The campaign features experiences that have been curated by Singaporeans who live in NSW and will appeal to their fellow countrymen and women back home.
The mini-series has its own dedicated website to further promote the NSW destinations featured in the series, and encourage travellers to customise their own itineraries.
Destination NSW Chief Executive Officer Sandra Chipchase said Singapore is an important source market for tourism to Sydney and NSW with 120,500 overnight visitors travelling to NSW and staying more than 1.4 million nights in the year ended March 2017.
“Singaporeans are sophisticated travellers and very familiar with NSW. In fact, almost 75 per cent of overnight visitors from Singapore to the State are repeat visitors. This campaign allows Destination NSW and Qantas to highlight what’s new, what the locals love, and what Singaporeans must see – all curated from a truly Singaporean perspective,” Ms Chipchase said.
The first of the three episodes features popular Masterchef Australia 2012 contestant Audra Morrice and can be viewed at www.sydneyporeans.com.
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