Acknowledging that many Australians' holiday plans were disrupted during December and January, Tourism Australia is confident that citizens will be eager to book a holiday soon.
“Despite border closures and travel restrictions, Tourism Australia’s latest research shows that overall domestic consumer confidence is at an eight-month high and more than half of all Australians are considering or planning interstate travel,” Tourism Australia said.
“The activity next week aims to combat post-holiday blues and give consumers something to look forward to by inspiring to book their next Australian holiday now.”
Businesses can align with the Holiday Here This Year campaign activity by downloading the industry toolkit and adding the campaign logo to marketing and social media materials. Adding the #HolidayHereThisYear hashtag to social media posts will also help businesses to be seen and be part of the conversation next week when Tourism Australia's promotional activity will be encouraging potential visitors to look out for the tag.
For more information about the Holiday Here This Year campaign, visit the Tourism Australia website and follow Tourism Australia’s corporate social media in coming days.
Website: www.theholidayandtravelmagazine.blogspot.com.au
Destination NSW
https://www.destinationnsw.com.au/
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