Dragon Fruit Bread in Vietnam

People in #Vietnam are flocking to a bakery that sells pink bread that invented to use up the tons of Dragon fruit going unsold because of the Corona virus.

BusinessInsider
A bakery in Vietnam has created a new type of bread to use up the tons of dragon fruit going unsold due to the coronavirus outbreak.

Massive amounts of dragon fruit have been going unsold in Vietnam, as some countries close down much of its trade borders due to Coronavirus concerns. In an effort to use up the excess fruit from farmers, Ho Chi Minh City-based chain ABC Bakery developed a new recipe for bright pink bread, replacing 60% of the water in the dough with dragon fruit smoothie.

The bread was an instant sensation in Vietnam. Even as the chain quickly ramped up production to make 20,000 loaves of dragon fruit bread a day, people loved it and lined up to buy them. ABC Bakery told Dantri International News last week that it had been forced to limit customers to only buying five loaves at a time.

The dragon fruit isn’t overpowering, but adds a very subtle hint of floral fruitiness.

#Inventions like dragon fruit bread reveal how companies can adapt in trying times — and, in some cases, create something new and delicious.