Wednesday, 25 March 2026

Tourism as a Classroom: How Community Learning Tourism is Transforming Đà Nẵng, Viet Nam

A Lăng Như, director of the Tà Lang
Central Viet Nam is redefining the purpose of travel. In the vibrant coastal city of Đà Nẵng, tourism is evolving beyond traditional sightseeing and entertainment into something far more meaningful. A new model known as community-based learning tourism (CLT) is turning journeys into immersive educational experiences where travellers learn directly from the people and landscapes that shape the region.

Instead of watching cultural performances from a distance, visitors are stepping into real community life, discovering local knowledge, environmental challenges and traditional skills. This innovative approach is positioning Đà Nẵng as a leader in sustainable tourism in Viet Nam and across Southeast Asia.

Community-Based Learning Tourism: A New Way to Experience Viet Nam

Community-based learning tourism combines three important elements: travel, education and community participation. Visitors explore local destinations while learning from residents who share their knowledge, traditions and environmental practices.

In Giàn Bí, a resettlement village for the Cơ Tu people, travellers gather around local artisans to learn about traditional weaving techniques passed down through generations. In nearby Nam Yên Valley, farmers explain the challenges of water scarcity and the importance of forest restoration. Along the Thu Bồn River near Hội An, boat operators introduce visitors to the fragile nipa palm ecosystem and its role in protecting riverbanks and supporting biodiversity.

Rather than being entertainers for tourists, local people become educators and guides, welcoming travellers into theirDown Travel and Connecting with Nature
Unlike mass tourism, which often prioritises fast-paced sightseeing and crowded attractions, CLT encourages travellers to slow down and connect with their surroundings.

Visitors participate in daily community activities, stay with local families, learn about sustainable farming, and explore ecosystems that are vital to the region’s future. These experiences help travellers understand the environmental and social realities of the places they visit.

This slower and more meaningful style of travel creates a deeper connection between visitors and communities while promoting respect for local cultures and landscapes.

Reviving Traditions and Protecting Local Ecosystems

Kim Bồng Community Learning Tourism Cooperative
Across Đà Nẵng and the surrounding region, community-based learning tourism is helping revive traditional skills and protect fragile ecosystems.

In Cẩm Kim village, historic crafts such as wooden boatbuilding, fishing techniques and rice paper making are being revitalised through interactive learning programs. In Cẩm Thanh, the once purely recreational coconut boat rides now take place within a broader effort to study and conserve the region’s nipa palm forests.

Meanwhile, in the mountainous district of Hòa Bắc, travellers can learn about forest restoration, water retention techniques and nature-based farming methods that help communities adapt to climate change.

By integrating education with travel, these programs ensure that cultural heritage and natural resources remain central to tourism development.

A Tourism Model Built by Communities

Community-based learning tourism is built on the concept that local communities should shape their own tourism future. Using the Asset-Based Community Development approach, each village identifies its strengths and builds tourism experiences around existing knowledge, resources and traditions.

Local cooperatives play an important role in organising activities, sharing income and encouraging residents to develop sustainable tourism products such as handicrafts, food experiences and cultural workshops.

This approach helps ensure tourism income remains within communities while giving residents a strong voice in how tourism grows and evolves.

Economic Opportunities and Ongoing Challenges

The roots of CLT in central Viet Nam can be traced to the islands of Cù Lao Chàm, located off the coast near Hội An. Once facing severe environmental pressure from tourism waste and marine degradation, the islands adopted a community-led eco-tourism model that dramatically improved both conservation outcomes and local livelihoods.

Within a decade of implementing the model, many residents shifted from fishing to tourism-based livelihoods, and average incomes increased significantly.

Despite this success, CLT still faces challenges in other areas of Đà Nẵng. Tourism products need further diversification, and communities often require support in marketing and communication to reach wider audiences.

Young people with digital skills are increasingly helping promote the model, introducing these unique learning experiences to travellers interested in sustainability, research and educational tourism.

Placing Nature at the Centre of Tourism

Chiêu Kỳ in Hòa Bắc
Protecting nature remains the central mission of community-based learning tourism in Đà Nẵng. As rapid development brings new resorts, housing projects and entertainment complexes to central Viet Nam, fragile ecosystems such as forests, rivers and coastal wetlands face increasing pressure.

CLT programs encourage conservation through practical action. Visitors may help plant nipa palm trees along riverbanks, participate in waste reduction initiatives, or support marine conservation efforts.

These activities demonstrate how tourism can support environmental protection rather than harm it.

For many visitors, these experiences create lasting connections with local communities and inspire them to become more responsible travellers.

A Meaningful Future for Tourism in Viet Nam

Community-based learning tourism is reshaping the tourism landscape in Đà Nẵng. By turning travel into a shared learning experience, the model encourages deeper cultural understanding, environmental awareness and stronger community economies.

As more travellers seek meaningful and responsible journeys, this innovative approach may well represent the future of tourism in Viet Nam. Visitors leave not only with memories of beautiful landscapes, but also with new knowledge and a deeper appreciation for the communities who protect them.

Travel Information

Da Nang Tourism Promotion Centre
Website: https://danangfantasticity.com

Vietnam National Administration of Tourism
Website: https://vietnam.travel

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Bangkok Beckons: IT&CMA and CTW APAC Set the Benchmark for Asia-Pacific Business Events

IT&CMA and CTW APAC
Reflecting on a Remarkable 2025 Success


The global MICE industry continues to evolve at pace, and few events demonstrate this better than IT&CMA and CTW APAC 2025. Held in the vibrant city of Bangkok, the event delivered a powerful platform for meetings, incentives, conferences and corporate travel professionals to connect, collaborate and innovate.

