With more than 2,000km of coastline, hundreds of beaches, pristine lakes, swimming holes, waterfalls, river systems and the iconic Sydney Harbour, NSW offers world-class coastal and aquatic experiences.
Tourism Australia's $40 million multi-platform marketing campaign will showcase the best aquatic experiences to travellers globally, as research shows two in three international visitors to Australia enjoy coastal and aquatic experiences1.
NSW Minister for Trade, Tourism and Major Events Stuart Ayres said, “This global campaign will shine a bright light on Sydney and NSW, Australia's number one tourism and events State. It will inspire travellers from across the world to plan a trip to NSW and discover the exciting and diverse array of coastal and aquatic experiences our State has to offer.”
Leading the campaign for NSW are iconic destinations Sydney Harbour, Lord Howe Island and the Murray River.
Destination NSW CEO Sandra Chipchase said, “As Australia's most geographically diverse state, NSW can offer visitors a huge array of aquatic experiences from urban to alpine, country to coastal, Outback to island and subtropical settings. This campaign will showcase our famous Harbour, home to Australia's most famous icons, the Sydney Harbour Bridge and Sydney Opera House; World-Heritage listed Lord Howe Island; and our historic riverways including Australia's longest river, the mighty Murray.”
“Beyond shimmering Sydney Harbour, you'll find an abundance of hidden and treasured coastal and aquatic gems, with the State home to a rich marine, animal and birdlife environment like no other. Our unique aquatic locations also encourage event experiences by the water – from international events such as Surfest in Newcastle to the Sydney International Rowing Regatta at Penrith,” says Ms Chipchase.
Key New South Wales coastal and aquatic destinations:
- Two of Australia's most famous icons, the Harbour Bridge and Sydney Opera House on Sydney Harbour, hundreds of kilometres of shoreline, national parks, beaches, islands, waterside dining, foreshore walks, sailing, swimming, kayaking and diving to choose from. Intrinsic to the city, the Harbour defines the coastal lifestyle for which Sydney is famous
- Located 660km off the North Coast of NSW, the World-Heritage listed Lord Howe Island contains the world's southernmost barrier coral reef and only allows 400 visitors on the island at one time, ensuring the island remains a pristine oasis.With its volcanic geology, rare collection of plants, birds and marine life, visitors can enjoy incredible snorkelling, diving, kayaking and surfing experiences
- Australia's longest river and the third largest navigable river in the world, The Murray River offers some of the best kayaking and canoeing in the country. The historic town of Echuca Moama, known as the paddle steamer capital of Australia is home to one of the largest riverboat fleets in the world. With creeks, billabongs, lagoons, lakes, wetlands and marshes with incredible wildlife to explore, the Murray is the perfect destination to unwind, by paddle steamer, kayak, canoe, water ski or houseboat
- Renowned as the 'Pelican Capital of Australia', the daily Pelican Feed at The Entrance on NSW's Central Coast draws crowds far and wide. For the past 20 years this longstanding tradition, held at Pelican Plaza supports the local pelican community by providing them with fresh fish, health checks and plenty of fun and entertainment for the local crowd
- The honeypot of surf culture in NSW is undoubtedly Byron Bay, which buzzes with cafes, galleries, and shops peddling surfboards and swimwear. For quieter beachfront, learn to surf south at Lennox Head and Ballina, or head north to Brunswick Heads. Kingscliff, further up, has emerged as another terrific destination, with clear waters in Cudgen Creek and plenty of chances to hire a kayak and hit the waves
- Get up close and personal with dolphins in the Port Stephens-Great LakesMarine Park with Dolphin Swim Australia, the only wild dolphin swim available in NSW. Onboard a 52 foot ocean catamaran, you'll swim with qualified dive masters who will take you on an amazing adventure with short-beaked common dolphins and oceanic bottlenose dolphins
- South of Sydney the coastline unfolds a string of lovely beaches including Hyams Beach, renowned as having the 'whitest sand in the world.' Located on NSW's South Coast in the Jervis Bay Marine Park, this destination offers a myriad of water based activities including diving, snorkelling, sailing, sea kayaking, whale and dolphin watching.
For more coastal and aquatic experiences in NSW please visit www.sydney.com and www.visitnsw.com
(Tourism Australia research carried out by BDA Marketing Planning,www.tourism.australia.com _
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