Activity is now live across Facebook and Instagram, showcasing both destinations as 'a different kind of outback' travel experience, suiting mid-life couples and road trip enthusiasts in particular.
The fun and playful social campaign shines a spotlight on the quirky experiences on offer in this region, from drag culture to camel rides and the vibrant art scene, which proved engaging and enticing to interested travellers in the previous iterations of the It’s Out There campaign.
The five-week campaign, launched early March 2021, will run across paid and organic social media. Advertising will target regional NSW, the Australian Capital Territory, South Australia, Victoria, Sydney and South East Queensland.
To support the marketing activity, Destination NSW has updated the campaign toolkit to support Broken Hill and Silverton tourism operators. The toolkit gives businesses access to campaign images and video, video and imagery guidelines, email banners, digital banners and social media tiles.
Access the toolkit online now.
Website: www.theholidayandtravelmagazine.blogspot.com.au
Destination NSW
https://www.destinationnsw.com.au/
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