The 2025 edition marked a significant milestone, bringing together a diverse mix of exhibitors, buyers and delegates from across the Asia-Pacific region and beyond. The event successfully showcased emerging destinations, cutting-edge solutions and the latest trends shaping the future of business events and corporate travel.

A Hub for Global MICE Connections

IT&CMA, combined with Corporate Travel World (CTW) APAC, has long been recognised as one of Asia’s leading double-bill events for the MICE and corporate travel sectors. The 2025 edition strengthened this reputation by delivering high-quality business appointments, strategic networking opportunities and insightful knowledge sessions.

Exhibitors reported strong engagement levels, while delegates benefited from meaningful connections and actionable insights. The event’s structured format ensured that participants maximised their time, resulting in tangible business outcomes and long-term partnerships.

Key Achievements and Industry Impact

IT&CMA and CTW APAC
The success of IT&CMA and CTW APAC 2025 can be measured through several key achievements. These included increased international participation, expanded exhibitor showcases and a robust conference programme that addressed critical industry topics such as sustainability, digital transformation and evolving traveller expectations.

The event also highlighted the resilience and adaptability of the MICE sector, demonstrating how industry stakeholders are embracing innovation to navigate a rapidly changing landscape. From hybrid event solutions to enhanced delegate experiences, the 2025 edition set a new benchmark for excellence.

Innovation, Education and Engagement

A standout feature of IT&CMA and CTW APAC is its commitment to education and professional development. The conference sessions in 2025 provided valuable insights from industry leaders, covering trends in corporate travel management, event technology and destination marketing.

Interactive formats, panel discussions and workshops ensured that delegates were actively engaged, fostering knowledge exchange and collaboration. This focus on learning continues to position the event as a must-attend for industry professionals seeking to stay ahead of the curve.

Looking Ahead to IT&CMA and CTW APAC 2026

IT&CMA and CTW APAC
Building on the success of 2025, IT&CMA and CTW APAC 2026 promises to deliver an even more dynamic and immersive experience. With enhanced programmes, expanded networking opportunities and exciting new features, the upcoming edition is set to take the event to the next level.

Attendees can expect a stronger focus on innovation, sustainability and global collaboration, along with a curated selection of exhibitors and buyers representing the best of the industry. The 2026 event will continue to drive business growth while inspiring new ideas and partnerships.

Why You Should Attend

For MICE professionals, corporate travel managers and destination marketers, IT&CMA and CTW APAC offers an unparalleled opportunity to connect with key stakeholders, discover new products and gain valuable industry insights.

The event’s strategic location in Bangkok adds to its appeal, offering delegates access to world-class venues, exceptional hospitality and a rich cultural experience. It is the perfect setting for combining business with inspiration.

Be Part of the Future of MICE

As the industry looks ahead, IT&CMA and CTW APAC remains at the forefront of innovation and collaboration. The success of the 2025 edition has set a strong foundation, and the 2026 event is poised to build on this momentum.

For those seeking to be part of the next big step in the MICE industry, attending IT&CMA and CTW APAC 2026 is an opportunity not to be missed.

For more information, visit: https://itcma.com/     https://apac.corporatetravelworld.com/

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Lost World Water Park Pattaya: The Ultimate Family Day Pass Experience at Centara Grand Mirage Beach Resort

The Lost World Water Park
A Tropical Water Adventure in the Heart of Pattaya

For travellers seeking the perfect blend of relaxation and excitement, the Lost World Water Park Day Pass at Centara Grand Mirage Beach Resort Pattaya offers one of the best family-friendly experiences in Thailand. Located along the beachfront of Pattaya, this themed water park brings together adventure, comfort, and tropical leisure in one destination.

Designed with a Lost World jungle theme, the water park creates an immersive environment where guests of all ages can enjoy a full day of fun surrounded by waterfalls, greenery, and imaginative design elements. It is an ideal choice for families, couples, and groups looking for a memorable day out in Pattaya.

Thrilling Water Slides and Interactive Attractions

At the core of the Lost World Water Park are its exciting water slides and interactive features. Visitors can experience a variety of slides suitable for different thrill levels, from high-speed rides to more relaxed family-friendly options.

The splash zone provides a safe and engaging space for younger guests, while the lazy rivers allow visitors to drift peacefully through scenic waterways. Multiple swimming pools are available throughout the park, offering both active and relaxed environments for cooling off under the tropical sun.

Family-Friendly Facilities and Relaxation Spaces

The Lost World Water Park
The Lost World Water Park is designed to cater to visitors of all ages, making it an ideal destination for family travel in Pattaya. Parents can relax in comfortable lounge areas while children enjoy supervised water play zones and attractions tailored to their age group.

The park’s layout ensures easy access between different areas, allowing families to stay connected while exploring the various experiences on offer. With shaded seating areas, dining options, and attentive service, the environment supports both leisure and convenience.

Day Pass Pricing and Value

The Lost World Water Park Day Pass provides excellent value for a full day of entertainment. Adult admission is priced at THB 1,250 net, which includes THB 500 credit redeemable at Coast, enhancing the overall experience with food and beverage options.

For children between 90 and 140 cm in height, the entry fee is THB 600 net, making it an affordable choice for families travelling with young guests. The combination of attractions and included credit ensures that visitors receive both enjoyment and added value during their visit.

Opening Hours and Planning Your Visit

The Lost World Water Park
The water park operates daily from 09:00 to 18:00 hrs, giving guests ample time to explore all attractions at a comfortable pace. Arriving early is recommended to make the most of the day, especially during peak travel periods when Pattaya is most popular.

