VisitScotland Celebrates with Julie the Cow in Winter Campaign

VisitScotland 

VisitScotland is ringing in the New Year with a heartwarming and moo-ving tribute to Scotland's beloved furry residents. Introducing Julie the Highland Coo (cow), the face of the destination's latest winter campaign aimed at attracting more visitors to the Scottish Highlands and beyond during the colder months. Julie, the charming Highland Coo, dons bespoke Scottish knitwear as she showcases the warmth, beauty, and hospitality of Scotland's winter wonderland, from snow-capped peaks to peaceful woodland walks.

Julie’s campaign kicks off from Newton Farm Holidays and Tours, highlighting Scotland’s seasonal appeal while encouraging travellers to enjoy the magic of a winter escape in one of the world’s most stunning destinations.

Winter Magic in Scotland: 6 Must-Do Activities

A winter trip to Scotland offers unforgettable experiences that can be found in few places on Earth. Whether you're an adrenaline junkie or seeking peace and serenity, Scotland has something special to offer:

1. Walk on the Wild Side
   Winter in Scotland is a fantastic time to witness the stunning wildlife that thrives in this rugged landscape. From spotting orcas in Shetland to magical mountain hares against the snowy backdrop of the Cairngorms, Scotland's winter wildlife is sure to impress. Birdwatchers will delight in sightings of Whooper Swans, Shelduck, Greenshank, Merganser, Lapwing, and Oystercatcher, especially during winter walks around Scotland’s majestic lochs and woodlands.

2. Keep Mooo-ving
   Adventure lovers need not slow down during Scotland’s winter months. The country offers a range of thrilling winter sports across five ski resorts, year-round mountain biking trails, and the world’s first inland surf resort. No matter your adrenaline level, Scotland is the perfect destination to stay active and enjoy its rugged terrain.

3. Reach for the Stars
   Shorter daylight hours offer the perfect opportunity for stargazing, and Scotland’s low light pollution makes it one of the best places in the world to catch the spectacular Northern Lights. For the ultimate stargazing experience, you can stay in unique accommodations like lighthouse keeper cottages or castles with private beaches, all while marveling at the night skies.

4. Tune in to the Mooo-sic (and Relight Your Fire)
   Winter in Scotland is rich with cultural events, bringing vibrant music and traditional festivities to the heart of the country. Celtic Connections in Glasgow (16th January – 2nd February 2025) offers a chance to experience the best in folk, roots, and world music. The Up Helly Aa Fire Festivals in Shetland, which run from January to March, are a unique celebration of Viking heritage. In late January, Scots celebrate Burns Night, a celebration of the National Bard Robert Burns, where visitors can join in ceilidh dances to warm up and create unforgettable memories.

5. Enjoy Hearty Tummy-Warmers
   Scotland's winter cuisine is the perfect way to stay warm and indulge in comforting flavours. From haggis and porridge to whisky and Cullen skink (a creamy fish soup), the country’s hearty dishes are designed to keep you cosy. New eateries and distilleries are always emerging, such as Margo, a new Scottish seafood restaurant in Glasgow, and Edinburgh Gin’s new distillery which promises unforgettable tasting experiences. Scotland’s newest distillery in Shetland, The Lerwick Distillery, will also welcome visitors in 2025, bringing fresh whisky experiences to the far north.

6. Bring on the Heat
   Winter in Scotland is a time to unwind and recharge. The country is home to countless cosy cabins and properties with private hot tubs and saunas, perfect for those looking to relax after a day exploring the great outdoors. Whether nestled in the Highlands or overlooking a secluded loch, these winter retreats provide the ultimate way to slow down and embrace the serene beauty of Scotland's winter landscape.

Julie the Highland Coo: A Symbol of Scottish Warmth

Julie the Highland Coo is not just a charming mascot for the VisitScotland winter campaign; she represents the warmth and hospitality that define Scotland. As winter settles in, Julie invites travellers to embrace Scotland’s unique brand of comfort and charm, from its stunning landscapes to its vibrant culture and rich heritage.

Whether you’re seeking adventure, relaxation, or cultural enrichment, Scotland in winter offers something truly special. Julie’s campaign highlights the country's exceptional winter offerings, reminding us all that the new year is the perfect time to explore Scotland’s natural beauty, history, and heartwarming traditions.

So, moo-ve over to Scotland this winter and let Julie the Highland Coo lead you to an unforgettable experience! 

