the Galapagos' unique ecosystem to be protected and preserved.

Victoria must go full throttle in driving demand to shift from third on the national ladder

Latest National and International Visitor Survey data to year-ending December 2023 released last week showed total tourism spend in Victoria has hit a record $37.8 billion, 117% of total spend by visitors at the same time in 2019 ($32.5 billion).

Victoria also led the pack again with Melbourne being the most popular destination for interstate visitors, seeing 6.1 million visitors spend $7.9 billion in our capital city, compared to Sydney which received 5.2 million visitors who spent $6.1 billion.

Victoria Tourism Industry Council CEO Felicia Mariani said Victoria’s current performance is remarkable when you consider that, in March 2021, our total tourism spend fell to our lowest point of $9.8 billion, from a record high of $32.5 billion at the same time in 2020.

“These achievements are testament to the vibrant and exciting major event calendar that has really fuelled the recovery of our capital city, with record attendances in 2023 at our Australian Open and Australian Grand Prix. These events support key staples on our enviable hallmark event calendar like the Melbourne Cup Carnival, the Melbourne Food & Wine Festival, Melbourne Fashion Festival, Rising, Melbourne Comedy Festival, and the list goes on,” she said.

“To now sit at $37.8 billion in total spend from visitors to our state is an achievement we should be proud of, but the job is not done, and Victoria cannot afford to take its foot off the pedal as we revel in the glory of what has been achieved.

“We are still sitting in the number three spot overall for total tourism spend in the country, relinquishing our number two position behind NSW to Queensland during the pandemic, and we are unlikely to regain that spot without significant investment from the Victorian Government to go hard at driving demand for our destination.”

Currently, NSW has achieved $51 billion in total spend from visitors, QLD has hit $41 billion, and Victoria is sitting at $38 billion. Market share is a similar story, with NSW holding a whopping 30% share; QLD sitting at 24% market share, and Victoria occupying 22%.

Victoria’s growth has stagnated in recent quarters, and the gap between Victoria and Queensland will not be closed unless we deliver higher growth rates.

“Over the last three consecutive quarters, Victoria’s growth has flatlined around the billion-dollar mark, compared to an average growth rate of $4-5 billion per quarter from March 2022 to March 2023, which is a worrying sign as we look to regain our pre-pandemic national position,” Ms Mariani said.

Victoria’s visitor economy has the potential to grow a further $16 billion to $53 billion by 2028, according to recent projections from Tourism Research Australia.

“Let’s celebrate our success that in the year to March 2023, Victoria’s visitor economy more than doubled in value from the same time in 2022, growing from $16.4 billion to a record $35 billion – an astounding achievement that occurred 18 months ahead of recovery plans outlined in 2022. We must not, however, take our eyes off the $16 billion prize available to us,” Ms Mariani said.

That is why VTIC’s 2024/25 Victorian State Budget Submission is focused on the growth opportunity that exists for our state and ensuring Government invests in the continued escalation of the critical contribution that our sector can make to the state’s fragile economic position.

VTIC convened multiple sessions over the past six months to engage with more than 100 industry members in framing its submission, which adopts a very pragmatic approach to the asks, recognising the challenging fiscal position that the state is working to overcome.

“With the next two budget years projected to be very lean, and the reality that there will not be significant dollars to invest in the major infrastructure projects the industry needs, we must go full throttle on driving demand for the state,” Ms Mariani said.

“The next two years of the forward estimates must invest in pushing hard to keep demand high for Victoria on a global level. That’s why we are seeking $40 million per annum over the next two years for Visit Victoria’s discretionary marketing budget so they can do the job they were created to do in taking Victoria to the world.”

VTIC’s State Budget Submission includes 26 recommendations across Five Growth Levers:

1. Shaping policy reform to encourage growth
2. Investing in growth with an eye to the future
3. Investing in our workforce and industry to support growth
4. Investing in tourism infrastructure to maximise growth
5. Supporting legacy development for growth in Metro Melbourne

With Victoria’s international recovery significantly lagging the national performance at 73% of pre-pandemic levels, compared to NSW at 96% and QLD at 94%, coupled with a slowing in visitation to our regional areas in Victoria, the Government must address this shortfall by driving demand.

“Victorians, particularly Melburnians, are increasingly travelling to overseas destinations which is why the new ‘Every bit Different’ campaign initiated by Visit Victoria in January is so important,” Ms Mariani said.

“We need to be growing demand from interstate visitors to regional Victoria, as Victorians choose to satisfy the pent-up demand for overseas holidays. Only through investment and commitment from the Victorian Government, coupled with the investment and passion of the industry to succeed, will Victoria achieve the projected growth over the next four years and fully realise the $16 billion prize on our horizon.”