The “youth tourism season” campaign will run from July to October this year, and will promote Beijing and China to this important segment of travelers, utilize modern technologies to reach the audience, and provide opportunities for young travelers to get the most out of their travels to the destination.
Several events will take place over the next several months, including interactive online tours, real-time video launches, and competitions between “discovery team” members to plan the best Beijing trip.
A gathering will take place in August where concerts and more will be held.
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