New identity for Business Events brand

Visit Sunshine Coast has unveiled a new brand identity with the hope of attracting business events to the region in Queensland Australia.

Visit Sunshine Coast has introduced a new brand identity for Business Events that it says encapsulates the spirit of the region.

Launching a short promotional video showcasing the area, the brand aims to reflect the allure of the Sunshine Coast as a way to escape the urban frenzy of major cities.

Head of Business Events Ali Thompson says the Sunshine Coast radiates a sunny disposition, fostering a “sunshine state of mind” in business event attendees.

“Our natural environment enhances clarity, productivity, and tranquillity, setting the stage for extraordinary outcomes,” says Thompson.

The organisation has also revamped its website which features a supplier search function allowing buyers to explore the venues available and services throughout the region.

The Sunshine Coast is home to a number of small, medium and large venues catering for capacities of 15 to 1500 people.

It promises a diverse range of venue and accommodation options from hotels to resorts and conference facilities from Noosa in the north of the region to the Glass House Mountains in the south.