Wednesday 8 March 2017

HURLEY’S WORLD TOUR TEAM SET TO DROP IN ON FREE HURLEY ART & FITNESS POP-UPS

In the lead in to the WSL Championship Tour kicking off at Snapper Rocks, Hurley is launching an interactive surf coaching, art and fitness pop-up at the Tweed Heads Greenmount SLSC, with a range of free activities and some of the biggest names in surf on-hand to inspire and educate.

With reigning world champion John John Florence along with Filipe Toledo, Julian Wilson, Kolohe Andino, Carissa Moore, Lakey Peterson and Adrian ‘Ace’ Buchan all in Snapper to compete, some of the Hurley surfers will drop in on the Tweed Heads Greenmount SLSC throughout a jam-packed five-day program of free surf, art and fitness activations from Friday March 10 to Saturday March 18.

The unique Hurley Printing Press, hands-on board art demos with local artists, as well as surfer Q&A’s and board displays, will take up residence in the iconic Gold Coast club house – with every session attended by surf legend Wayne ‘Rabbit’ Bartholomew or some of the biggest names on the current world CT tour.

Also travelling to the Gold Coast for the event will be Hurley founder Bob Hurley and Hurley’s Pat O’Connell, former CT surfer and one of the stars of cult hit Endless Summer II.

In a showcase of surf heritage, Wayne “Rabbit” Bartholomew will conduct a Q&A session and special Hurley Printing Press evening at Café Dbah with a custom rabbit design – a caricature that was Rabbit’s signature board artwork when he was on tour – available to print on Hurley tees.

The one-of-a-kind Hurley Printing Press has been shipped in from California for the event, and allows hand-printing on-the-spot of customised tee designs. Rabbit will also have a retro board and demo day at the Greenmount SLSC.

Aussie surf hero Julian Wilson will also connect with the next gen of local surfing, hosting a special ‘Know More’ Q&A for groms and a custom Hurley Printing Press tee giveaway.

As he has for the last seven years, Wilson will also take to his hometown break in one-of-a-kind pink Hurley Julian Phantom Block Party boardshorts to raise funds and awareness for breast cancer. The limited edition boardies feature a pattern created by his mother and breast cancer survivor Nola Wilson.

This year, as part raising awareness for early detection, Julian has also launched a new Keep it Squeezy campaign aimed at encouraging younger females to check their breasts for lumps on a regular basis.

Special custom printed Keep it Squeezy tees will also be available from the Hurley Printing Press when Julian does his Q&A session on Saturday March 18.

Throughout the program of free activities Hurley will also have yoga for surfers, hands-on board art with local artists, strength and conditioning training for surfers, skate sessions, surf sessions and video analysis – with all sessions to be attended by a Hurley athlete (athlete names to be announced closer to the event).

Spots in the free Hurley Surf Club X Snapper activities are limited and available only through online registration at https://www.nike.com/events-registration/series?id=2953&days=-1

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