Museums go digital to survive pandemic

A poster for a 3D experience at a museum in central Việt Nam.
Three museums in Đà Nẵng have offered virtual versions
for visitors during social distancing.
Photo courtesy of Lý Hòa Bình

Museums in the central city of Đà Nẵng have been able to ride out several waves of the coronavirus through online exhibitions and exchanging up-to-date information with visitors through smartphones and social networks

Database digitalisation, 3D experiences, audio guides and virtual visits have been introduced to offer non-contact services at three popular museums in the city: the Đà Nẵng Museum, the Đà Nẵng Chăm Sculpture Museum and the Đà Nẵng Fine Arts Museum.

Despite four social distancing orders, the museums have managed to maintain an active working status despite the coastal tourist hub being hit by the virus.

Regular exhibitions, which were scheduled before the pandemic outbreak, have opened online or had virtual versions for people to find updated information and see showpieces.

“We had plans for events amid the pandemic outbreak. Information technology applications, digitalising database of artefacts and exhibits and 3D scanning images were used to better support viewers exploring the museum,” Vice Director of the Đà Nẵng Fine Arts Museum Nguyễn Thị Trinh told Việt Nam News.

“All exhibitions are kept going by updated images and information at the museum website, and Facebook on the digital version. We do not leave the museum in deadlock due to the coronavirus pandemic.”

She said the detailed introduction of authors, and artefacts from every exhibition were available for all virtual visits, while video clips offered real views of exhibition spaces and activities.

Strict coronavirus prevention measures had remained active since the city's tourism industry was damaged by the pandemic, she added.

Trinh said the museum had also hosted an online Children’s Day painting exhibition by posting dozens of artworks from kids in Đà Nẵng, celebrating Museum Week in Việt Nam as well as responding with interaction and information communication in virtual museums on the International Museum Day.

The Fine Arts Museum, the only one of its kind in the Central and Central Highlands region, displays sculptures and paintings of contemporary fine arts from Đà Nẵng and wider central Việt Nam.

Virtual exhibitions
The Chàm Sculpture Museum – one of the most popular destinations in the city – and one of the city’s tourism magnets immediately introduced a 3D experience for tourists visiting the museum. The digital tourism introduction was seen as an option in keeping the museum's doors open for all visitors during the pandemic.

“All exhibits were scanned to allow visitors to tour the museum in Vietnamese and English, with an audio and visual introduction,” said Lý Hòa Bình, a communication employee at the museum.

He said the museum had already started an audio guide for tourists in 14 languages via smartphones for all visitors, and the system was useful during social distancing.

Bình said the 3D and audio guide systems depicted unique artefacts including sandstone statues found at many Chăm towers and excavations from the Sa Huỳnh Culture (between 2,500 and 3,000 years old) in central Việt Nam.

He said high-resolution images and videos of artworks and cultural artefacts of the museum had been presented on Google Arts & Culture – a global online platform – which had helped promote the museum to the public worldwide.

Bình said the museum and the Southeast Asian Art Academic Programme at the School of Oriental and African Studies, University of London, had also launched an English-language book titled Vibrancy in Stone – Masterpieces of the Đà Nẵng Museum of Chăm Sculpture, providing a collection of high-quality photographs highlighting the museum’s attractions to mark its 100th anniversary.

The 1915-built museum, situated on the west bank of the Hàn River, is the oldest museum in Đà Nẵng.

Meanwhile, audio guides in Vietnamese, English and French were introduced at the Đà Nẵng Museum, and a database of tangible and intangible cultural heritage was digitalised.

The Director of the museum, Huỳnh Đình Quốc Thiện, said that some key parts of the database including more than 3,300 documents, films, sound recording and heritage photos had been selected for tourists visiting the site.

He said the audio guide of the National Cultural Intangible Heritages including the Stone Arts Sculpture of Non Nước craft village, Tuồng Xứ Quảng (Quảng Nam’s classic drama), Whale Worshipping (Lễ Hội Cầu Ngư), and the UNESCO-recognised Bài Chòi (folk singing) could be accessed by using a QR code for visitors at the museum.

Despite the absence of tourists, the city’s museum system, which usually hosts around 500,000 visitors per year, has been one of the most dynamic destinations in central Việt Nam in dealing with the pandemic.

The virus has pushed the city’s tourism back 20 years in terms of revenue, suffering a 56.4 per cent reduction.

Đà Nẵng only hosted 2.7 million tourists in 2020 for US$183 million revenue, a huge drop in a city where tourism is key to the local economy.

The city's statistics showed that 40 per cent of tourist businesses have suspended operation, while 76 per cent have reduced their labour force.
Source: VNS
Tags: Museums, digital, 3D experiences, audio guides, virtual visits,

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