Website: https://www.visitscotland.com/

Coos in Cardis: Scotland’s Winter Glow-Up

Julie the Highland Coo 

Scotland in winter is a magical transformation of landscapes, culture, and adventure. VisitScotland’s latest campaign, Coos in Cardis, takes inspiration from the beloved Highland cows to celebrate this enchanting season, inviting visitors to wrap up warm and embrace the wonders of Scotland’s colder months.

Julie the Highland Coo: A Star is Born

Julie the Highland Coo has become the star of VisitScotland’s winter campaign, showcasing bespoke knitwear designed by talented artisans at A’ The Airts Community Centre in Sanquhar, Dumfries & Galloway. Adorned in vibrant blues and purples reminiscent of Scotland’s thistle, Julie’s cozy couture highlights both the charm of Highland coos and the nation’s rich textile heritage.

Newton Farm Holidays and Tours in Angus, where Julie resides, offers visitors a unique opportunity to meet these iconic creatures and experience authentic farm life. Owner Louise Nicoll describes the farm as a perfect winter escape:

“Scotland’s magic truly shines in winter, with its crisp air, serene landscapes, and an undeniable sense of cosiness. Our farm tours offer an immersive way to connect with nature and Scotland’s rich agricultural heritage.”

Winter Adventures in Scotland

Scotland’s winter season is a time of contrasts—ethereal golden light during the day, cozy fireside evenings, and a blend of adventure and relaxation. Here are some must-experience highlights:

1. Walk on the Wild Side

Hibernation is overrated! Winter is a prime time to witness Scotland’s amazing wildlife. From orca sightings in Shetland to mountain hares bounding through the snow in the Cairngorms, nature comes alive in the colder months. Birdwatchers can spot Whooper Swans, Oystercatchers, and more along Scotland’s scenic trails.

2. Keep Mooo-ving

For adrenaline seekers, Scotland’s winter offerings include skiing at one of five resorts, mountain biking on all-year trails, and even surfing at the world’s first inland surf lagoon.

3. Reach for the Stars

Shorter daylight hours mean longer opportunities for stargazing. Scotland’s dark skies provide some of the best celestial views, and the Northern Lights often make an appearance. Unique accommodations like lighthouse cottages and castle stays make the experience even more unforgettable.

Cultural Celebrations and Winter Warmers

Festivals to Warm the Soul

Winter in Scotland is a celebration of culture and creativity. Don’t miss:

• Celtic Connections (16 Jan - 2 Feb 2025, Glasgow): A showcase of folk and world music.
• Up Helly Aa Fire Festivals (Jan - Mar 2025, Shetland): A fiery tribute to Viking heritage.
• Burns Night (25 Jan): Scotland’s National Bard, Robert Burns, is celebrated with ceilidhs, haggis, and poetry.
• Spectra Festival of Light (6 - 9 Feb 2025, Aberdeen): Illuminating the city with stunning light displays.

Savour the Flavours of Scotland

Indulge in hearty Scottish fare like Cullen skink, haggis, and whisky. New culinary hotspots include:

• Margo (Glasgow): A seafood-focused menu from the team behind Ox and Finch.
• Edinburgh Gin Distillery: A newly opened visitor center offering immersive experiences.
• The Lerwick Distillery (Shetland): Set to open in 2025, this will be Scotland’s most northerly distillery.

For a sweeter treat, cozy cafés and hot chocolate spots in Edinburgh and Perthshire provide perfect winter pick-me-ups.

Coorie In: Scotland’s Take on Cosiness

Embrace Scotland’s version of hygge, coorie, by staying in a cozy cabin with a private hot tub or relaxing in an outdoor sauna. These tranquil retreats are ideal for unwinding after a day of exploring Scotland’s great outdoors.

Plan Your Winter Escape

Newton Farm Holidays and Tours, Forfar

With its snow-dusted peaks, sparkling lochs, and warm welcomes, Scotland is the perfect destination for a winter getaway. Whether you’re chasing wildlife, soaking in culture, or simply seeking solace by the fire, Scotland offers an experience like no other.

As Julie the Highland Coo proves, even winter can be stylish and heartwarming in Scotland. So, wrap up in your coziest cardigan and herd your way to the Home of the Cosy Coos this winter—you won’t be disappointed!

For more inspiration and bookings, visit VisitScotland’s Winter Experiences.