Visitors can plan their itinerary to include a mix of active play, relaxation, and dining, ensuring a balanced and enjoyable experience throughout the day.

Stay and Experience the Full Resort Lifestyle

Beyond the water park, guests can extend their experience by staying at the resort itself. Centara Grand Mirage Beach Resort Pattaya is known for its unique design, beachfront location, and wide range of amenities that cater to families and leisure travellers.

The resort combines accommodation, dining, and entertainment, allowing guests to enjoy a complete holiday experience without leaving the property. From beachfront relaxation to family activities, it is a destination designed for shared moments and memorable stays.

Why the Lost World Water Park is a Must-Visit in Pattaya

The Lost World Water Park
The Lost World Water Park stands out as one of Pattaya’s top attractions for families and travellers seeking a fun-filled day by the sea. Its combination of themed design, diverse water attractions, and convenient facilities makes it an appealing option for both local and international visitors.

Whether you are planning a short getaway or a longer holiday in Pattaya, this water park offers an engaging way to enjoy Thailand’s tropical climate while creating lasting memories with family and friends.

Centara Grand Mirage Beach Resort Pattaya

Website: https://www.centarahotelsresorts.com
Location: 277 Moo 5, Naklua, Banglamung, Chonburi 20150, Thailand
Phone: +66 (0) 38 301 234

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Thailand Takes the Global Stage: Inside the Power of the Thailand Convention & Exhibition Bureau

Naga serpent statue and a white Buddha statue
A Strong Presence at AIME 2026

At AIME 2026 in Melbourne, the global business events industry came together to explore emerging destinations, partnerships and innovation. Among the most impressive exhibitors was the Thailand Convention & Exhibition Bureau, whose professionalism and strategic vision stood out.

During the event, I met Nathinee Chamchan (Nee), Senior Manager, Meetings and Incentives Department at the bureau. The discussion provided valuable insight into how Thailand continues to position itself as a leading destination for meetings, incentives, conferences and exhibitions.

What the Thailand Convention & Exhibition Bureau Does

The Thailand Convention & Exhibition Bureau, widely known as TCEB, is the official government agency responsible for promoting and developing Thailand’s MICE industry. Its role is to attract international business events, support organisers and enhance the country’s global competitiveness.

TCEB offers a comprehensive suite of services, including bid assistance, financial support, event marketing, logistical coordination and access to a strong network of local partners. By working closely with event planners, associations and corporate clients, the bureau ensures that events held in Thailand are seamless, successful and impactful.

Why Thailand is a Leading MICE Destination

Thailand has long been recognised for its hospitality, cultural richness and accessibility. In recent years, it has also emerged as a powerhouse in the global MICE sector, offering world-class infrastructure and diverse event experiences.

Cities such as Bangkok, Phuket and Chiang Mai provide a wide range of venues, from large-scale convention centres to boutique meeting spaces. Combined with excellent international connectivity and high-quality accommodation, these destinations cater to events of all sizes.

Tailored Support for Meetings and Incentives

One of TCEB’s key strengths is its focus on customised support for meetings and incentive travel. The bureau works closely with organisers to design programs that align with specific objectives, whether it is corporate engagement, team building or knowledge exchange.

From cultural experiences and gala events to unique off-site venues, Thailand offers countless opportunities to create memorable and impactful programs that go beyond traditional business events.

Innovation, Sustainability and Growth

Udon Thani
TCEB is committed to driving innovation within the MICE sector, embracing digital solutions and new event formats to meet evolving industry demands. Hybrid events, smart technology and enhanced delegate experiences are all part of Thailand’s forward-looking approach.thai

Sustainability is also a key priority, with initiatives that promote environmentally responsible practices, community engagement and long-term value creation. This ensures that events contribute positively to both the economy and local communities.

A Destination That Delivers More

Thailand’s appeal extends beyond its infrastructure. Delegates can experience world-renowned cuisine, vibrant culture, wellness retreats and stunning natural landscapes, making it an ideal destination for blending business with leisure.

This unique combination enhances the overall event experience, encouraging longer stays and deeper engagement with the destination.

A Lasting Impression on the Global Stage

The presence of the Thailand Convention & Exhibition Bureau at AIME 2026 reinforced its commitment to strengthening international partnerships and showcasing Thailand’s capabilities. Their professionalism and comprehensive offerings made a strong impression throughout the event.

Meeting Nathinee Chamchan highlighted the bureau’s dedication to excellence and its proactive approach to supporting the global business events community.

Plan Your Next Event in Thailand

For event planners seeking a destination that combines world-class facilities, exceptional service and unforgettable experiences, Thailand remains a top choice. With the support of the Thailand Convention & Exhibition Bureau, hosting a successful and memorable event has never been easier.

For more information, visit: https://www.tceb.or.th/en/
Nathinee Chamchan (Nee) Senior Manager, Meetings and Incentives Department, Thailand Convention & Exhibition Bureau. Email: nathinee_c@tceb.or.th

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Global Storytellers Arrive in Sydney: International Fiction Stars at the 29th Sydney Writers’ Festival

Lily King
A World of Fiction Comes to Sydney


The 29th Sydney Writers’ Festival is set to welcome some of the world’s most exciting international fiction writers, bringing a diverse mix of storytelling, imagination, and cultural perspectives to Australia’s largest literary celebration. Taking place in Sydney from 19 to 24 May 2026, the festival’s international fiction program highlights bestselling novelists, rising literary voices, acclaimed poets, and fantasy masters who are shaping contemporary literature.

Readers attending the festival will experience conversations and performances from authors whose recent books have captivated global audiences. From deeply personal literary fiction to epic fantasy worlds and thought-provoking cultural narratives, the program reflects the remarkable breadth of storytelling in modern literature.

