New fact sheet on internet usuage by visitors to NSW

The internet has changed the way consumers plan and book their travel and also how they stay connected while they travel. A new factsheet on internet use by visitors to NSW is now available on the Destination NSW website.

The paper highlights the following:

• The internet is the most commonly used source of information for both the international and domestic markets to NSW.
• International visitors, especially Western markets, are more likely to use the internet before and during their trip than domestic visitors.
• The four biggest international markets in terms of number of visitors who use the internet during their trips in Australia are New Zealand, United Kingdom, USA and China.
• The trend of using mobile phones for accessing the internet, especially amongst the Asian markets, means that businesses should ensure their websites are optimised for mobile viewing.
• Internet users from the international market are more likely to be aged 15 to 29 years while internet users from the domestic market are more likely to be aged 30 to 44 years.
• The most commonly pre-booked items on the internet among international visitors are international airfare and among domestic visitors was accommodation.
• Smartphones and notebook/laptop are the most common devices used by international visitors. A lower proportion of international visitors use hand held devices to access the internet. Maps are the most popular information accessed via hand held devices for international visitors.
• Making Wi-Fi available, especially free Wi-Fi, is also critical to visitors being able to easily find information and book travel arrangements during their trip.

To view the fact sheet, visit the Destination NSW website.