Hosted by Japanese chemicals and cosmetics group KAO, the hair styling fair will present industry trends as well as styling products from its Goldwell and KMS brands. A series of seminars will give international hairdressers an opportunity to find out more about the latest cutting, coloring and styling trends. The world’s top hairstylists will compete against each other in the live competitions for the coveted title of Color Zoom Global Winner. Another highlight is the gala show at the HOFBURG Vienna at which the annual haute coiffeur collection is presented.
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