For travellers and literature lovers alike, the festival provides a unique opportunity to hear from globally acclaimed writers while enjoying Sydney’s vibrant cultural atmosphere.

Bestselling Novelists Share Their Latest Stories

Several novelists whose books dominated international reading lists in 2025 will appear at the festival to discuss their work and creative journeys.

Lily King, one of America’s most admired contemporary authors, presents her highly anticipated novel Heart the Lover, released in 2025. The book explores the complexities of love, desire, friendship, and loss, offering readers an emotionally resonant narrative that continues her reputation for powerful storytelling.

Debut author Florence Knapp also joins the festival with her widely discussed novel The Names. Her story explores family dynamics and the life-changing decisions that shape personal identity. The novel’s emotional depth and compelling narrative have helped it connect strongly with readers around the world.

Stories That Explore Culture, Identity and Heritage

Maria Reva 
The Sydney Writers’ Festival has long been known for showcasing global voices that reflect diverse cultures and perspectives.

Ukrainian-born writer Maria Reva will discuss her novel Endling, a powerful exploration of extinction, nationalism, and cultural inheritance. Through her writing, Reva examines the complex relationships between history, identity, and the future of cultural traditions.

Crime fiction author Michael Bennett brings a unique perspective to the genre through his work Carved in Blood. Writing from a Māori cultural viewpoint, Bennett explores themes of justice, heritage, and community within the framework of gripping crime narratives.

Scottish poet Michael Pedersen makes his fiction debut at the festival with Muckle Flugga, a novel that reflects on belonging, resilience, and the emotional landscapes of identity. His appearance promises to bridge the worlds of poetry and prose with a distinctive voice.

Another beloved international guest is Irish novelist Niall Williams, whose reflective storytelling has earned global admiration. Williams will discuss his novel Time of the Child while sharing insights into his writing life and the rural Irish landscape that continues to inspire his work.

Fantasy Worlds and Mythical Storytelling

Fantasy literature plays a major role in the international fiction program, with several globally renowned writers exploring the worlds of myth, magic, and imagination.

Lev Grossman, the internationally bestselling author of The Bright Sword, will lead discussions on fantasy storytelling, mythology, and the enduring power of magical narratives. He will be joined by acclaimed fantasy writers R.F. Kuang and Australian favourite Garth Nix in conversations that will delight fans of epic storytelling.

Emerging literary voice Tigest Girma will introduce readers to her imaginative world through her novel Eternal Ruin. Her work blends real-world influences with fantastical elements, creating rich narratives that blur the boundaries between reality and myth.

Powerful Poetry and Literary Performance

Nikita Gill
Poetry remains an important part of the festival’s international program, with several influential poets performing and discussing their work.

Nikita Gill, whose bestselling poetry collections have gained global popularity, will perform readings from her latest work Hekate. Her lyrical exploration of mythology, identity, and empowerment has resonated strongly with audiences worldwide.

Pulitzer Prize-winning poet Mosab Abu Toha will also appear, sharing insights into the cultural and geographical influences behind his collection Forest of Noise. His poetry reflects deeply on land, memory, and the experiences that shape creative expression.

New Voices Exploring Modern Life and Digital Culture

The festival also highlights contemporary fiction that captures the emotional complexities of modern life.

Tony Tulathimutte will discuss his acclaimed work Rejection, a collection that examines millennial anxieties, social disconnection, and the strange realities of modern relationships. His writing explores themes of resentment, identity, and self-perception with sharp humour and cultural insight.

Josh Silver will introduce his adult fiction debut Fruit Fly, scheduled for release in 2026. His work explores the influence of digital media, internet culture, and online identity, offering a fascinating look at how technology shapes modern storytelling.

A Global Literary Event in the Heart of Sydney

Tony Tulathimutte
The Sydney Writers’ Festival continues to grow as one of the world’s most respected literary gatherings, attracting leading writers from across the globe. The international fiction program offers audiences the chance to hear directly from the authors behind some of the most influential books of the year.

Visitors travelling to Sydney for the festival can experience engaging author talks, book signings, panel discussions, and live performances across multiple venues throughout the city. Combined with Sydney’s iconic harbour, thriving arts scene, and world-class dining, the festival provides a cultural travel experience that is both inspiring and unforgettable.

For readers, writers, and curious travellers, the 29th Sydney Writers’ Festival offers a rare opportunity to connect with global literary voices while celebrating the timeless power of storytelling.

Sydney Writers’ Festival

Sydney, New South Wales, Australia
Festival Dates: 19 May – 24 May 2026
Official Website: https://www.swf.org.au
Visitor Information – Destination Sydney: https://www.sydney.com

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Five Days in a Perfect World: Discover the Magic of the National Folk Festival

The National Folk Festival 
A Celebration of Music, Culture and Community

Each autumn, the spirit of music, storytelling and cultural connection comes alive at the iconic National Folk Festival. Held at Exhibition Park in Canberra from 2 to 6 April, this much-loved event returns for nearly its 60th year, reaffirming its place as Australia’s home and heart of folk culture.

Bringing together passionate performers and audiences from across the country and beyond, the festival offers a unique opportunity to immerse yourself in a vibrant world of creativity, tradition and artistic expression.

World-Class Performers and Emerging Talent

Renowned for its diverse and dynamic program, the National Folk Festival showcases an impressive lineup of world-class performers alongside emerging artists. Musicians, storytellers and performers converge to share their craft, creating an atmosphere that is both intimate and electric.

From traditional folk melodies to contemporary interpretations, the festival celebrates the evolving nature of folk music while honouring its rich heritage. It is a place where new talent is discovered and established artists continue to inspire.

