California Tourism Teamed with Google to Promote State’s Diversity

In the U.S., California is the third largest state. For its latest campaign, Visit California decided to reflect the state’s multiplicity by commissioning and creating an extraordinary collection of short films, teaming up with Google for a distinctive launch platform.

Released on February 28, the tourism board’s Dream 365 Project already took over the YouTube homepage in the U.S., Australia, Canada, and United Kingdom with “24 Hours. 24 Dreams,” introducing a new video every hour for 24 hours.

Caroline Beteta, Visit California president and CEO says that content-heavy campaign and partnership with YouTube is an indication of how consumers are now evaluating where to spend their vacation time and dollars.

The tie-up with YouTube parent Google started from a visit the tourist board made to the Google BrandLab in March 2013.

The 24 videos include Bob Burnquist’s floating skate ramp, Edward Sharpe’s Big Top and a first-ever California DreamGig with musical group Band of Horses to Coachella from the vantage point of a GoPro camera hovering above the crowd, a Boston Terrier’s Shasta Cascade adventure weekend and a female surfing legend taking on Mavericks.