In a first for some time, campaign activity will also run in South Australia, luring Southerners north to Queensland. Digital and social media advertising will also run throughout Australia (other than in Victoria).
The brand new Queensland.com continues to be the key call to action of the campaign, and has already provided more than 68,000 leads direct to tourism businesses who are listed on the site through ATDW.
NEW opportunity: As part of our partnership with Triple M radio, you can call their Good To Go Hotline and leave a quick voicemail saying your business is Good To Go. The messages from businesses are cut together into promotional radio spots highlighting Queensland's tourism experiences who are ready to welcome visitors. Find out more.
WATCH NEW INTERSTATE TV AD
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