More Than Music: A Cultural Immersion

The National Folk Festival 
While music lies at its core, the festival extends far beyond the stage. Visitors can explore an engaging program of dance performances, poetry readings, circus acts and cultural showcases, offering something for every interest.

Interactive workshops invite guests to learn new skills, from musical techniques to traditional crafts, fostering a deeper connection with the art forms on display. This immersive approach makes the festival not just an event, but a living, breathing cultural experience.

A Unique Festival Experience in Canberra

Set in the heart of Canberra, the National Folk Festival is the longest-running event of its kind in Australia and remains the only festival of its scale and focus in the capital.

The welcoming atmosphere encourages a strong sense of community, where artists and audiences connect, collaborate and celebrate together. Whether you are a lifelong folk enthusiast or a curious first-time visitor, the festival offers an inclusive environment that captures the true essence of folk culture.

Why You Should Attend the National Folk Festival

The National Folk Festival 
The National Folk Festival stands out as one of Australia’s most treasured cultural events, delivering five days of music, creativity and connection. Its blend of world-class performances, grassroots talent and immersive experiences ensures that every visit is memorable.

For travellers seeking an authentic cultural journey, this festival provides a rare opportunity to engage with Australia’s diverse artistic landscape in one inspiring location.

The National Folk Festival runs from 2 to 6 April at Exhibition Park in Canberra. Early planning is recommended, as this popular event attracts visitors from across Australia and internationally.

The National Folk Festival 
Phone: 02 6262 4792
Email: info@folkfestival.org.au
Website: https://folkfestival.org.au

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Holiday Inn Queenstown Frankton Road: Lakeside Comfort and Convenience in New Zealand’s Adventure Capital

Holiday Inn Queenstown Frankton Road
Queenstown is one of the world’s most scenic destinations, famous for its alpine landscapes, thrilling adventure activities and vibrant lifestyle. Positioned along the shores of Lake Wakatipu with stunning views across the Frankton Arm, Holiday Inn Queenstown Frankton Road offers travellers a relaxing lakeside stay just minutes from the heart of the action.

Combining modern accommodation with convenient access to Queenstown Airport and nearby attractions, this contemporary hotel is an excellent choice for both leisure travellers and business visitors exploring New Zealand’s adventure capital.

A Scenic Lakeside Location Near Queenstown Airport

Holiday Inn Queenstown Frankton Road
Holiday Inn Queenstown Frankton Road enjoys a prime position overlooking the Frankton Arm inlet of Lake Wakatipu, offering guests spectacular views of the surrounding mountains and crystal-clear waters.

Located just seven minutes from Queenstown Airport, the hotel provides convenient access for domestic and international travellers arriving in the region. Its location along Frankton Road places visitors within easy reach of both Queenstown’s lively town centre and the nearby ski fields and outdoor adventure destinations.

Guests can also enjoy quick access to The Remarkables mountain range, one of the region’s most popular alpine attractions for skiing, hiking and sightseeing.

Modern Accommodation with Comfort and Style

Holiday Inn Queenstown Frankton Road features 75 newly renovated guest rooms designed to deliver both comfort and practicality. The spacious rooms are thoughtfully furnished with contemporary décor and modern amenities to ensure a relaxing stay.

Each room includes essential features that travellers expect from a quality hotel, allowing guests to unwind after a day spent exploring Queenstown’s outdoor adventures or attending business meetings.

The variety of room types ensures the hotel can cater to different travel needs, whether guests are visiting for a short weekend getaway, a business trip or a longer holiday exploring the South Island.

Facilities Designed for Business and Leisure Travellers

Holiday Inn Queenstown Frankton Road
The hotel offers a range of facilities designed to make every stay comfortable and convenient. Guests have access to high-speed WiFi throughout the property, allowing them to stay connected whether working remotely or sharing travel experiences online.

For those wanting to maintain their fitness routine during their stay, the hotel includes a modern fitness centre equipped with exercise facilities. A dedicated business centre is also available, providing travellers with practical services when work commitments arise.

Holiday Inn Queenstown Frankton Road also features meeting and event facilities, making it suitable for small conferences, corporate meetings and group gatherings.

Explore the Best of Queenstown

Staying at Holiday Inn Queenstown Frankton Road places travellers close to many of the region’s most popular attractions. Queenstown is internationally renowned for adventure tourism, offering activities such as skiing, bungee jumping, jet boating, hiking and scenic helicopter flights.

Visitors can explore the lively Queenstown town centre filled with boutique shopping, vibrant cafes and award-winning restaurants. The nearby waterfront is perfect for scenic walks, while wine lovers can take day trips to the famous vineyards of Central Otago.

The surrounding mountains, lakes and national parks also provide endless opportunities for outdoor exploration and photography.

A Relaxing Base in Queenstown

Holiday Inn 
Holiday Inn Queenstown Frankton Road offers travellers a comfortable and convenient base in one of New Zealand’s most breathtaking destinations. With its lakeside setting, renovated guest rooms and easy access to the airport and local attractions, the hotel provides a balanced mix of relaxation and accessibility.

Whether visiting Queenstown for outdoor adventure, a relaxing holiday or a business trip, the hotel delivers modern accommodation and welcoming hospitality in a spectacular alpine setting.

For travellers seeking comfortable accommodation with scenic lake views and convenient access to Queenstown’s attractions, Holiday Inn Queenstown Frankton Road provides a memorable stay in New Zealand’s South Island.

