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| Dr. Martin Buck, |
On 6 March 2013, the topics to be discussed at the ITB Future Day will include changes in consumer behaviour and travel patterns, the challenges posed by climate change and the prospects for information technology. Following the successful launch of the format in 2012, the Cruise Panel will highlight developments in the cruise industry. The keynote will be held by Manfredi Lefebvre d’Ovidio, chairman of the European Cruise Council and of Silversea Cruises. Dr. Temel Kotil, CEO of Turkish Airlines, will talk about the prospects of commercial aviation and the role of Turkish Airlines.
On 7 March 2013, the ITB Hospitality Day will focus on the hotel industry of the future. Students, tour operators and hotel managers will debate Generation Y’s expectations regarding travel and hotels. At a session entitled the “Hot Seat”, two students will question hotel managers about career opportunities and what employers expect from the next generation. Four hotel chains will present hotel concepts with a difference: they include a spectacle in 3-D, living in a cave and eco accommodation in the city. The growing market for mobile apps as a product marketing channel will also be the subject of debate.
On 8 March 2013, at the ITB Marketing and Distribution Day, award-winning travel journalist Doug Lansky will deliver a keynote asking why, despite social media, travellers are becoming increasingly unsociable and why those who represent responsible tourism act in irresponsible ways. A special survey on internet usage carried out by Arbeitsgemeinschaft Online Forschung (AGOF) will reveal important findings concerning the online activities of a tourism-related target audience. There will also be a session discussing the links between tour operators’ customer relationship management and new information technologies. The Innovation Forum will take a look at new target audiences, products and business models that are certain to have a long-term effect on market structures. They include the trend towards social travel und collaborative consumption and the increasing numbers of tourists from muslim countries and their special needs. The changes facing long-distance travel and the prospects for online startups with regard to customers and tour operators will also be examined, with GetYourGuide as an example. Jesko Perrey, division head of Marketing & Sales, McKinsey, will provide information on how to determine the return on investment from spending on modern media and will also highlight the failures of marketing and communication management which a McKinsey study has revealed.
From 6 to 8 March 2013, over a period of three days, the ITB Destination Days will examine the challenges facing international destination management and the outlook for the future. Topics include fast-growing travel markets such as health tourism, sustainable tourism and gay and lesbian travel. The focus at the ITB Destination Days will also be on Azerbaijan, next year’s Convention and Culture Partner, and on Indonesia, the partner country of ITB Berlin 2013.
On 7 March 2013 at the ITB CSR Day, leading figures from industry and politics will present concepts, examples of best practices and the economic prospects for sustainable tourism. Under the heading of “Holiday encounters in the light of CSR“, a Studiosus meeting will ask if a code of conduct is necessary and examine the role of tour operators and guests with regard to meeting local residents. Other topics include the Green Climate Fund, the impact of water shortages on locals and tourists, as well as the challenges and problems of putting a child protection code of conduct into practice.
On 6 March 2013 the Young Professional Day will offer newcomers to the job market and academically qualified young employees in the travel industry ideas for shaping their future.
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