Vilnius: Amazing Wherever You Think It Is

Vilnius, the capital of Lithuania

Vilnius, the capital of Lithuania, has launched a campaign making fun of its own obscurity among travel destinations globally.

The campaign : Vilnius: Amazing Wherever You Think It Is follows the city’s much remarked upon Vilnius - the G-spot of Europe. 

According to the 2019 study found that very few travellers knew more about the city than its name and an approximate location. 

A campaign-dedicated website will ask visitors to guess where Vilnius is for a chance of winning a trip to the city while being informed of reasons why Vilnius is ‘amazing’. 

Vilnius: Amazing Wherever You Think It Is created by Bechtle and Milzarajs ad agency.

• www.whereisvilnius.com and www.govilnius.lt 

• Gintarė Kavaliūnaitė at gintare.kavaliunaite@vilnius.lt