Website: https://www.ihg.com/holidayinn/hotels/us/en/queenstown/zqnfr/hoteldetail
Address: 594 Frankton Road, Queenstown, New Zealand
Phone: +64 3 442 6500

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Tuesday, 24 March 2026

Arabian Travel Market 2026 Rescheduled: Dubai Set for a Major Tourism Gathering This August

ATM 2026 Moves to August for a Stronger Global Turnout


The globally renowned Arabian Travel Market 2026 has officially been rescheduled, with new dates set for 17–20 August 2026 at the iconic Dubai World Trade Centre. Originally planned for May, the event’s organiser, RX, confirmed the change to ensure the safety, flexibility, and confidence of international attendees.

This strategic move reinforces Dubai’s position as a leading global hub for business events and tourism innovation, while allowing more industry professionals from around the world to participate.

A Premier Global Travel Industry Event

Now in its 33rd edition, the Arabian Travel Market remains one of the most influential gatherings in the global tourism calendar. The event brings together destinations, airlines, hospitality brands, travel technology providers, and industry leaders under one roof.

Held annually in Dubai, ATM is known for driving business opportunities, fostering partnerships, and showcasing the latest trends shaping the future of travel.

Why the Date Change Matters for Travellers and Industry Professionals

Danielle Curtis, the Exhibition Director
The decision to shift ATM 2026 to August reflects a commitment to creating a safe and accessible environment for all participants. By providing greater flexibility, organisers aim to maximise international attendance and ensure a successful, high-impact event.

For travel professionals, this means more opportunities to network, discover emerging destinations, and gain valuable insights into global tourism trends. For destinations and brands, it offers a powerful platform to connect with key decision-makers and expand their global reach.

Dubai: A World-Class Destination for Business and Leisure

Hosting ATM at the Dubai World Trade Centre highlights the city’s world-class infrastructure and reputation as a leading destination for international events. Visitors attending the exhibition can also explore Dubai’s iconic attractions, luxury hotels, and vibrant cultural scene.

From modern architecture to traditional souks, Dubai offers a unique blend of experiences that make it an ideal location for combining business with leisure travel.

Looking Ahead to August 2026

With preparations already underway, the organisers at RX are working closely with exhibitors and partners to ensure a seamless transition to the new dates. The August schedule is expected to deliver an even more dynamic and inclusive event, welcoming a diverse global audience.

As the travel industry continues to evolve, Arabian Travel Market 2026 will play a crucial role in shaping its future, making it an essential event for anyone involved in tourism and hospitality.

Event Details and Information

Event: Arabian Travel Market 2026
Dates: 17–20 August 2026
Venue: Dubai World Trade Centre
Location: Dubai, United Arab Emirates

Website: www.wtm.com/atm/en-gb.html
Organiser: www.rxglobal.com

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Dive Into Paradise in Just Hours: Discover the Great Barrier Reef with Tusa Reef Tours

Tusa Reef Tours
Experience the Great Barrier Reef Without the Full-Day Commitment

For travellers short on time but eager for unforgettable adventure, Tusa Reef Tours offers a seamless way to experience the world-renowned Great Barrier Reef in just half a day. Departing from Cairns, this expertly curated snorkelling experience combines convenience, comfort and natural wonder, making it one of the most accessible ways to explore the reef.

Perfect for both first-time visitors and seasoned travellers, the half-day tour delivers an immersive reef encounter without the need to dedicate an entire day.

A Relaxing Journey to the Outer Reef

Your journey begins aboard a safe and stable, recently refurbished vessel, designed for comfort and ease. The 90-minute cruise to the outer reef allows guests to relax on board while receiving a comprehensive briefing from the knowledgeable crew.

As you travel across the Coral Sea, anticipation builds for what lies beneath the surface. The crew carefully selects the best reef site on the day, ensuring optimal conditions for snorkelling and exploration.

Snorkel Among Vibrant Coral Gardens

Tusa Reef Tours
The highlight of the experience is the opportunity to snorkel in the pristine waters of the outer reef, often around the spectacular Saxon and Hastings Reef systems. With up to two hours in the water, guests can explore thriving coral gardens teeming with colourful fish and diverse marine life.

Whether you are new to snorkelling or highly experienced, expert guides are on hand to assist at every step. They help identify marine species, point out hidden reef features and ensure a safe and enjoyable experience for all.

The clarity of the water and the abundance of marine life make this a truly memorable encounter with one of the natural wonders of the world.

Designed for Comfort, Safety and Sustainability

Tusa Reef Tours places a strong emphasis on both guest experience and environmental responsibility. The professional crew is highly trained, providing attentive service and ensuring all guests feel confident and supported throughout the journey.

Equally important is the company’s commitment to preserving the reef for future generations. By promoting responsible tourism practices, Tusa Reef Tours ensures that visitors can enjoy the reef while contributing to its ongoing protection.

Relax and Recharge on the Return Journey

Tusa Reef Tours
After your time in the water, guests can unwind on the sun deck as the vessel returns to Cairns. The relaxed return journey provides the perfect opportunity to reflect on the experience while enjoying the ocean views.

Optional lunchboxes can be pre-purchased, and light snacks are available on board, making the trip both convenient and comfortable from start to finish.

Why Choose a Half-Day Reef Tour

For many travellers, time is a valuable commodity. This half-day experience allows visitors to explore the Great Barrier Reef while still leaving plenty of time to enjoy other attractions in Cairns.

It is an ideal option for those on tight itineraries, families seeking a manageable outing, or anyone wanting a high-quality reef experience without the commitment of a full-day excursion.

Plan Your Great Barrier Reef Adventure

With its combination of expert guidance, premium service and spectacular reef locations, Tusa Reef Tours delivers an exceptional half-day snorkelling experience that captures the magic of the Great Barrier Reef.

Tour Pricing:
$195 per adult (AUD)
$165 per child (AUD)

Tusa Reef Tours

Website: https://tusareeftours.com.au/
Phone: +61 (0)7 4047 9100
Email: info@tusareeftours.com.au
Address: PO Box 1276, Cairns QLD 4870, Australia

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Instant Happiness in Thailand: TAT’s Value Over Volume Strategy Redefines Travel in 2026

Grand Palace complex in Bangkok
Thailand is setting a new direction for tourism in 2026, focusing on meaningful travel experiences rather than simply increasing visitor numbers. The Tourism Authority of Thailand (TAT) is expanding its successful “Suk Thuntee Tee Tiew Thai” campaign, which translates to “Instant Happiness in Thailand,” under a strategy that prioritises value over volume.

The initiative aims to encourage domestic travel, support local communities, and promote sustainable tourism practices while ensuring that travellers enjoy richer and more fulfilling journeys across the country.

A New Era of Holistic Travel Experiences

At the heart of the campaign is a focus on holistic travel. TAT is encouraging journeys that recharge travellers physically, mentally and emotionally. Rather than traditional sightseeing alone, visitors are invited to immerse themselves in experiences that promote wellbeing and deeper connections with destinations.

This approach recognises that travel can be transformative. A trip might involve wellness retreats, nature escapes, cultural immersion, or meaningful interactions with local communities. The goal is simple yet powerful: happiness that begins the moment travellers set off on their journey.

By focusing on experiences that nourish both body and mind, Thailand is positioning itself as a destination where travel becomes a source of renewal and inspiration.

Value Over Volume: Supporting Communities Across Thailand

The value over volume strategy reflects a global shift in tourism priorities. Instead of focusing purely on visitor numbers, Thailand aims to attract travellers who appreciate high-quality experiences and contribute positively to local economies.

Domestic travel remains a key pillar of this strategy. Encouraging Thai residents to explore their own country helps distribute tourism income across regional and grassroots communities. From remote villages to lesser-known cultural hubs, the campaign ensures that tourism benefits are shared more widely throughout the country.

This approach not only strengthens local economies but also allows travellers to discover authentic Thai experiences often missed by traditional tourism routes.

Sustainable Tourism at the Core

Wat Pak Nam Khaem Nu temple
Sustainability is central to Thailand’s tourism vision for the future. TAT is promoting responsible travel practices and encouraging spending on sustainable tourism products and services.

Initiatives such as the Thailand Tourism Awards and environmentally responsible CF-Hotels highlight businesses that operate with strong sustainability principles. By showcasing these initiatives, Thailand is encouraging travellers to make choices that protect the environment while supporting responsible tourism operators.

This strategy reinforces Thailand’s ambition to position itself as a premium global destination where tourism growth is balanced with environmental and cultural preservation.

Susperience: Live for Tomorrow

To deepen the message of meaningful travel, TAT has introduced the Susperience Live for Tomorrow project under the concept “Giving: Gift of Earth.”

The initiative encourages travellers to find deeper fulfilment through travel by restoring value not only to themselves but also to society and the environment. The project promotes journeys that balance personal happiness with positive social and environmental impact.

Through Susperience, tourism becomes more than a holiday. It becomes an opportunity to give back, support communities and protect the natural beauty that makes Thailand one of the world’s most beloved travel destinations.

Three Key Campaign Activities for 2026

Between February and June 2026, the campaign will roll out a series of marketing and engagement initiatives designed to inspire travellers and amplify the sustainability message.

Luxury Voluntourism Experience will offer curated trips that combine premium travel with meaningful CSR activities in collaboration with private-sector organisations. Travellers will have opportunities to contribute to local communities while enjoying high-end experiences.

Green Privilege Deals will reward travellers who adopt environmentally friendly behaviours. These deals will highlight sustainable tourism businesses and encourage responsible travel choices.

Green Echo Allocate will invite travellers to share their own green travel experiences and stories with the world. By amplifying these voices, the campaign hopes to inspire a new generation of conscious travellers.

Thailand’s Vision for the Future of Travel

Thailand’s tourism strategy for 2026 signals a powerful shift towards quality experiences, sustainability and meaningful travel. By promoting holistic journeys and responsible tourism, the country is redefining what travel happiness truly means.

For travellers seeking culture, wellbeing, nature and purpose-driven experiences, Thailand offers a destination where every journey can deliver instant happiness while also contributing to a better future.

Tourism Authority of Thailand (TAT)

Website: https://www.tourismthailand.org

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Step Into a Floral Dream: Discover Kyushu’s Enchanting Wisteria Festivals

Kawachi Wisteria Garden
Japan’s Most Magical Spring Spectacle


Each spring, the island of Kyushu transforms into a breathtaking canvas of cascading blooms, as wisteria flowers drape gardens and temples in shades of purple, pink, blue and white. Known for their elegance and symbolism, these blooms create one of Japan’s most photogenic seasonal experiences, attracting travellers from around the world.

For those seeking a unique and immersive cultural journey, the wisteria season in Fukuoka offers an unforgettable blend of natural beauty, heritage and tranquillity.

Kawachi Wisteria Garden: A Tunnel of Colour

One of the most iconic locations to experience wisteria in Japan is the Kawachi Wisteria Garden, located in Kitakyushu. Famous for its mesmerising flower tunnels, the garden offers visitors the chance to walk beneath cascading blooms that form a vivid canopy overhead.

This private garden is only open to the public twice a year, making it an exclusive and highly sought-after experience. In 2026, Kawachi Wisteria Garden will welcome visitors from 18 April through 6 May, coinciding with peak bloom season.

The garden’s carefully curated pathways and trellises create a dreamlike atmosphere, making it a must-visit destination for photographers, nature lovers and those seeking a serene escape.

Buzouji Temple: The Wisteria Temple of Kyushu

Buzouji Temple
Another highlight of the season is Buzouji Temple, affectionately known as the “Wisteria Temple.” As one of the oldest temples in Kyushu, it combines spiritual heritage with natural beauty, offering a deeply atmospheric setting during the blooming period.

The temple’s wisteria trellises create a stunning visual display, with delicate blossoms hanging gracefully over pathways and courtyards. In 2026, the Buzouji Temple Wisteria Festival will be held on 29 April, providing visitors with a chance to experience traditional Japanese culture alongside the seasonal blooms.

Why Visit Kyushu for Wisteria Season

Kyushu offers a more relaxed and authentic alternative to Japan’s busier tourist regions, making it an ideal destination for travellers seeking a deeper connection with nature and culture. The wisteria season provides a perfect opportunity to explore the island’s diverse landscapes, from coastal scenery to historic towns.

Beyond the blooms, visitors can enjoy Kyushu’s renowned cuisine, hot springs and cultural attractions, creating a well-rounded travel experience that extends far beyond the gardens.

Travel Tips for the Best Experience

Buzouji Temple
Timing is essential when planning a visit to the wisteria festivals. The bloom period typically peaks in late April, but weather conditions can influence the exact timing. Booking tickets in advance is highly recommended, particularly for Kawachi Wisteria Garden, due to its limited opening periods.

Early morning or late afternoon visits offer the best light for photography and a more მშვიდ atmosphere, allowing visitors to fully appreciate the beauty of the flowers.

A Seasonal Journey Worth Taking

The wisteria festivals of Kyushu represent one of Japan’s most enchanting seasonal highlights. From the iconic tunnels of Kawachi Wisteria Garden to the historic charm of Buzouji Temple, these experiences capture the essence of spring in Japan.

For travellers seeking something truly special, this floral spectacle offers a moment of beauty, tranquillity and cultural connection that will remain long after the journey ends.

For more information, visit: https://www.crossroadfukuoka.jp/en/

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Tokyo Elevated: Discover Sophisticated Luxury at Hotel Toranomon Hills

Hotel Toranomon Hills
Standout Impression at AIME 2026

At AIME 2026 in Melbourne, some of the world’s most innovative travel brands gathered to present their offerings to the global business events community. Among the standout exhibitors was Hotel Toranomon Hills, whose professionalism and refined approach to hospitality made a strong and lasting impression.

During the event, I met Takahiro Murayama, Sales Manager at Hotel Toranomon Hills. The conversation offered valuable insight into the hotel’s vision, its commitment to excellence and its appeal to both leisure and business travellers seeking a premium Tokyo experience.

A Prime Location in the Heart of Tokyo

Hotel Toranomon Hills
Located in one of the capital’s most dynamic districts, Hotel Toranomon Hills places guests in the centre of Tokyo’s business, cultural and lifestyle scene. The Toranomon area has rapidly evolved into a hub for innovation and international commerce, making it an ideal base for corporate travellers and event delegates.

With seamless access to public transport, major business districts and key attractions, the hotel offers both convenience and connectivity. Guests can easily explore Tokyo’s diverse neighbourhoods while enjoying a sophisticated urban retreat.

Modern Design Meets Japanese Elegance

Hotel Toranomon Hills blends contemporary design with subtle elements of traditional Japanese aesthetics. The interiors are thoughtfully curated, featuring clean lines, natural materials and calming tones that create a sense of understated luxury.

Rooms and suites are designed with both comfort and functionality in mind, offering panoramic city views, high-end amenities and a tranquil atmosphere. This balance of style and practicality ensures a memorable stay for discerning travellers.

An Ideal Choice for Business and MICE Travellers

Hotel Toranomon Hills
As Tokyo continues to strengthen its position as a global business destination, Hotel Toranomon Hills is perfectly equipped to cater to the needs of MICE travellers. Its proximity to corporate headquarters, embassies and event venues makes it a strategic choice for meetings and conferences.

The hotel offers flexible spaces, advanced technology and personalised service to support business events of all sizes. Whether hosting an executive meeting or attending a major conference, guests benefit from a seamless and professional environment.

Dining, Lifestyle and Urban Experiences

Beyond accommodation, Hotel Toranomon Hills delivers a complete lifestyle experience. Guests can enjoy curated dining options that showcase both international cuisine and Japanese flavours, as well as access to wellness facilities designed for relaxation and rejuvenation.

The surrounding Toranomon Hills precinct offers a vibrant mix of restaurants, retail and cultural experiences, allowing visitors to immerse themselves in one of Tokyo’s most exciting urban developments.

A Commitment to Excellence

Hotel Toranomon Hills
The hotel’s presence at AIME 2026 demonstrated its dedication to engaging with the international travel and events market. Its professionalism, attention to detail and clear focus on guest experience were evident throughout the event.

Meeting Takahiro Murayama highlighted the passion and expertise behind the brand, reinforcing why Hotel Toranomon Hills is emerging as a preferred choice for premium travellers visiting Tokyo.

Plan Your Stay in Tokyo

For travellers seeking a refined and contemporary stay in one of the world’s most dynamic cities, Hotel Toranomon Hills offers an exceptional experience. Combining location, design and service excellence, it stands as a new benchmark in Tokyo’s luxury hotel landscape.

For more information, visit:
https://www.hyatt.com/unbound-collection/en-US/tyoub-hotel-toranomon-hills

Takahiro Murayama, Sales Manager, Hotel Toranomon Hills

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/